• Is There Room in PR for Content Marketing?

    Guest post by Keith Ecker of Jaffe PR

    The buzzword on every marketer’s lips is content marketing—and with good reason. Never before have brands been able to so easily transform themselves into de facto content creators through the use of affordable publishing and distribution tools, such as blogging platforms, Twitter and LinkedIn. Meanwhile, the definition of what constitutes a traditional media outlet continues to be flipped on its head as websites, blogs and social media sites become go-to reads for consumers and key decision-makers.

    So, what does this shift in the way information is produced and consumed mean for the world of public relations? If audiences are more prone to read a Twitter feed over the New York Times, is it time for all us publicists to hang up our hats and call it a day?

    While it’s no longer business as usual for the PR industry, I’d argue that this is one of the most exciting times to be a publicist. Rather than fight the inevitable changes, I recommend embracing these changes as an opportunity to redefine the profession. Content marketing isn’t making PR obsolete; it’s forcing it to adapt to make itself more effective than ever.

  • Corporate Social Media Law: An Attorney’s Input on Things to Consider

    It’s no surprise that social media has made its way to the business world. As organizations and professionals alike become increasingly active—blending personal and professional personas, time, and commentary—there are many areas for corporate leaders to consider in regard …

  • How to Build Your Modern Marketing Team [Webinar]

    It's no secret that there is an ever-widening talent gap in the marketing industry today. You have two options for how to approach it:  Stay the course. Convince yourself that what has worked in the past will continue to fulfill your personal career, and fuel the success of your orga…

  • Media Training Tips: How to Help Your Experts Ace a Media Interview

    Your PR team's media outreach efforts paid off—they've secured an interview with a key media contact for one of your company's subject-matter experts (SME). 

    But, with the outreach off the table and everything relying on one real-time conversation, how can you ensure your SME's success? Without overwhelming him or her too much—and potentially adding to the nerves of the situation—here are a few simple tips to share to ensure confidence before, during and after a media interview.

  • On Top Marketing Trends for 2013

    Ah, the new year. A time for reflection, reinvention, resolutions … and plenty of “top marketing trends” lists, highlighting marketing strategies and tactics to watch for, adopt and enhance in 2013. 

    While it's essential for influencers like those above to push the envelope, and aim to move our industry forward by encouraging savvy marketers to adopt new technologies, strategies and tactics, there's a major concern with getting caught up in these trends: We're leaving our peers behind.

  • An Inbound Marketing Agency Story

    A look at the last few years, we overview PR 20/20's path from PR firm to inbound marketing agency. This post features some of our most popular bits of content that detail the agency's philosophy and approach to inbound marketing, and how we became a certified HubSpot partner agency. 

  • Going Inbound Next Week? We’ll See You There!

    Next week, a few of us PR 20/20-ers are heading to Boston for Inbound 2012. This annual conference celebrates all things inbound marketing, and is put on by HubSpot, creators of all-in-one marketing software that helps marketers help their companies: get found online, convert visitors i…

  • Bringing Ideas to Life in Cleveland

    Join us on Wednesday, Aug. 22, for Ideamensch Cleveland, an event celebrating people who bring ideas to life.

  • Why Branding Strategy Today Is More Important Than Ever

    Just like many other business strategies, tools and tactics that have faced the "____ is dead" call, brand strategy and marketing isn’t dead—it’s simply evolving. Here's a look at how. 

  • Quick-Hit Twitter Tip: Making the Most of Your @ Messages

    Sending @ messages—tweets than mention another Twitter user—on Twitter can be a great way to connect with others, but are you making the most of these updates?