Today, hybrid marketers are rare. With marketing evolving so quickly, and universities and training programs struggling to keep pace, many marketing departments are left searching for the complete package amongst of field of potential candidates.
This was the topic of discussion at the Inbound panel, “How to Hire the Inbound Marketers Your Agency Needs to Grow.” (Note: While branded as an agency session, the talk was also very applicable to corporate marketers.)
Looking to develop your marketing team? Below, I summarize the key takeaways to help you evolve your hiring process and better position your staff for success.