The job of every marketer, from the copywriter to the chief marketing officer (CMO), is to connect actions to outcomes. However, according to the 2012 Marketing Skills Gap survey conducted by Focus (@Focus) and the Marketing Automation Institute, 75 percent of marketers say their lack of skills is impacting revenue in some way, and 74 percent say it is contributing to marketing and sales misalignment.
So, while marketers are charged with consistently producing meaningful results, including website visitors, subscribers, followers, leads, and sales, they often lack the fundamental skills, technologies, and strategies to unlock their company’s potential.
Learn more about the gaps in marketing talent, technology and strategy that are impacting organizational performance, in an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.