The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. You can connect with her on Twitter or LinkedIn.
When brands and PR pros dive into the influencer marketing game, finding the right bloggers to partner with is key. From my own experience, people usually head on over to Google and search for influencers related to their industry. The more savvy marketers might use an influencer marketing platform to narrow down to the bloggers they feel are a good fit for their brand. Oftentimes though, they look for bloggers that have at least 10,000 followers across every social media platform. Any blogger with a smaller audience than their sought-after follower count is not even a consideration in their books.... More