…and, you succeeded (at landing a live broadcast interview!).
This occasion warrants the happiest of dances, my friend.
But hold off on busting out all of your best moves—your job isn’t over yet.... More
The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy.
At a time when marketers face increasing pressure to measure the return on investment (ROI) of their campaigns and connect every dollar spent to bottom-line results, they are largely underprepared and underperforming.... More
I am a huge fan of Pixar. In 1995, Toy Story became the first completely computer-animated, full-length motion picture, and by doing so made it socially acceptable for me to watch cartoons again. For this, I am eternally grateful.... More
It's marketing strategy season!
The proliferation of marketing channels, apps, mobile devices, social networks and content has given consumers more choices and greater control, while increasing complexity for marketers.
We want to help simplify and optimize the marketing planning process for your business.... More
Below is a guest post by Mike Cottrill, co-founder and CEO of [Beegit]. He's a recovering journalist and digital content strategist. He tweets about content, business and the Cleveland Browns @mrcottrill. His team tweets about lean and adaptive content @projectbeegit. You can also find Mike on LinkedIn.... More
As social media has become more and more popular throughout the world, it is important for companies to adopt a new outlook toward customer service.... More
“Tell the truth.”
“Say you’re sorry.”
They’re both lessons we’ve all been taught since a very young age—yet, they’re also lessons that are often forgotten as we get older.
For PR and marketing professionals, transparency and accountability are not options; they are absolutes. This means learning the art of transparent communication that addresses issues, and defuses the situation with an action plan.... More
This article was originally published on the Marketing Agency Insider blog.
Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future.
Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do.... More
At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships. In his session, “A Culture of Change: How Brands Adopt to an Ever-Changing Consumer,” president of Twist Image, Mitch Joel (@mitchjoel), pointed out two trends that are changing the rules of modern marketing.
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