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3 Things Your Business Can Learn from WhiteHouse.gov
Barack Obama took office on Tuesday as our 44th president of the United States. He ran, and won, based on his promise of bringing change to Washington (and to America). Marketers may argue that another key to Obama’s success was his savvy use of social technologies, …
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What's your drug (case study) of choice?
For anyone that didn’t hear about the “Motrin moms” story, here’s some background: Last month Motrin made an online video about babywearing for International Babywearing Week. They thought it would be a great fit for their brand by telling moms that …
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4 (and a Half) Questions to Ask About Optimized Press Release Distribution
Traditionally, press releases have been used to reach media contacts in hopes of getting your news published. Optimized press releases are the new guys in town. They are keyword-rich marketing tools, distributed online and designed to simultaneously reach traditional media,…
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Managing Your Online Reputation (Part 1 of 4)
Try this: Google “Comcast technician.” Now try just “Comcast.” (Quotes are not necessary.) Now, I can’t guarantee anything, but chances are that on the first results page for both searches, you came across the viral video of a Comcast te…
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Six Tips for Getting Started on Twitter
I just posted about the five reasons I use Twitter. In hopes that I may have persuaded a few people to give Twitter a shot for themselves, here are a few tips for getting started. 1. First of all, even if you’re still not sold, you should still protect your brand by …
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Five Reasons I Use Twitter
Ok. Chances are you’ve at least heard of Twitter, the micro-blogging tool that asks the question “what are you doing?” You may have even read some of the dozens (hundreds?) of articles touting its usefulness and business applications. I can’t…
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Join the conversation (Part 3 of 4)
(This is part 3 of a 4-part blog series on Managing Your Online Reputation) Now that you know what people are saying, and where they hang out online, it’s time for you to join in. That’s right, my friend, if you want to manage your online reputation (come to …
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Are You Listening? (Part 2 of 4)
(This is part 2 of a 4-part blog series on Managing Your Online Reputation) What’s worse? Having people say negative things about your company, or having people say negative things about your company and you being the last to know about it? There are a number of t…
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Web 2.0 is like kindergarten . . . for people to like you, you have to share (Part 4 of 4)
(This is part 4 of a 4-part blog series on Managing Your Online Reputation.) The beauty of public relations in Web 2.0 is that you create your own content, and you can publish it yourself. No more hoping on a middleman to get the word out about you, your company or your…
by Paul Roetzer, Founder & CEO, PR 20/20
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