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In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. It’s clear that these live events are educational, engaging and effective—and face-to-face marketing is still alive and well.

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The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. You can connect with her on Twitter or LinkedIn.

In the last 10 years, the vast majority of businesses have adopted content marketing strategies to attract, inspire and educate their customers. Even as the digital marketing landscape changes, content continues to play an incredibly powerful role for B2C and B2B companies alike.  

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How much would you love for your workday to be interrupted by puppies? That’s exactly what happened on Wednesday, January 28 at PR 20/20. Allie Gottlieb (@alliegott), associate consultant, got an email from Uber (@Uberannouncing that puppies were being driven around to visit businesses.

Well, that was it. After getting Paul’s (@PaulRoetzer) okay (his exact words were “…as long as I don’t have to clean anything up”), Allie was on a mission. Finally, she was able to get through to Uber and schedule a time (the puppies were hugely popular). You can imagine our excitement as a few minutes later, we had two adorable puppies running around the office!

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What do Google, Salesforce and HubSpot have in common? They’ve realized that partner programs are a powerful way to catalyze reach, sales and loyalty.

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When serial entrepreneur and CEO of VaynerMedia (@varynermedia) Gary Vaynerchuk (@garyvee) wants to learn about a new app or feature, he doesn’t just read about it. He spends the time using it.

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The science is in, and the case for visual content is clear:

Visual content is attention-grabbing, shareable and emotive.

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Last week was the annual Cleveland American Marketing Association Super Bowl Ad Review event. Held every year the day after the Super Bowl, attendees start with a 16-commercial bracket. Ads are watched, discussed and voted on until we get it down to our #1 Super Bowl ad.

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The following is a guest post by Nick Rojas. Nick is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years.

He has contributed articles to Visual.ly, Entrepreneur and TechCrunch, and often contributes to National Debt Relief. You can follow him on Twitter @NickARojas, or you can reach him at NickAndrewRojas@gmail.com.

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By now you've undoubtedly heard it, especially if you're in marketing. It had to be the most overused statistic of 2014. Can you guess what it is?

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You researched… 

…you pitched

…and, you succeeded (at landing a live broadcast interview!).

This occasion warrants the happiest of dances, my friend.

But hold off on busting out all of your best moves—your job isn’t over yet.

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