Roughly two million blog posts are written every single day. I’ll just let that sink in.
Not to mention the relentless parade of updates on our social feeds. Everywhere we look—Facebook to Twitter to Instagram—we can’t avoid promoted links vying for eyeballs.
Talk about content fatigue...for both the writer and reader alike. So, what’s the secret sauce to differentiating?
Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. It’s your chance to showcase the heart and soul behind the per-usual ad. If you do that, you’ll likely continue to see an increase in your readership, and eventually, a community of loyal readers.
In the wise words of Brian Clark: “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”
Implemented the right way, a blog can boost website traffic, fuel community engagement, and drive lead generation. It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Below are five factors to consider for a comprehensive approach.