toggle mobile navigation

... More

It’s that time of year again. As 2014 winds down, content marketers are reassessing budgets and planning for an impactful 2015.

But, a lot has changed during the past ten months. In horrifying pop culture: the popular show “How I Met Your Mother” came to an end, and we all followed the “Kimye” wedding in our social feeds (not voluntarily for most). In February, Facebook bought Snapchat for a whopping $19 billion, the Internet of Things took over the tech scene, oh, and there are now more mobile devices than people in the world.

... More

Boards control the purse strings and power in many organizations, and achieving their support is often paramount to your success as a CMO. However, for many, board meetings are an elusive ordeal, in which you’re not quite sure what to present or how your marketing program is being evaluated.

... More

What is the ROI of social media?

Nearly 90% of marketers want to know the answer to that question. Twitter’s (@twitter) new analytics feature is certainly a step in the right direction.

In July, Twitter launched its Tweet activity dashboard exclusively to a few advertisers and verified users. In late August, Twitter granted access to everyone, as long as you tweet in English, French, Japanese or Spanish, and have had an account for at least 14 days.

The activity dashboard enables us to know more information on how our tweets are performing, who and where our audience is geographically, and what topics are most popular.

... More

Insights from INBOUND 2014

Posted by Taylor Radey on September 25, 2014

A movement is rising in businesses and agencies across the country and around the world. It can be seen in the exponential growth of HubSpot’s (@HubSpot) annual conference, with attendance nearly doubling every year since 2010.

More than 10,000 marketers, sales professionals, agency owners, developers, entrepreneurs and students gathered in Boston for the four-day event called INBOUND.

... More

What do movie stars, marketers and journalists all have in common? 

“When you strip everything away, we are all striving toward the same goal, and that is connecting with our audiences,” proclaimed Kevin Spacey on stage to close Content Marketing World 2014, the largest content marketing event on the planet held in PR 20/20’s backyard of Cleveland, Ohio.

... More

Marketing talent, technology and strategy gaps are very real, and they are impacting your business’ performance. But with obstacles come opportunities. Smart marketers who are able to adapt and overcome the challenges in their paths can exceed ROI expectations and outperform their competition.

Paul Roetzer’s newest book, The Marketing Performance Blueprint, draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. The infographic below highlights some of our favorite findings.

... More

Today at HubSpot’s (@hubspot) annual INBOUND conference, co-founders Dharmesh Shah (@dharmesh) and Brian Halligan (@bhalligan) unveiled new customer relationship management (CRM) solutions.

The HubSpot CRM collects and stores information on contacts, companies, deals and tasks in a centralized database. Additionally, Sidekick, the company’s evolved Signals product, provides real-time insights, notifications and tools when working outside of the platform.

... More

The success (or failure) of today’s customer journey is based on the holistic customer experience. And, thanks to digital, the modern consumer is in full control of the buyer journey. Case in point: In partnership with Google, the Marketing Leadership Council found that your average consumer is more than halfway (nearly 60%) through the buying cycle before reaching out for help. On the B2B side, this figure could be as high as 90%.

It’s a new age for marketing. The traditional funnel doesn't account for the digital, tech savvy consumer; hence, its evolution.

... More

The PR 20/20 team will be attending and speaking at Content Marketing World (Sept. 8 – 11) in Cleveland and INBOUND (Sept. 15 – 18) in Boston. 

Content Marketing World

On Tuesday, Sept. 9 at 2:30 p.m., Paul Roetzer (@paulroetzer), CEO of PR 20/20 and author of
The Marketing Performance Blueprint, will present "7 Steps to Becoming a Performance Driven Content Marketer" as part of the Future Content track.

We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough.

... More
comments powered by Disqus