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Dropbox. LinkedIn. Microsoft.

What do these companies have in common?

They all employ growth-hacking techniques to drive success. Meaning, they run continual marketing and product experiments with scalable growth as the core objective—all along learning and applying new strategies to expand the business.

But how do you do it? In the SXSW 2015 session, “Secrets of Growth Hacking: From Zero to $50 Million,” growth hackers Sean Ellis (@SeanEllis) and Tammy Camp (@TammyCamp) provided their first-hand experiences.

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Editor's Note: This post was originally published on LinkedIn.

What’s possible when the art and science of marketing collide?

I’ve been consumed by this question for the better part of 10 years since launching PR 20/20. I believe the marketing industry has reached an inflection point, and everything is about to change.

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Journalists are not your enemy.

They are a resource that marketing and PR professionals should try to work with regularly, in an effort to earn third-party credibility for your campaigns.

In a recent Hubspot article, “Why Journalists Are Outranking Marketers in Search (And How We Can Compete),” several key data points outline the reasons why traditional media outlets outrank corporate blogs. On average traditional media receive a 5.8 placement on SERPs, vs. blogs, which rank around 7.

The article also offers several ways corporate blogs can try “to close the gap and neutralize the natural advantage publications have in the areas of domain and page authority and linking domains.

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Following is a guest post by Roger C. Parker. Roger is a lifelong content marketer and frequent contributor to the Content Marketing Institute Blog. He learned content marketing in the take-no-prisoners world of retail advertising. He then wrote several bestselling marketing and design books. He’s worked with firms ranging from startups to Apple Computer, HP, Microsoft and Yamaha. Contact him at rcpcontent@gmail.com or follow @rogercparker

A successful, sustainable content marketing program requires teamwork, rather than isolated “star power.”

Often, the success of an organization’s content marketing program rests on a single individual. With good intentions, a firm hires an individual with strong creative credentials, but fails to provide the resources and structure needed to create a team.

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Companies that sell costly items may not experience the same repeat buying behaviors as other companies, often making it difficult to market to customers. 

Vitamix (@Vitamix) knows this problem well. The company’s blenders are long-lasting, high-ticket items, making repeat purchases rare. Instead, the company focuses on helping its customers learn how to use their newly purchased blenders to increase customer satisfaction and loyalty. 

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Editor's Note: This post has been updated to include the SXSW 2015 slide deck. See below.

Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. 

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The marketing industry is fast-paced; it can shift in the blink of an eye. That means marketers must stay on top of the latest and greatest in customer behavior, technology and product development.

As marketers, how can we possibly stay afloat in an ever-changing industry? One way is to take some advice from others in the field, and sometimes you have the chance to do just that.

I recently had the opportunity to attend Afternoons at Ahuja, a panel discussion at Cleveland State University. The panel was moderated by Jim D’Orazio (@jimdorazio), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. 

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This post is part of HubSpots second annual Inbound Marketing Week, a worldwide series of events inviting marketers to share industry knowledge and strategy best practices.

At the onset of each year, marketing influencers and brands weigh in on the leading trends expected to impact our industry. Even through the repetition, we continuously look to these articles with hopes that they will illuminate the keys to success or, better yet, provide us with an entirely new concept or idea.

In 2015, the conversation has been heavily dominated by a few obvious leaders—marketing automation, contextual marketing and personalization, mapping the customer journey, 

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In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. It’s clear that these live events are educational, engaging and effective—and face-to-face marketing is still alive and well.

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The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. You can connect with her on Twitter or LinkedIn.

In the last 10 years, the vast majority of businesses have adopted content marketing strategies to attract, inspire and educate their customers. Even as the digital marketing landscape changes, content continues to play an incredibly powerful role for B2C and B2B companies alike.  

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