If any of the following questions have come up at your organization, then it's time to define your Internet marketing strategy.

• Does Internet marketing offer us a greater potential ROI than traditional marketing?
• Should we be driving more Website traffic, generating more online leads?
• What is Search Engine Optimization (SEO)? And how does it work?
• How do we choose an SEO firm?
• Why don't we appear higher on Google?
• Can we get a greater ROI with a Google AdWords campaign?
• Should we be on YouTube?
• Does our company need a Facebook page?
• How can we utilize corporate blogging as an internal and/or external communications tool?
• What are our employees doing and saying on social networking sites such as MySpace, Facebook and LinkedIn? Is it any of our business?
• Do Twitter, Second Life and Flickr matter to our business?
• Would podcasts be an effective tool to communicate with customers?
• Why is everyone talking about wikis?

What Should be Considered in Your Internet Marketing Strategy?

You need to clearly define and execute on-page and off-page optimization campaigns to succeed. An effective, optimized Website is just the beginning . . .

• Analytics
• Corporate blogging
• Directory pages (e.g. DMOZ, Yahoo! Directory, ZoomInfo)
• eBooks
• Forums (monitoring and participation)
• Google News Alerts
• Landing pages
• Optimized press releases
• Pay-Per-Click (PPC) campaigns (e.g. Google AdWords)
• Photo sharing (e.g. Flickr)
• Podcasting
• Really Simple Syndication (RSS) feeds
• Search Engine Optimization (SEO)
• Social bookmarking (e.g. StumbleUpon, Digg, Del.icio.us)
• Social media tracking
• Social networking (e.g. LinkedIn, MySpace, Facebook)
• Videos (e.g. YouTube, Google Video)
• Virtual worlds (e.g. Second Life)
• Webinars
• Wikis