Traditional PR that only targets mainstream media is a thing of the past. You now have to consider how to increase the reach and impact of your news by publishing to online distribution sites, such as
PRzoom.com,
PRWeb.com and
PR.com.
These sites optimize the effectiveness of your press releases by distributing them to search engines and news sites, which generate links and traffic to your Website.
Getting Started
Major wire services, such as
PRNewswire.com and
BusinessWire.com offer online distribution as part of their packages, but there are also more affordable, and sometimes free, services available.
From the endless resources of
Mashable.com, comes the
"
20+ Free Press Release Distribution Sites."