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7 Ways to Protect Your Online Reputation
When someone is looking for more information about you, it’s likely he or she will turn to Google or other search engines. Learn how to protect online assets and create content, in order to "own" your search engine results.
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Google SPYW and What You Need To Know
On January 10, Google made what Danny Sullivan (@dannysullivan) called “the most radical transformation of Google search results ever.” The search giant fused its Google+ social network with personalized search to create “Search Plus Your World” (SPYW). Now, people, p…
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The Role of Opinion in Content Marketing
A friend of mine recently introduced me to “Hardcore History,” an excellent military history podcast. In one episode, the host, Dan Carlin (@hardcorehistory), made an interesting observation about the difference between how modern historians approach the retelling of history co…
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Key Takeaways From SEOmoz 2011 Search Engine Ranking Factors Report
Every two years, SEOmoz publishes a Search Engine Ranking Factors report, in which it surveys the top SEO minds in the industry (132 this year), and asks them to rank the different elements that go into search ranking algorithms, from most important to least. For the first time,…
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Social Media's Impact on Search
In an effort to continually improve their search results, both Google and Bing have been working on ways to integrate social media into result pages. This is because social media offers a real-time element to the web that search engines need to keep their results timely, as well as a persona…
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How to Generate Online Reviews
According to Google, 20 percent of all searches are localized. As a result, the search engine recently started placing a much higher importance on local search results. There are a number of specific optimization tactics you can do to help your website start ranking better for these local se…
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How to Optimize for Google's New Places Search
“More than 20 percent of searches on Google are related to location.” - Google. For those unfamiliar with local search engine optimization, I highly recommend you read this Local SEO Primer from Search Engine Land. This provides a good foundation on key concepts addressed in the…
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Google Instant Impact on SEO and Business Marketing
As many of you have likely read or seen, Google introduced Google Instant last Wednesday (read about Google Instant here). What immediately followed on industry blogs was a great deal of overreaction and guesswork as to what this means for search engine traffic, website rankings and SEO as a…
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Optimizing Video For Your Website (Part 3 of 3)
Part 1 of this blog series on video optimization discussed hosting options and beginner video best practices. Part 2 focused on optimizing your video on YouTube. Part 3 is all about how to optimize video on your website. This information pertains to both embedded YouTube videos as well as t…
Keith Moehring
Keith Moehring (@keithmoehring) is a senior consultant and business development manager at PR 20/20. Full bio.
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