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Inbound Marketing & PR Services for HubSpot Customers
As masses of consumers and businesses search the Internet for products, news and information, organizations in every industry are shifting budgets away from traditional marketing strategies (print advertising, trade shows and direct mail) toward more measurable and effective Internet strategies.
Inbound marketing refers to marketing strategies in which consumers choose to learn more about you by conducting a keyword search online, subscribing to your RSS feed, downloading your case studies, opting into your email newsletter, watching your videos, listening to your podcasts, visiting your social network or commenting on your blog.
HubSpot is the driving force behind inbound marketing, and makers of the inbound marketing software that helps companies get found.
HubSpot Partner Agency
PR 20/20, one of HubSpot’s leading partners, is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing.
We function as consultants for clients seeking to grow smarter and faster than the competition by concentrating on activities that build inbound links, drive Website traffic and convert visitors into leads.
Here’s a snapshot of our inbound marketing and PR services:
- Blogging (strategy, promotion, copywriting)
- Brand Marketing (positioning, messaging, brand names, logo design, slogans)
- Content Marketing (case studies, eBooks, white papers, newsletters, copywriting)
- Google Adwords (strategy, campaign management)
- Link Building
- On-page SEO
- Publicity (press releases, media relations, speaking strategy)
- Social media (strategy, training, education)
- Websites (strategy, design, programming, landing pages, content management system)
Learn More: Inbound Marketing Blog Posts from PR 20/20
An Inbound Marketing Agency Story
Details PR 20/20's path from PR firm to inbound marketing agency, including our philosophy and approach to inbound marketing, as well as how we became a certified HubSpot partner agency. Full post
10 Public Relations Trends That Will Change The Industry Forever
"In essence, the social Web, and all the tools and services it continues to spawn, has forever changed the game. There are PR firms that will adapt to meet the growing mass-market demand for Internet-based expertise and service, and there are many that will not. . . ." Full post
Dawn of the Inbound Marketing Agency
“If you’re a PR firm, you can’t ignore or resist where the market is taking us. It’s time to expand our knowledge and services. Think critically about the value we deliver to clients. Consider the state of MSM, and the future of our industry. . . .” Full post