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My daily mantra as an inbound marketer: stay focused, be passionate. 

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In a Manhattan parlor, 500 people lined up, quarters in hand, to peek inside Thomas Edison’s moving picture machine, the Kinetoscope. It was April 1894—and the event marked the opening of the first commercial motion picture house. What followed was a media evolution unlike any seen before.

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Below is a guest post by John Wieber (@johnwieber). John is Partner at WebMoves. He has 13+ years experience in web development, ecommerce, and internet marketing. He has been actively involved in the internet marketing efforts of more then 100 websites in some of the most competitive industries online. You can reach John on Twitter (@webmoves_net), LinkedIn or Google+

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Business professionals are drowning in data, and we receive more emails, notifications and requests than ever before. With all this noise demanding our attention, how can we focus on what really matters to our business?

For answers, we turned to Phil Simon (@philsimon), friend, keynote speaker and author of Message Not Received (Wiley, 2015). The new book outlines how professionals and organizations can communicate more effectively and increase efficiency through simpler language and new technologies. Read on for insights on why business communication is broken, and how we can fix it. 

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Dropbox. LinkedIn. Microsoft.

What do these companies have in common?

They all employ growth-hacking techniques to drive success. Meaning, they run continual marketing and product experiments with scalable growth as the core objective—all along learning and applying new strategies to expand the business.

But how do you do it? In the SXSW 2015 session, “Secrets of Growth Hacking: From Zero to $50 Million,” growth hackers Sean Ellis (@SeanEllis) and Tammy Camp (@TammyCamp) provided their first-hand experiences.

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Editor's Note: This post was originally published on LinkedIn.

What’s possible when the art and science of marketing collide?

I’ve been consumed by this question for the better part of 10 years since launching PR 20/20. I believe the marketing industry has reached an inflection point, and everything is about to change.

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Journalists are not your enemy.

They are a resource that marketing and PR professionals should try to work with regularly, in an effort to earn third-party credibility for your campaigns.

In a recent Hubspot article, “Why Journalists Are Outranking Marketers in Search (And How We Can Compete),” several key data points outline the reasons why traditional media outlets outrank corporate blogs. On average traditional media receive a 5.8 placement on SERPs, vs. blogs, which rank around 7.

The article also offers several ways corporate blogs can try “to close the gap and neutralize the natural advantage publications have in the areas of domain and page authority and linking domains.

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Following is a guest post by Roger C. Parker. Roger is a lifelong content marketer and frequent contributor to the Content Marketing Institute Blog. He learned content marketing in the take-no-prisoners world of retail advertising. He then wrote several bestselling marketing and design books. He’s worked with firms ranging from startups to Apple Computer, HP, Microsoft and Yamaha. Contact him at rcpcontent@gmail.com or follow @rogercparker

A successful, sustainable content marketing program requires teamwork, rather than isolated “star power.”

Often, the success of an organization’s content marketing program rests on a single individual. With good intentions, a firm hires an individual with strong creative credentials, but fails to provide the resources and structure needed to create a team.

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Companies that sell costly items may not experience the same repeat buying behaviors as other companies, often making it difficult to market to customers. 

Vitamix (@Vitamix) knows this problem well. The company’s blenders are long-lasting, high-ticket items, making repeat purchases rare. Instead, the company focuses on helping its customers learn how to use their newly purchased blenders to increase customer satisfaction and loyalty. 

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Editor's Note: This post has been updated to include the SXSW 2015 slide deck. See below.

Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. 

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