A community event, a new product launch, an important official coming or going from a position of power—these are just a few examples of news your organization may want to share on a large scale.
You’re ready for these moments with processes that have become all too familiar. You craft the perfect pitch, put pen to paper, and the words flow out in just the right formulaic manner. Press release? You’ve got this. Media advisory? Piece of cake.
But then you have to pick up the phone and make that ever-important call that can make or break your company’s chance at coverage.