The number of inbound links to your Website plays an essential role in how the site ranks on major search engines, and in turn, directly impacts the quantity and quality of Website visitors.

So what can you do to generate more inbound links to your Website?

• Become content publishers:
  • Launch, maintain a blog about your company, industry and/or areas of expertise.
  • Distribute keyword-optimized press releases through online wire services that include links directing readers to your Website.
  • Publish eBooks, white papers and case histories.
  • Submit by-lined articles to industry sites.
  • Post photos and videos to social media sites.
  • Launch interactive, Web 2.0 magazines with keyword-rich content.
• Incorporate RSS feeds into your site.
• Maintain updated company profiles on key online directories such as ZoomInfo, DMOZ, Yahoo! Directory and Business.com.
• Submit your URL to major search engines.
• Post a complete, searchable site map to your Website.
• Optimize anchor text of existing inbound links based on priority keywords.
• Analyze competitor inbound links to discover new link-building opportunities.
• Get involved in the blogging community by researching blogs that discuss topics related to your site, and then commenting on relevant blog posts.
• Contribute to online forums discussing topics related to your company, products and industry.
• Participate in leading social bookmarking sites such as StumbleUpon and Digg.