What is the ROI of social media?
Nearly 90% of marketers want to know the answer to that question. Twitter’s (@twitter) new analytics feature is certainly a step in the right direction.
In July, Twitter launched its Tweet activity dashboard exclusively to a few advertisers and verified users. In late August, Twitter granted access to everyone, as long as you tweet in English, French, Japanese or Spanish, and have had an account for at least 14 days.
The activity dashboard enables us to know more information on how our tweets are performing, who and where our audience is geographically, and what topics are most popular.