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When in doubt, just pick “C.”

For many, the Google Analytics Individual Qualification (GAIQ) exam is a scary beast of a test. Let me be the first to say passing the test is a piece of cake; the real value comes from applying Google Analytics in a strategic way. 

Whether you’ve never been certified before or you're updating for 2015, my goal is to help prepare you for the exam and enable you to apply the knowledge in real-life scenarios.

Read on for insight on what to expect from the new GAIQ exam, what resources are helpful, and additional tips to ensure your future success.

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This post was written by Raquel Richards (@RaquelMRichards), a PR 20/20 intern studying PR at Ohio University. 

The fight for top talent is more competitive than ever before. In our field, employers are looking for candidates with hybrid experience, inherent motivation and leadership potential. One of the best ways to get your foot in the door is to complete an internship.

Did you immediately picture coffee runs and itineraries? Me too. But, the right internship (and the right people) will prepare you for what lies ahead: the so-called “real world.”

We often think that having a dream job is out of the question. Luckily, there are steps you can take to increase your chances of landing the internship of your dreams, and eventually, a job you love.

Take it from me. When applying for the intern position at PR 20/20, I was shaking in my boots. I had never worked for an agency, but I did my homework and earned the position of a lifetime.

Read on for six actionable steps to landing your dream marketing internship.

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LinkedIn (@LinkedIn) offers the perfect opportunity for your company to connect with industry professionals. 

It’s the most professional of social networks, and arguably the most important for B2B networking. In fact, LinkedIn traffic has the highest visitor-to-lead conversion rate at 2.74%.

But like any social strategy, you must have a grasp on your approach before you can maximize the benefits.

I recently watched a webinar hosted by Jonathan Vazquez, Customer Success Representative at LinkedIn, called “How to Get the Most Out of LinkedIn Company Pages.”

Outlined below are four actionable takeaways businesses should follow to enhance marketing techniques for their LinkedIn company pages.

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Marketers love data, and with good reason. We’re able to back our recommendations and research with data-driven reasoning, proving our credibility.

But, let’s face it: Data in isolation isn’t visually appealing.

Who wants to read a spreadsheet full of numbers, or a blog post that lists one statistic after another before getting to the heart of the issue? How can we make data-fueled recommendations, all the while pleasing the eye and appealing to those of us who aren’t number savvy? 

Enter infographics.

An infographic defined is a data-rich visualization of a story or a thesis used to educate, inform, build brand awareness and create inbounds links.

Read on to learn how and why infographics can add value to your marketing efforts.  

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If knowledge is power, BuzzSumo is a content marketing cold fusion reactor.

The tool tells you how content performs online and breaks down that performance by multiple metrics across domains, keywords or topics.

This data helps marketers like you better create, optimize and promote content.

Why is BuzzSumo important? Because a lot of marketers are bad at marketing.

Whoa there. Before you blast the comments section, let me explain.

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I’m huge music fan, and it wasn’t long ago that everywhere I drove, I’d have the music blasting in the car. But now, I can’t remember the last time I listened to music in the car.

What replaced the music? Podcasts.

I’m not the only one. Podcasts have taken off over the last couple years (or have seen a resurgence depending on who you talk to). Just take a look at some numbers from the Pew Research Center State of the News Media 2015 report:

  • Listeners of a podcast in the last month have almost doubled since 2008 - 17% (up from 9%).
  • One-third (33%) of all Americans 12 and older have listened to at least one podcast.
  • Podcast awareness has more than double since 2006 - 49% (up from 22%).
  • Publicly available data indicate a steady rise in number of active podcasts and number of download requests over the past three years.
  • Mobile devices are the preferred way to listen to podcasts.
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Pitching is an art. It takes time, research, and flexibility to pull off a great media relations strategy. Well that, and being able to offer newsworthy content (we’ll get back to this in a minute).

While there’s no “fool proof” plan to secure media coverage (if there is, I definitely would like to know), there are ways to improve your current processes.  

So, how can you secure earned media coverage in targeted publications? The secret is to pitch smarter, not harder. To help you accomplish this, here are a few tips to jazz up your current PR strategies.

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Marketing operations are constantly innovated by new technologies, from automation and gelocation to personalization. But, at the heart of branding is one constant element: content marketing.

Content drives the narrative behind all campaigns, big and small. It’s the pulse of company culture and the beat of service offerings—constantly pumping purpose and inspiration into your team. 

It’s critical to bottom-line business health, and it’s a complicated practice. Below I’ve curated a few of PR 20/20’s favorite content marketing resources, tools, charts and graphics to advance your content marketing practice, from idea generation to production.  

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As marketers, we’re familiar with search engine optimization (SEO). But, what if you’re tasked with app store optimization (ASO)?

According to TUNE’s 2014 mobile-usage survey, approximately half of all app downloaders find new apps by searching the app store (53% Android, 47% iOS).

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The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. You can connect with her on Twitter or LinkedIn.

When brands and PR pros dive into the influencer marketing game, finding the right bloggers to partner with is key. From my own experience, people usually head on over to Google and search for influencers related to their industry. The more savvy marketers might use an influencer marketing platform to narrow down to the bloggers they feel are a good fit for their brand. Oftentimes though, they look for bloggers that have at least 10,000 followers across every social media platform. Any blogger with a smaller audience than their sought-after follower count is not even a consideration in their books. 

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