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The 3 Rs of Adaptive Content Creation

Posted by Taylor Radey on December 17, 2014

Below is a guest post by Mike Cottrill, co-founder and CEO of [Beegit]. He's a recovering journalist and digital content strategist. He tweets about content, business and the Cleveland Browns @mrcottrill. His team tweets about lean and adaptive content @projectbeegit. You can also find Mike on LinkedIn.

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Below is a guest post by Elizabeth Victor, a brand advisor for iSentia. She enjoys sharing tips on media monitoring and analysis. You can find her on Twitter and Google+.

As social media has become more and more popular throughout the world, it is important for companies to adopt a new outlook toward customer service. 

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Tell the truth.”   

Say you’re sorry.”

They’re both lessons we’ve all been taught since a very young age—yet, they’re also lessons that are often forgotten as we get older.

For PR and marketing professionals, transparency and accountability are not options; they are absolutes. This means learning the art of transparent communication that addresses issues, and defuses the situation with an action plan.

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This article was originally published on the Marketing Agency Insider blog.

 

Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future.

Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do. 

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At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships. In his session, “A Culture of Change: How Brands Adopt to an Ever-Changing Consumer,” president of Twist Image, Mitch Joel  (@mitchjoel), pointed out two trends that are changing the rules of modern marketing.

  1. Today’s consumer doesn't need to own. Why own when you can share, and increase cost efficiencies at the same time?  Two prime examples: the increasing popularity of shared music, like Spotify, shared spaces, like Airbnb, and shared transportation, like Lyft.

    According to
    Fast Company, “Airbnb has become one of Silicon Valley's most imitated successes. There are Airbnb-inspired companies for sharing cars, parking spaces, laboratories, and grown-up toys like boats and motorcycles.” 
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Marketing automation software is an integral component within an organization’s tech stack, as it supports core business goals, such as optimized marketing and sales alignment, improved lead-to-sale conversion and an enhanced customer experience. 

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Marketing Trends to Watch in 2015

Posted by Taylor Radey on October 22, 2014

The marketing rate of change is accelerating, the technology matrix is growing, and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play.

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It’s that time of year again. As 2014 winds down, content marketers are reassessing budgets and planning for an impactful 2015.

But, a lot has changed during the past ten months. In horrifying pop culture: the popular show “How I Met Your Mother” came to an end, and we all followed the “Kimye” wedding in our social feeds (not voluntarily for most). In February, Facebook bought Snapchat for a whopping $19 billion, the Internet of Things took over the tech scene, oh, and there are now more mobile devices than people in the world.

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Boards control the purse strings and power in many organizations, and achieving their support is often paramount to your success as a CMO. However, for many, board meetings are an elusive ordeal, in which you’re not quite sure what to present or how your marketing program is being evaluated.

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