Based on the capabilities of our current machines—and thanks to Moore’s Law—bots, software and other machines already do a significant number of jobs traditionally reserved for people. That trend is only accelerating, in every field from automated stock market trading to bots that write poetry.
And the machines are in marketing’s backyard now, too, thanks to marketing automation, data mining and marketing intelligence engines.
We are wholly unprepared for this. The technology is already running parts of our campaigns. It’ll only run more in the future. But the technology isn’t just a tool anymore. It’s also a competitor.
Where do you personally add value right this moment? Chances are, a bot already has its eyes on your job.