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5 Tips For Beginner Bloggers
If you’re just getting started with blogging, you’re probably thinking: What kind of voice do I want to communicate in? Who am I trying to reach? How can I provide value to my audience? In April of this year, I published my first post on the PR 20/20 Blog, Content Curatio…
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How to Improve Customer Loyalty Through Content and Community
Many B2B companies put a strong focus on generating leads. Marketers and sales teams are challenged to keep the lead pipeline full and close new business. But, what about your current customers? Are you putting enough focus on those that have already committed to your company, to ensure they…
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Enewsletter Programs: Tips and Best Practices
(This is part two in a two-part series on enewsletter programs.) Yesterday we discussed some key considerations and benefits of enewsletter programs. For companies looking to effectively reach customers, leads and opt-in subscribers with high-quality content, enewsletters can be a highly ef…
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Enewsletter Programs: Five Key Benefits
(This is part one in a two-part series on enewsletter programs.) Enewsletters enable organizations to reach the right people with the content they are interested in receiving. By using your company’s self-published content to stay in front of opt-in subscribers, customers and qualifi…
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Roetzer to Present in Three Cities on Online Marketing Summit 2010 Tour
CLEVELAND – June 3, 2010 – Paul Roetzer, president and founder of PR 20/20, will be presenting at three stops on the Online Marketing Summit (OMS) 23-city tour. OMS is a conference dedicated to online marketing education. Roetzer will speak June 7 in Cleveland, home of PR 20/20&…
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4 Tips for Giving Your Content Legs
Content marketing has become a hot topic for marketing professionals across many industries. A core component of an inbound marketing strategy, content marketing can help level the playing field for many businesses — no matter their size — and is the driving force behind generati…
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Content Curation: Bringing Order to Information Overload
Content marketing, the publishing of relevant, link-worthy content, has been all the rage for marketing professionals for several years. A recent survey conducted by content marketing authority Junta42 shows that companies, especially small businesses, are continuing to spend more on content…
Christy Barksdale
Christy Barksdale (@ChristyHaj), now Christy Hajoway, is a consultant and content services manager at PR 20/20. Full bio.
by Paul Roetzer, Founder & CEO, PR 20/20
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