Keith Moehring

Schema.org SEO Markup: What Non-Coder Marketers Need to Know

Posted May 10, 2013 | Link
When the world’s largest search engines, including Google, Bing, Yahoo! and more, collaborate on an initiative to improve the indexability of the web, marketers should take notice. In June 2011, these search giants did just that, and the result was a new microdata mark-up called Schema…
How to Rank Better on Google and Bing (SXSW Session Recap)

Posted March 21, 2013 | Link
You will never again hear me criticize teenaged girls for sobbing at the sight of their favorite boy band. I lived an hour in their shoes when Danny Sullivan (@dannysullivan), editor-in-chief of Search Engine Land, led Matt Cutts (@mattcutts), head of Google’s Web Spam Team, and Duane …
Indiana Jones and the SERP Treasure

Posted January 30, 2013 | Link

As proven by Henry Walton “Indiana” Jones, and his father before him, treasure hunting can be an exciting and prosperous profession

Those of us who study search engine optimization understand this, as unlocking the path to Google’s Search Engine Results Page (SERP) Treasure may be today’s equivalent of a Holy Grail or Ark of the Covenant.

This article shares the "four trials" one must follow to rise above the competition and seize the SERP Treasure.
Wicked Simple Google Analytics Tip to Improve Your Content Strategy

Posted May 9, 2012 | Link
Growing up, I loved The More You Know PSAs from NBC. They always featured my favorite television stars telling me how I could improve my life, and the world around me. I am only slightly exaggerating when I say they made me into the man I am today. I believe it was either Scott Bakula or To…
7 Ways to Protect Your Online Reputation

Posted February 23, 2012 | Link

When someone is looking for more information about you, it’s likely he or she will turn to Google or other search engines. Learn how to protect online assets and create content, in order to "own" your search engine results.
Google SPYW and What You Need To Know

Posted February 10, 2012 | Link
On January 10, Google made what Danny Sullivan (@dannysullivan) called “the most radical transformation of Google search results ever.” The search giant fused its Google+ social network with personalized search to create “Search Plus Your World” (SPYW). Now, people, p…
The Role of Opinion in Content Marketing

Posted December 15, 2011 | Link
A friend of mine recently introduced me to “Hardcore History,” an excellent military history podcast. In one episode, the host, Dan Carlin (@hardcorehistory), made an interesting observation about the difference between how modern historians approach the retelling of history co…
Key Takeaways From SEOmoz 2011 Search Engine Ranking Factors Report

Posted June 17, 2011 | Link
Every two years, SEOmoz publishes a Search Engine Ranking Factors report, in which it surveys the top SEO minds in the industry (132 this year), and asks them to rank the different elements that go into search ranking algorithms, from most important to least. For the first time,…
Social Media's Impact on Search

Posted February 17, 2011 | Link
In an effort to continually improve their search results, both Google and Bing have been working on ways to integrate social media into result pages. This is because social media offers a real-time element to the web that search engines need to keep their results timely, as well as a persona…
How to Generate Online Reviews

Posted December 2, 2010 | Link
According to Google, 20 percent of all searches are localized. As a result, the search engine recently started placing a much higher importance on local search results. There are a number of specific optimization tactics you can do to help your website start ranking better for these local se…