Forces outside our control, and beyond our capacity, often lead to stress-induced, inefficient writing. The 2014 CMI Benchmark Report (B2C) found “lack of time” to be marketers’ biggest challenge this year (57%), followed closely by “producing the kind of content that engages” (51%). “Producing enough content” ranked fourth (45%).
Luckily, there are ways to refocus content efforts across your team, relieve all three of these challenges, and perform at optimal efficiencies company-wide. Here are three tips to make the most of your content productivity.