• How to Use Marketing Automation to Improve Your Lead Nurturing

    Lead nurturing is a big way marketers can leverage marketing automation technology, but how do you get started? We’ve got you covered with several ways to use marketing automation touch-points to improve your lead nurturing. Read on.

  • Come Up With More Marketing Ideas—Faster

    You’re a marketer. You need to come up with ideas. Lots of them—whether it’s content topics, creative new ways to generate leads or innovative customer loyalty incentives. And you’re probably not generating ideas as effectively as you could be. This post will teach you one approach to finding ideas and inspirations, capturing them for future reference, and generating your own great ideas.

  • The Blog Post You Just Wrote Is Worthless

    The lifespan of a content piece in the attention economy is nasty, brutish and short.

    Website visitors skim; they rarely read. When they do, they don’t finish. In either case, they click away—and take their attention and dollars with them.

    That makes your headline the first, and most important, step on the path to conversion. And make no mistake: content’s goal is to convert, whether you want a reader to keep reading, take action, click to learn more or submit a form.

  • 3 Ways to Spice Up B2B Content—With Examples

    Just because you’re a B2B organization (or market for one) doesn’t mean you have to be boring. In fact, because B2B is stereotypically dull and uninteresting, the content that defies those stereotypes shines all the brighter.

    Here are three ways to spice up your B2B content and do just that—along with examples of who’s doing it right.

  • What Medium Says About the Future of Content Marketing

    Medium is a social publishing platform created by Twitter co-founders Evan Williams and Biz Stone. It was built to solve a problem: There’s too much noise. 

    How can online content consumers separate what matters to them from what doesn’t? Web giants (Google, Facebook and LinkedIn) and startups (Medium) alike are tackling the problem. By doing so, they’re having a powerful impact on how marketers do their jobs. Medium is a poster child for a changing content landscape—and can give us insight into what’s coming next.

    What is Medium, why does it matter, and how does it affect marketers?

    Read on to find out.

  • Need to Scale Your Content Marketing? Start Repurposing.

    Repurposing is content marketing’s version of a remix or mashup. You change, combine or reuse existing content in new ways. You publish these creations to new channels or formats. 

    Repurposed content reaches more leads in more places and extracts more value from content marketing investments. Most importantly, it scales. An ebook begets infographics which (with narration) beget videos, etc.—all in exponentially less time than each asset would take to create in a vacuum.

    So, how do you find content to repurpose?

  • The Changing Landscape of Journalism & PR

    We recently caught up Derek Singleton (@B2BMktMentor), Marketing Analyst at Software Advice, to hear his thoughts about content marketing and how it’s changing the traditional roles of PR and journalism. Derek reports on B2B marketing technologies and trends. His work has appeared in The New York TimesCIO and The Huffington Post.

    Here’s what he had to say.

  • 5 Takeaways from the Front Lines at Content Marketing World 2013

    Find out the top 5 takeaways for your content marketing efforts from this year's Content Marketing World 2013, complete with links to the best wrap-ups and session notes.

  • The Blogging GamePlan: How to Write a Knock-Out Post

    Are you in the market for some blog writing guidance? This post gives you a ready-made template for producing quality blog content step-by-step from idea to execution.

  • How to Think About Marketing Data: 4 Lessons from Sherlock Holmes

    Find out what Sherlock Holmes can teach you about analyzing and extracting insight from marketing data.