Content marketing has reached a tipping point. From large enterprises to agile startups, budgets are swelling and companies are competing to capture consumers’ hearts, minds and wallets.
While brands in every industry rush to fill the top of their marketing funnels with content-driven leads, the savviest of organizations are taking a more technical, scientific approach to personalization, automation and analytics at all stages of the funnel.
They are using content to connect with and engage internal and external audiences, and in the process fueling growth by selling more products and services to more people more often. Which, in the end, is what marketing is all about.