For B2B marketers, time spent with your organization’s most technically minded experts is invaluable. Conversations with these brainiacs help develop our overall understanding so we can better connect the content we create with more technical target audiences.
Although this time is clutch for marketers, have you ever felt like top subject matter experts (SMEs), engineers or developers think marketing meetings are a waste? Change that perception immediately with smarter, more effective meetings—meetings that produce tangible and evergreen results.
If you had 20 minutes to spend with an engineer (or any very techy SME), how would you prep to make the most of that time? What would you organize or send ahead of the meeting, what would the agenda look like, and how would you follow up after? Within this post, we’ll offer a guide to SME meeting prep, agenda, goals and outcomes—all intended to help your marketing team foster a mutually beneficial and positive relationship between marketing and SMEs.