• How To Power Content Marketing Productivity & Creativity

    Forces outside our control, and beyond our capacity, often lead to stress-induced, inefficient writing. The 2014 CMI Benchmark Report (B2C) found “lack of time” to be marketers’ biggest challenge this year (57%), followed closely by “producing the kind of content that engages” (51%). “Producing enough content” ranked fourth (45%).

    Luckily, there are ways to refocus content efforts across your team, relieve all three of these challenges, and perform at optimal efficiencies company-wide. Here are three tips to make the most of your content productivity.

  • How to Organize & Strategize Your Content Marketing [Downloadable Tools Guide Included]

    Explore your options. Download our free content marketing tools guide, which spotlights 8 content marketing solutions. The guide includes key software features related to organization, workflow management, editing, measurement and more. We've even included pricing information (if available) and whether each solution offers a free trial. Each tool offers features that can, if used strategically, truly advance your content marketing practice.

  • Are You Breaking the Rules for Outsourcing Branded Content?

    What are the universal standards for outsourcing content? Between Google algorithm updates and perceptions in the marketplace (such as seen in the Journatic controversy) some might be apprehensive to try outsourcing at all. But, if done right, outsourcing can be beneficial for your business in the long run.

  • Why Every Content Marketer Should Have Newsroom Experience

    Marketers are excited about the content marketing movement. Journalists might see it differently.  I recently entered the marketing world (and the professional world, for that matter) with a journalistic background, and quickly realized the tangled relationship between these two neighb…

  • Content Marketing World 2012: That’s a Wrap

    Recap of Content Marketing World 2012, featuring key quotes from speakers, takeaways from the PR 20/20 team, and links to notes from the event.