How to Generate 1.1 Million Impressions in Four Days

by paul 1/25/2008 5:41:00 AM


Simple. Powerful. Inspiring.

Here is a brilliantly executed viral marketing video that has already generated more than 1.1 million views in the four days since it was posted to YouTube:

 
Unfortunately, the visual and emotional appeal oozing from the video are not carried through on the actual IdeaBlob.com Website, but the strategy behind the video and the creative are marvelous. 
 
So what is IdeaBlob.com? Well, click on the "Inspired by Advanta" tagline under the logo, and you'll see that it's a lead generation tool for a credit card company. While we can't predict if Advanta will actually be able to convert the Ideablobbers into customers, kudos to the marketing team that conceived and executed the launch.
 

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11/21/2008 2:04:15 AM

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Paul Roetzer
Founder & President of PR 20/20 LLC, a Cleveland-based public relations and marketing firm, and the industry's leading provider of standardized services and set pricing.

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