• Content Marketing Copycats: Check Into The Challenges

    When it comes to content marketing, imitation isn’t all that flattering when you’re the one who’s put in the thought, time and money. What are the challenges you've faced with content copycats, and how do you prevent plagiarism in your organization?



  • A Content Marketing Mind for Social Business

    No longer limited to the confines of an intranet or physical office space, social business offers limitless opportunities for creativity, growth and brand building within an organization. Enter content marketing as the means to create meaningful conversations and a lot more value.



  • LinkedIn Love: Recent Updates and Personal Branding Tips

    From its May 2011 IPO, to its expanding user base and features, LinkedIn has received plenty of coverage highlighting its significance in the social media realm. But what's more important is how it can work for you. It’s much more than a resume site or magical rolodex. With more than …

  • PR 20/20 Announces Promotion

    CLEVELAND – June 16, 2011 – Dia Dalsky has been promoted to consultant. Dalsky, a 2009 graduate of Ohio University, joined PR 20/20 as an associate consultant in June 2009. She is a Certified Inbound Marketing Professional. About PR 20/20 PR 20/20 is an inbound marketing a…

  • Make it Personal: Recruiting Top PR and Marketing Talent

    The following is part 3 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals. Young professionals have more opportunities than ever to transform from student, to professional, to leader – in a relatively short period of time. However, it’s …

  • Make it Personal: Opportunities, Interviews and Team Skills

    The following is part 2 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals. Once you’ve made the commitment to personal branding, social media and making your mark online, it’s time to bridge those activities to career planning, and discov…

  • Make it Personal: Brand Building for PR and Marketing Pros

    The following is part 1 of the three-part "Make it Personal" Leadership Series for PR and marketing professionals. On April 3, I had the opportunity to present at the annual Distinguished Leaders Conference for juniors and seniors of Baldwin-Wallace College, a private, liberal arts school …

  • Publicity and Professionalism

    The professional approach to publicity includes keeping media contacts informed of news that is highly relevant to their beat and audience. In the ideal situation, an existing relationship exists between the PR professional and journalist, having worked together in the past to bridge news an…

  • Roetzer Teaches Real Estate Pros How to Get Started in Social Media

    CLEVELAND — Feb. 24, 2011 — PR 20/20 founder and president, Paul Roetzer, presented “Social Media for Real Estate Agents,” Feb. 23, in Rocky River, Ohio. More than 55 real estate professionals were in attendance to learn how tools like LinkedIn, Facebook, Twitte…

  • Inbound Marketing Training Resources

    It’s showing up in job descriptions throughout the world. No company or consumer is safe from its charms. It’s inbound marketing, and it could be headed straight for you. If you’re a new grad, seasoned professional or marketing manager, who is suddenly charged with perform…