A New Chapter Emerges from a Change in Perspective
“The marketing-services industry is at a turning point where an agency must choose whether to, as Paul states, “disrupt or be disrupted.” So the question now is, which side will you choose?” — Brian Halligan, cofounder and CEO, HubSpot
Twelve months ago, I had a rather significant change in perspective. I decided that after years of being guarded about PR 20/20’s business model and processes, I was going to open up and share everything we had learned along the way.
There was certainly risk involved, but I had become convinced that it would help entrepreneurs build their agencies and futures, stimulate a more open and collaborative agency ecosystem, and accelerate the inevitable transformation of an industry.
The Marketing Agency Blueprint is Now Available
In April, I signed a deal with Wiley to publish The Marketing Agency Blueprint. After three months of writing, and five months of editing and waiting, it’s finally here.
The book was officially released this week, and is now available in hard cover and digital formats. It explores lessons learned building PR 20/20, draws on my own experiences working in a traditional marketing firm, and integrates knowledge and resources from industry leaders and business innovators.
The Marketing Agency Blueprint presents 10 rules for building tech-savvy, hybrid agencies that are more efficient, influential, and profitable than traditional firms.
It’s about what is possible, what marketing agencies have the potential to be.
Traditional firms, who are unable or unwilling to evolve, will fade, and a new category of disruptive hybrid agencies will rise. These emerging firms are tech savvy, offer integrated services, hire and retain versatile talent, and profit from diversified revenue streams.
They thrive on change, and continually apply shifts and advances in technology to strengthen their businesses, evolve their services and deliver greater value to clients.
Your Thoughts
If you have an opportunity to read it, I’d love to hear your thoughts. I also welcome you to join the Marketing Agency Insider community, which we’re building as the hub for a more open and collaborative agency ecosystem.
Related Links
- 10 Rules of Marketing Agency Transformation [On-Demand Book Launch Webinar with HubSpot]
- Why You Should Eliminate Billable Hours [On-Demand Webinar]
- The Marketing Agency Blueprint Nails It
- The Marketing Agency Blueprint Review by Brent Carnduff
- 5 Ways Hybrid Agencies Will Transform the Industry
- The Evolution of Marketing Agencies and Consultancies
- 7 Keys to Choosing an Effective Modern Marketing Agency
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