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Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.

The Marketing Talent Gap 

Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle 

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Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint, and a preview of my proposed SXSW Interactive 2015 session (voting open until Sept. 5, 2014).

Marketing automation has the ability to expand the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and, most important, enhance the overall customer experience throughout the journey.

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October 2013 data from Wanted Analytics found that digital advertising and marketing jobs grew at a 19% year-over-year increase from 2012 to 2013.

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Behind any great piece of content is a strategic content team. Whether you regroup monthly, quarterly or weekly to crowdsource ideas, a solid content brainstorming session can fuel big blogging wins.   

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“Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are rewriting what is possible when the art and science of marketing collide.”

[The Marketing Performance Blueprint is now available in print and digital. Visit the book site to learn more.]

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Editor's Note: Others must have agreed that it's going to be an event worth attending—just this week the conference sold out! (Congrats, team MarTech!) Add yourself to the waiting list, follow the conversation on social, or mark your calendar for San Francisco in 2015.

We’re less than a month out from the inaugural MarTech Conference in Boston, Aug. 19-20. It’s a conference aimed to prepare hybrid marketers, managers and IT pros to “harness the potential of technology-powered marketing.”

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find value in it too. Let us know what you think in the comments!

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“I, for one, welcome our robot overlords.”

Ken Jennings wrote that as he lost the quiz game Jeopardy to Watson, IBM’s super-intelligent computer. Jennings was the show’s most winning contestant, but was bested by the company’s collection of computing power and artificial intelligence.

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An evolution in the buyer journey has caused a fundamental power shift in the direction of the consumer. As marketing controls a greater share of the purchasing conversation, the roles of both marketing and sales are changing.

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Thanks to social, today’s marketing pros have the power to shape a virtual identity. Social media is the convenient meet-up for both personal and professional networking needs. It offers information sharing and personal connection. 

Unfortunately, too many brands are fumbling their way through social without a strategy or a purpose. Whether you’re perfecting a company image, or your own personal brand, there are ways to be more relatable, and likeable, on social.

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