toggle mobile navigation

If knowledge is power, BuzzSumo is a content marketing cold fusion reactor.

The tool tells you how content performs online and breaks down that performance by multiple metrics across domains, keywords or topics.

This data helps marketers like you better create, optimize and promote content.

Why is BuzzSumo important? Because a lot of marketers are bad at marketing.

Whoa there. Before you blast the comments section, let me explain.

... More

I’m huge music fan and it wasn’t long ago that everywhere I drove, I’d have the music blasting in the car. But now, I can’t remember the last time I listened to music in the car.

What replaced the music? Podcasts.

I’m not the only one. Podcasts have taken off over the last couple years (or have seen a resurgence depending on who you talk to). Just take a look at some numbers from the Pew Research Center State of the News Media 2015 report:

  • Listeners of a podcast in the last month have almost doubled since 2008 - 17% (up from 9%).
  • One-third (33%) of all Americans 12 and older have listened to at least one podcast.
  • Podcast awareness has more than double since 2006 - 49% (up from 22%).
  • Publicly available data indicate a steady rise in number of active podcasts and number of download requests over the past three years.
  • Mobile devices are the preferred way to listen to podcasts.
... More

Pitching is an art. It takes time, research, and flexibility to pull off a great media relations strategy. Well that, and being able to offer newsworthy content (we’ll get back to this in a minute).

While there’s no “fool proof” plan to secure media coverage (if there is, I definitely would like to know), there are ways to improve your current processes.  

So, how can you secure earned media coverage in targeted publications? The secret is to pitch smarter, not harder. To help you accomplish this, here are a few tips to jazz up your current PR strategies.

... More

Marketing operations are constantly innovated by new technologies, from automation and gelocation to personalization. But, at the heart of branding is one constant element: content marketing.

Content drives the narrative behind all campaigns, big and small. It’s the pulse of company culture and the beat of service offerings—constantly pumping purpose and inspiration into your team. 

It’s critical to bottom-line business health, and it’s a complicated practice. Below I’ve curated a few of PR 20/20’s favorite content marketing resources, tools, charts and graphics to advance your content marketing practice, from idea generation to production.  

... More

As marketers, we’re familiar with search engine optimization (SEO). But, what if you’re tasked with app store optimization (ASO)?

According to TUNE’s 2014 mobile-usage survey, approximately half of all app downloaders find new apps by searching the app store (53% Android, 47% iOS).

... More

The following is a guest post by Lauren Jung. Lauren is the co-founder of TheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. You can connect with her on Twitter or LinkedIn.

When brands and PR pros dive into the influencer marketing game, finding the right bloggers to partner with is key. From my own experience, people usually head on over to Google and search for influencers related to their industry. The more savvy marketers might use an influencer marketing platform to narrow down to the bloggers they feel are a good fit for their brand. Oftentimes though, they look for bloggers that have at least 10,000 followers across every social media platform. Any blogger with a smaller audience than their sought-after follower count is not even a consideration in their books. 

... More

What's better than taking something you love and combining it with something else you love? It usually creates something even better than the two on their own. Kind of like "You got chocolate in my peanut butter" and "You got peanut butter in my chocolate" (that’s from a Reese’s Peanut Butter Cup commercial for those that don’t know that reference). Is there anything better?

For me, take a little bit of rock music and combine it with content marketing, and you've not only got my attention, you've got me screaming for more. I've written about this crossover before (read it here). Nobody is doing it better than Jason Miller (@JasonMillerCA), senior manager of content marketing and marketing solutions for LinkedIn (and rock photographer and blogger at Rocknrollcocktail.com).

... More

A polished landing page or blog post can mean the difference between conversion and lost opportunity. Fortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor.

... More

You’ve graduated college, earned your degree and landed your first marketing job. Now that you’ve completed the hypothetical checklist into professional life, have you crossed the learning finish line?

Given how quickly the marketing industry shifts, marketers should never be done learning. Whether you are just getting started, or have been in the field for years, keeping up with the industry is an ongoing task.

Here are a four ways every marketer can tackle ongoing education, and become a lifelong learner.

... More

So you’ve landed your dream internship— now what?

Internships can be a great way to gain knowledge that only firsthand experience can give you, but being an intern can be a little overwhelming at times.

Outlined below are ten valuable tips I learned during my internship with PR 20/20 that can help you not only succeed, but excel during your marketing internship.

... More
comments powered by Disqus