toggle mobile navigation

In the age of Amazon-style buying, customers expect instant answers and hassle-free purchasing. 

Plus, competition is virtually everywhere you look. In one click, customers can abandon your site and move on to a competitor who offers faster, easier service.

Our one saving grace to retain recurring sales is through customer loyalty. It’s no secret that many businesses rely on the loyalty of returning customers, as it costs nearly 10 times more to acquire a new customer than to retain an existing one.

... More

This post was written by PR 20/20 intern Emily Dann (@EmilyRDann). Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Whitman School of Management at Syracuse University.

 

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. 

However, these qualified hybrid marketing professionals are in short supply, and a full-fledged talent war has begun.

It’s imperative that businesses continuously adapt to evolving marketing trends. Founder and CEO of PR 20/20 Paul Roetzer (@paulroetzer) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy

... More

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. 

After months of planning, research, writing, and design, your new B2B research report is set to launch.

Personas have been defined. Databases have been segmented. Website traffic, lead generation, and sales conversion goals are all set. And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as:

... More

No one ever said becoming a great writer would be easy. Luckily, there are some simple ways you can sharpen your skills with minimal effort. 

Learning how to write well is important no matter your industry. Written communication is often the first touch point in many relationships. Whether you're drafting a blog post, social media message or email, your writing will influence how others view you. 

To be an effective communicator, you must concisely explain the value you’re offering in the first few sentences. Your writing should also be free of typos and grammatical errors, even if it’s just an email.

... More

Editor's note: This post was originally published in June 2013. The content has been edited for comprehensiveness.  

Hello World!

There has been a tremendous push to learn programming, led in large part by code.org.

Their video below features some of the most accomplished technology innovators, including Bill Gates, Mark Zuckerberg, Jack Dorsey and the Miami Heat's Chris Bosh, and has been viewed more than 13 million times. 

... More

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Perfect—you’re right where you should be. You’ve landed on a simple, yet effective, guide to optimizing your next masterpiece.

In this post, we'll cover crucial keyword research tips, how to select terms, what elements to optimize within an individual post, plus a bonus tip at the end.

Let’s get started so you can get blogging.

... More

The following is a guest post from Matt Banner. Matt is a seasoned blogger and entrepreneur, with a decade of experience in the online world of blogging, SEO, and marketing. You can find him online @BlastYourBlog.

While some people like to interchange the two terms, link building and content marketing are very different from one another. That being said, both are aimed at providing value to the reader, and in that way they compliment each other in a number of ways.

Below, we’ll look at these two terms and how they fit together, plus an infographic packed with all the latest link building strategies.

Content Marketing & Link Building: Two Peas in a Pod

When you boil it down, link building can result in epic content and content marketing can help you build links. But, on their own, they are very different approaches with varying goals. Even so, they can work together.

... More

“Strategy is a system of expedients; it is more than a mere scholarly discipline. It is the translation of knowledge to practical life, the improvement of the original leading thought in accordance with continually changing situations.”

— Helmuth von Moltke

Brands have a major problem using the S-word. The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. They build marketing or content strategies. They think or act strategically.

Too often, marketers are irresponsibly using strategy and its variants as synonyms for planning.

... More

Editor's note: This post was originally published in November 2011 and has been updated for comprehensiveness. 

The goal of most marketing activities is to drive leads, which will convert to new customers and grow the business. To do this effectively, however, a deep integration between marketing and sales is needed, and it starts with shared information and processes. Below are three steps to ensure that marketing best supports the sales process. 

... More

Roughly two million blog posts are written every single day. I’ll just let that sink in

Not to mention the relentless parade of updates on our social feeds. Everywhere we look—Facebook to Twitter to Instagram—we can’t avoid promoted links vying for eyeballs. 

Talk about content fatigue...for both the writer and reader alike. So, what’s the secret sauce to differentiating?

Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. It’s your chance to showcase the heart and soul behind the per-usual ad. If you do that, you’ll likely continue to see an increase in your readership, and eventually, a community of loyal readers. 

In the wise words of Brian Clark“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”

Implemented the right way, a blog can boost website traffic, fuel community engagement, and drive lead generation. It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Below are five factors to consider for a comprehensive approach.

... More
comments powered by Disqus