“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli, SEO and web marketing consultant. “SEO is about making our websites become the sources Google cannot help but use for answering queries.”
How do we, as content marketers, focus on making our websites these undeniable sources for answers? First, we need to understand how Google operates in 2016, and where Google is headed. From Penguin to Possum, in what direction is Google heading now?
Continue reading for an update on Google’s current state, why SEO is important and how marketers can tailor SEO strategies for a sustainably high-ranking future.... More