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A Full-Funnel Marketing Approach

Develop strategic campaigns at all phases of the marketing funnel. Build reach and brand at the top of the funnel, generate leads and convert sales in the middle, and retain customers and increase loyalty at the bottom.

Strengthen brand awareness and audience reach.

Your brand is more than a logo or mission statement—it’s defined by others’ perceptions of your organization. Standard brand activities at the top of the marketing funnel, like PR, blogging, content strategy and social engagement, shape that perception. Strong brand also trickles down to greater leads and conversions in the middle of the funnel.

Explore the activities and metrics that matter most when building your business’ brand.

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Attract and qualify new sales leads.

Growing your organization's audiences, and ultimately sales qualified leads (SQLs), is how marketing proves its impact. Activate campaigns around targeted content, events or calls to action to build lead volume, nurture and qualify leads, and help sales prioritize engagements. Continually build lead sources, volume and quality to ensure achieved sales goals deeper in the funnel.

Discover how to generate quality leads that impact the bottom line.

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Turn leads into customers.

Connect the dots from marketing activities to sales and bottom-line results. With insight into specific campaigns that lead to conversions, marketing is able to more accurately report ROI, allocate resources based on performance, and improve lead-to-sale conversion rate.

Check out activities and metrics geared at turning leads into customers. 

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Build a more loyal and profitable customer base.

Organizations must create consistently remarkable customer experiences across online and offline channels. Marketing campaigns that focus on increasing customer lifetime value, retention, referrals and overall brand loyalty drive long-term revenue and profitability.

Ensure your customers’ brand experience (and love) last a lifetime.

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Ken Payne - Founder and CEO, IHS

I’ve worked with PR 20/20 for more than six years, and am continually impressed with their work, professionalism and vision. In 2010, my faith in them led me to take a risk and evolve my marketing efforts away from traditional advertising to include activities like SEO, social media and content publishing. I’m an old-school numbers guy, and the proof is in the results.“
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Meet Your Marketing Team

"When all else is equal … it is talent that cannot be replicated."

- Paul Roetzer, PR 20/20 founder & CEO, and author of The Marketing Agency Blueprint

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Michael Melachrinidis - Deputy CEO, EXUS

We collaborate with a team of professionals full of energy and passion, with very high expertise in inbound and digital marketing, consistently providing insightful strategic input and delivering promptly and efficiently on their tasks.

Technology-Driven Services

PR 20/20 has an appetite for the latest in the tech industry. We’re early adopters, immersed in marketing and business technologies that drive performance. Here’s a snapshot of the software we use to strategize, execute and measure client campaigns.
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Hubspor certified partner

The Marketing Performance Blueprint

The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. And at a time when marketers face increasing pressure to measure the ROI of their campaigns, and connect every dollar spent to bottom-line results, they are largely underprepared and underperforming

The Marketing Performance Blueprint, by PR 20/20 founder and CEO, Paul Roetzer, is a marketer’s guide to unlock potential and maximize return on investment through hybrid talent, advanced technology and inbound strategy.

Today, marketing success requires both the wizard and the wand. In this thorough (and thoroughly modern) book, Roetzer provides the map for the human and technology aptitude required to make marketing that's measurable. Highly recommended."

- Jay Baer, New York Times best selling author of Youtility

Marketing Performance Blueprint book