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Today at HubSpot’s (@hubspot) annual INBOUND conference, co-founders Dharmesh Shah (@dharmesh) and Brian Halligan (@bhalligan) unveiled new customer relationship management (CRM) solutions.

The HubSpot CRM collects and stores information on contacts, companies, deals and tasks in a centralized database. Additionally, Sidekick, the company’s evolved Signals product, provides real-time insights, notifications and tools when working outside of the platform.

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The success (or failure) of today’s customer journey is based on the holistic customer experience. And, thanks to digital, the modern consumer is in full control of the buyer journey. Case in point: In partnership with Google, the Marketing Leadership Council found that your average consumer is more than halfway (nearly 60%) through the buying cycle before reaching out for help. On the B2B side, this figure could be as high as 90%.

It’s a new age for marketing. The traditional funnel doesn't account for the digital, tech savvy consumer; hence, its evolution.

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The PR 20/20 team will be attending and speaking at Content Marketing World (Sept. 8 – 11) in Cleveland and INBOUND (Sept. 15 – 18) in Boston. 

Content Marketing World

On Tuesday, Sept. 9 at 2:30 p.m., Paul Roetzer (@paulroetzer), CEO of PR 20/20 and author of
The Marketing Performance Blueprint, will present "7 Steps to Becoming a Performance Driven Content Marketer" as part of the Future Content track.

We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough.

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Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.

The Marketing Talent Gap 

Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle 

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Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint, and a preview of my proposed SXSW Interactive 2015 session (voting open until Sept. 5, 2014).

Marketing automation has the ability to expand the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and, most important, enhance the overall customer experience throughout the journey.

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October 2013 data from Wanted Analytics found that digital advertising and marketing jobs grew at a 19% year-over-year increase from 2012 to 2013.

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Behind any great piece of content is a strategic content team. Whether you regroup monthly, quarterly or weekly to crowdsource ideas, a solid content brainstorming session can fuel big blogging wins.   

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“Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are rewriting what is possible when the art and science of marketing collide.”

[The Marketing Performance Blueprint is now available in print and digital. Visit the book site to learn more.]

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Editor's Note: Others must have agreed that it's going to be an event worth attending—just this week the conference sold out! (Congrats, team MarTech!) Add yourself to the waiting list, follow the conversation on social, or mark your calendar for San Francisco in 2015.

We’re less than a month out from the inaugural MarTech Conference in Boston, Aug. 19-20. It’s a conference aimed to prepare hybrid marketers, managers and IT pros to “harness the potential of technology-powered marketing.”

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find value in it too. Let us know what you think in the comments!

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