Jessica Donlon

NBC's Fashion Star: Disruptive Marketing that Sells

Posted April 24, 2012 | 2 Comment(s)

Fashion + Retail + Advertising + Media = Marketing Awesomeness. NBC’s Fashion Star is an example social or inbound TV. It’s a disruptive taste of branding, entertainment and sales, and it works. Read on for the business and marketing lessons learned from this season’s new hit.

2012 Social Media Marketing Stats

Posted April 19, 2012 | 0 Comment(s)

Highlights from the 2012 Social Media Marketing Industry Report, by Social Media Examiner, which aims to determine how social media marketing is being used to grow and promote businesses. Findings include answers to the following questions:

What questions do marketers have about social media?
How much time do marketers commit to social media efforts?
What are the benefits and results marketers rank for social media?
What are the most commonly used social media platforms?
What's next in social?

Claim Your Content: How To Set Up Rel=Author Tags

Posted April 4, 2012 | 2 Comment(s)

How can you use rel=author functionality on your website? Improved SEO and engagement with thought leaders are a few benefits that this step-by-step guide can help you achieve.

What Story Does Your Facebook Timeline Tell?

Posted March 28, 2012 | 4 Comment(s)

Brands already implementing Facebook Timeline are seeing an average of 46% increased engagement per post. Is your brand ready, and is your marketing team taking advantage of the new features available in the updated format?

This post outlines key differences between the old and new format for brand pages, how to make sure your brand is ready for the transition, and the marketing opportunities the new format presents. Done right, it’s a game-changer for social marketing.

Find Time for Social Media: How To Map Out a Plan for the C-Suite

Posted January 26, 2012 | 0 Comment(s)

Executives can no longer ignore the power of social media. The social media policy is in place, the communications department is managing a corporate brand, employees are active, and now it’s time for the C-suite to get active! The challenge for agencies and marke…

Awareness to Action: Following the Success of the Anti-SOPA Movement

Posted January 19, 2012 | 0 Comment(s)

Communications professionals, from marketers to journalists breaking headlines, work with an overarching goal in mind: make people care about you or your cause so much that they take action. Action ranges from encouraging audiences to comment on and share a blog post all the wa…

Online Community Management: A Guide for Type-A Marketers

Posted December 6, 2011 | 0 Comment(s)

Marketers take on many roles: writer, researcher, listener, speaker, presenter, creator, connector, resolver, analyst, strategist and more. It’s a busy job, and staying on top of it all often requires a type-A, semi-control-freak personality. For marketers that take on the evolving ro…

Cleveland Indians Snow Days: Opportunity Meets Brand Promise

Posted November 28, 2011 | 0 Comment(s)

On Friday, the Cleveland Indians celebrated something that no other Major League Baseball team could: "Snopening Day" at Progressive Field. For the Tribe, Snow Days is a fun way to bring families downtown to the ballpark and make money during the offseason, as the park is transf…

2011 Midwest Social Media Summit: Social Trends and Takeaways

Posted November 22, 2011 | 0 Comment(s)

Last week, Smart Business hosted its inaugural Midwest Social Media Summit (MWSMS), a full day focused on best practices for social media policies and initiatives for today’s businesses. We were impressed with the quality of speakers and the topics for marketers, including the …

Quick Response: How Strategic Execution Makes QR Effective

Posted October 6, 2011 | 0 Comment(s)

Quick response (QR) codes are nothing new. In fact, they’ve been around since 1994, when Toyota used the scannable labels on auto assembly lines. More recently, QR has entered the marketing world as a tech-savvy way to connect mobile users to the web, and your brand. According to Fast…

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