• Evolution of the Prototype Marketer [Ebook]

  Posted February 25, 2013 | Link

  The marketing talent war has begun. Will your organization lead, or be left behind?

  Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that didn’t exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business.

  In Evolution of the Prototype Marketer: The Hybrids Are Coming, we delve into the rapidly expanding marketing talent gap, explore the catalysts for transformation, and detail what it takes for you, and your organization, to compete in the modern marketing era.

  
  
  

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• Content Marketing Presents Uncertain Future For Publishers

  Posted January 29, 2013 | Link

  As publishers see continued erosion of ad revenue and readership, advertisers are shifting their dollars to digital, hiring writers, outsourcing content production to marketing agencies, and building their own audiences. In short, brands are becoming publishers, and investing resources in content marketing that were once earmarked for traditional media. 

  But, the reality is that becoming a successful brand publisher is hard. So while brands confront new demands on talent, technology and business process in order to adapt, publishers have a bit of a head start in these critical areas, and can compete directly with marketing agencies for outsourced content dollars. 

  Rather than viewing content marketing as their impending doom, publishers should be focused on the emerging opportunities ... 

  
  
  

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• Roetzer to Dish on Super Bowl Ads at Cleveland AMA Luncheon

  Posted January 29, 2013 | Link

  CLEVELAND ­— Jan. 28, 2013 ­— Paul Roetzer (@paulroetzer), PR 20/20 founder and CEO, and author of The Marketing Agency Blueprint, will participate in the Cleveland American Marketing Association (AMA) Annual Super Bowl Advertising Review Panel&…
  
  

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• Roetzer to Present on Publishers as Content Marketing Providers

  Posted January 23, 2013 | Link

  Paul Roetzer, PR 20/20 founder and CEO,  and author of The Marketing Agency Blueprint, will present “Publishers as Content Marketing Providers” on Saturday, Jan. 26 at the Alliance of Area Business Publications Winter Conference in Phoenix, AZ.

  
  
  

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• Hybrid Marketing Professionals: The Next Generation of Talent

  Posted January 10, 2013 | Link

  Modern marketing departments require hybrid professionals that can perform across multiple disciplines, such as email, mobile, analytics, social networking, web, search and content. Today’s prototype marketers are highly proficient writers, analytical and tech savvy, with strong competencies in business, IT and human behavior.

  In addition, with a deluge of data at their fingertips, they are able to turn information into intelligence, and intelligence into action.

  
  
  

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• Marketing Score Assessment Tool Moves into Public Beta

  Posted November 29, 2012 | Link

  What’s Your Marketing Score? Every element of an organization, as it relates to marketing, can be divided into assets, neutrals and escalators. Assets are existing strengths that can accelerate marketing success, while escalators are weaknesses that require additional resources t…
  
  

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• Origins of a Marketing Intelligence Engine

  Posted August 29, 2012 | Link

  Read the story behind Net Marketing Score, a free online tool from PR 20/20 that assesses the strength of your business and marketing foundations, forecasts potential and aligns expectations.

  
  
  

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• Bathing Suit Branding: Is Your Brand Exposed?

  Posted June 13, 2012 | Link

  We have entered a 24/7/365 bathing suit season in business. You and your company are always exposed, always vulnerable. Depending on your perspective, this can be intimidating or empowering. Our lives and businesses have become reality shows—open to the world, sometimes by choice, oth…
  
  

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• 10 Insights Into the Art of Brand Storytelling

  Posted March 7, 2012 | Link

  What can marketers learn from filmmaker Andrew Stanton (@andrewstanton), whose work includes: Toy Story, Finding Nemo, WALL-E, A Bug’s Life and John Carter? The art of story. Marketing is Storytelling We are all storytellers. The most powerful brands learn to engage customers t…
  
  

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• Marketing Agencies Fail to Evolve as CMOs Seek Integrated Digital Services

  Posted March 4, 2012 | Link

  “History is full of industry leaders and business pioneers who have become irrelevant because they failed to innovate and evolve. Maybe it is the result of conservative cultures, poor leadership, a lack of will and vision, or the systematic inertia that builds from years of complacency…
  
  

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