The following is a guest post from Matt Banner. Matt is a seasoned blogger and entrepreneur, with a decade of experience in the online world of blogging, SEO, and marketing. You can find him online @BlastYourBlog.
While some people like to interchange the two terms, link building and content marketing are very different from one another. That being said, both are aimed at providing value to the reader, and in that way they compliment each other in a number of ways.
Below, we’ll look at these two terms and how they fit together, plus an infographic packed with all the latest link building strategies.
Content Marketing & Link Building: Two Peas in a Pod
When you boil it down, link building can result in epic content and content marketing can help you build links. But, on their own, they are very different approaches with varying goals. Even so, they can work together.... More