What if there was a single product that helped streamline all marketing tasks, improved lead management, and impacted overall revenue?
Oh wait … there is.
It’s marketing automation, and unless you’re stuck in the marketing stone age, you’ve probably at least heard of it.
Businesses and marketers in all sorts of industries are recognizing the power of marketing automation, and these stats prove it:
- Businesses that nurture prospects via marketing automation experience a 451% increase in qualified leads.
- 25% of all B2B Fortune 500 companies are using marketing automation.
- 76% of the world’s largest SaaS companies use it, too.
- 63% say the ability to set measurable objectives is the biggest value driver.
We all agree that marketing automation has endless benefits like shortening the sales cycle, enhancing efficiencies and improving lead scoring, just to name a few. But, unfortunately, there is one major issue: we have an overwhelming number of solutions to consider (more than 239 are listed by Capterra as “top” products).
If you’re looking to adopt a marketing automation solution or ready to make a switch from the product you have now, don’t let the sheer number of options scare you. Read on for five factors to consider when comparing software to get you on the road to the perfect solution.