Sandie Young

Are You Breaking the Rules for Outsourcing Branded Content?

Posted December 28, 2012 | Link

What are the universal standards for outsourcing content? Between Google algorithm updates and perceptions in the marketplace (such as seen in the Journatic controversy) some might be apprehensive to try outsourcing at all. But, if done right, outsourcing can be beneficial for your business in the long run.
Why Every Content Marketer Should Have Newsroom Experience

Posted September 14, 2012 | Link
Marketers are excited about the content marketing movement. Journalists might see it differently. I recently entered the marketing world (and the professional world, for that matter) with a journalistic background, and quickly realized the tangled relationship between these two neighb…
Content Marketing World 2012: That’s a Wrap

Posted September 7, 2012 | Link

Recap of Content Marketing World 2012, featuring key quotes from speakers, takeaways from the PR 20/20 team, and links to notes from the event.