Content Marketing and the Path to Purchase
Marketers want engagement, consumers want a simple buying process. Do the the two really have to battle?
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One Super-Simple Tip to Make Your Press Releases Rock
How to stand out from the crowd, and succeed in getting the word out, by speaking directly and honestly to target audiences. Also, two example corporate announcements that prove it's possible to ditch the PR lingo for a more conversational tone, and achieve great results.
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Inbound Industry Report: May 14, 2012
Not sure what you missed last week in marketing news? The latest Inbound Industry Report covers how to: build up your domain to compete against big brands, create effective content to increase SEO, become a disruptive innovator, Google news and other headlines.
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Blogging + PR = Love
In today's digital world, public relations is more than just media relations, as you now have the opportunity to connect with target audiences directly through content. By marrying blogging and traditional PR, you can:
- Share your story direct with target audiences, bloggers and reporters, and
- Build and nurture personal relationships with these individuals.
Read on for tips on how to create the perfect content/PR love affair.
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Wicked Simple Google Analytics Tip to Improve Your Content Strategy
Growing up, I loved The More You Know PSAs from NBC. They always featured my favorite television stars telling me how I could improve my life, and the world around me. I am only slightly exaggerating when I say they made me into the man I am today. I believe it was either Scott Bakula or To…
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Inbound Industry Report: May 8, 2012
Want to know what you missed last week in marketing news? Articles included in the latest Inbound Industry Report provide insight on: how to make your content shine, perfecting your next speaking gig, embracing digital trends for successful PR, and Google+ features to utilize for your brand.
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Inbound Marketing Measurement: Builders v. Drivers
In any marketing program, there are builders and there are drivers. Their balance will impact how you measure success and set expectations, and successful inbound marketing relies on both.
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Blog Writing Basics: SEO
A blog is one of the best tools for regularly adding relevant, keyword-rich content to your website, helping it rank better for key terms on search engines. If your blog posts are optimized correctly, you increase your chances of getting found and connecting with people when they are actively searching for information related to your industry, products or services. Make blog writing and optimization a smooth, and eventually an intuitive, process with these on-page optimization tips.
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Inbound Industry Report: May 1, 2012
This week's Inbound Industry Report features topics that address marketing measurement, Google's Penguin update, the importance of branding, social business for corporate communications, and the need for tech-savvy marketing talent. In addition, our headline recap will get you up to speed on last week's news.
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3 Key Success Factors to Finding Your Perfect Job After College
As a recent grad, I know that a lot more than classroom knowledge played into preparing me to take on this next chapter of my life as an associate consultant here at PR 20/20. Here are what I consider to be the top three factors that led to landing my first job.
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