• Is Your Blog Violating Copyright Law?

    We’re all publishers. Blogs and social networks have made it easier than ever for companies and individuals to be heard. Yet, with this opportunity comes great responsibility.

    Everything we publish must withstand both legal and ethical standards, or we risk diminishing our brands and even our pocketbooks.

    In this post, we discuss copyright basics, and how you can protect both yours and others’ intellectual property.



  • Advice for Young Professionals: PRSA Student Day 2013

    Recently, I attended the Greater Cleveland PRSA Student Day. Designed for PR students, the day was filled with advice and mentorship to help entry-level communicators navigate internships, the career search and their first positions.

    This post includes some of my favorite lessons from the day.



  • How to Hire Inbound Marketers

    Today, hybrid marketers are rare. With marketing evolving so quickly, and universities and training programs struggling to keep pace, many marketing departments are left searching for the complete package amongst of field of potential candidates.

    This was the topic of discussion at the Inbound panel, “How to Hire the Inbound Marketers Your Agency Needs to Grow.” (Note: While branded as an agency session, the talk was also very applicable to corporate marketers.)

    Looking to develop your marketing team? Below, I summarize the key takeaways to help you evolve your hiring process and better position your staff for success.



  • The Case for Social Business: Recapping Nielson’s 2012 Social Media Report

    Earlier this month, Nielson released its 2012 Social Media Report, detailing the growth, evolution and impact of social media. The report found that, even with overall Internet use on the rise, people continue to spend more time on social networks than any other category of sites—20% of their time spent on PCs and 30% of their mobile time.”

    Social has become engrained in our culture, and is a daily part of most people’s lives. According to the report, this trend has only been amplified this past year by the surge in mobile adoption and social network proliferation.



  • Built to Last: How to Build Strong Marketing Agency-Client Relationships

    We’ve found as an agency that the most successful marketing programs are those built on strong client-agency partnerships—those in which there is a foundation of trust, respect and mutual goals. These are often the relationships in which the client looks to the agency as an extension of their marketing team, not just another vendor.



  • Social Media Monitoring Tools Comparison Guide: 2012 Edition

    Two years ago (August 2010), we published a Social Media Monitoring Tools Comparison Guide, which included a free downloadable spreadsheet that compared 8 popular solutions based on 21 factors.

    Because of the post's continued popularity, we decided it’s time to release an updated version of the database with the most recent pricing, coverage and feature information, also including some new tools.



  • My Online Journey into Married Life: Changing My Name on Social Profiles

    How do you change your name online seamlessly, while preserving the brand you’ve created around your maiden name? Well, this post has the answers. In it, I provide a step-by-step process for changing your name on Facebook, Twitter, LinkedIn, Google+ and Pinterest, based on my own experiences.