The proliferation of marketing channels, apps, mobile devices, social networks and content has given consumers more choices and greater control, while increasing complexity for marketers.
We want to help simplify and optimize the marketing planning process for your business.
Use the following marketing game plan model, as featured in Chapter 10 of The Marketing Performance Blueprint, to build core strength, spur growth through existing assets, connect actions to outcomes and allocate resources based on performance. There are three phases—evaluate, establish and execute (e3)—made up of 15 steps.
Most organizations and enterprises should complete these steps at least annually to guide long-term planning. For small businesses, start-ups and short-term goals, we'd recommend following our hackathon model to identify quick wins and accelerate success.... More