• Paying Attention to Your Alexa Rankings?

  By Laurel | Posted Apr 21, 2008 | 0 Comment(s) | Filed in: Business, Internet Marketing, Resources, Technology

  • 
  • 
  • 
  • 

  If you check your Website’s Alexa Ranking on a regular basis, chances are you noticed a change over the past week.
  
  Whether your Alexa Ranking improved and you started patting yourself on the back for your SEO skills, or it weakened and left you scratching your head, you can rest assured that you (fortunately or unfortunately) most likely had little to do with it.
  
  Thanks to the Internet marketing gurus at HubSpot, we know that the drastic change experienced by many sites occured because Alexa recently changed its algorithm.  Here are the basics:
  

  • Rankings now include more data sources.
  • Alexa has improved the methodology behind its algorithm.
  • The changes provide you, the one concerned about how your Website traffic stands up on the World Wide Web, with more accurate rankings.

  Learn more about the new Alexa Rankings straight from the source.

  Not sure what we’re talking about?

  Find out more about Alexa, a free online tool that ranks your Website traffic and how it compares to other sites on the Web – including those of your competitors.

  
  

• Does Your Business Have Any �Bad Tables?��

  By Christina | Posted Apr 21, 2008 | 0 Comment(s) | Filed in: Business, Marketing

  • 
  • 
  • 
  • 

   

  Bestselling author and entrepreneur Seth Godin has an uncanny ability to illustrate the simplest of marketing concepts in ways that really drive home the point.
  
  In a recent blog post “The bad table,” he gives a first-hand account of receiving the “bad table” at the back of a restaurant, and the marketing challenge that ensued:
  
  “Hence the marketing dilemma: who should get your best effort? Should it be the new customer who you just might be able to convert into a long-term customer? Or should it be the loyal customer who is already valuable?  Sorry, but the answer is this: you can't have a bad table.”
  
  He continues to explain how no one wants second-rate service, products or salespeople – and that there are creative ways to turn bad tables into good tables.
  
  He concluded with, “Treat different people differently. But don't treat anyone worse.”
  
  In this world of Web 2.0, consumers have the ability to share opinions and influence behavior like never before, leaving no room in business for a bad table.
  
  As public relations and marketing consultants, we have the responsibility to make sure our clients are providing only good tables to their customers, and in turn, every one of our clients, no matter how small the account, has a seat at the good table.

  Bad Tables Turned Good

   

  Whether through pricing, promotions or positioning, organizations are constantly finding ways to alter perceptions and make their bad tables look good (think baseball bleacher seats).
  
  Every organization needs to take a critical look at its products, services and employees, and find creative solutions to change perceptions, strengthen customer loyalty and grow their business.

  
  

• Christina Capadona-Schmitz Promoted to Public Relations, Marketing Consultant for PR 20/20

  By Paul | Posted Apr 14, 2008 | 0 Comment(s) | Filed in: Media Room, Press Releases

  • 
  • 
  • 
  • 

  CLEVELAND – April 14, 2008 – Christina Capadona-Schmitz has been promoted to consultant at PR 20/20.  She joined the Cleveland-based public relations and marketing firm as an associate consultant in March 2006 and has four years of professional marketing agency experience.  
  
  Capadona-Schmitz, a 2004 graduate of Baldwin Wallace College, manages a group of more than a dozen PR 20/20 clients, including: First Federal of Lakewood, Zaremba Inc., Westfield Insurance, Security Self Storage, United Mitochondrial Disease Foundation and Cookies by Design.  In addition, Capadona-Schmitz directs the agency’s Club 20/20 client-loyalty program, eNewsletter and internship program.
  
  “Christina’s professionalism, knowledge and experience as a public relations and marketing consultant make her a great asset to the agency, and our clients,” said Paul Roetzer, PR 20/20 president.
  
  About Christina Capadona-Schmitz
  Capadona-Schmitz resides in Middleburg Heights, Ohio where she serves as the local news columnist and a youth recreation coach.  She is also active in the Northeast Ohio performing arts community, and holds a bachelor’s degree in communication studies and public relations.
  
  About PR 20/20
  PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

• Lyndsey Walker Appointed Public Relations, Marketing Consultant for PR 20/20

  By Paul | Posted Apr 4, 2008 | 0 Comment(s) | Filed in: Media Room, Press Releases

  • 
  • 
  • 
  • 

  Former business-magazine managing editor brings mainstream media experience to Cleveland-based public relations and marketing firm.
  
  CLEVELAND – April 4, 2008 – Lyndsey Walker has joined PR 20/20 as a consultant, bringing four years of magazine and editing experience to the Cleveland-based public relations and marketing firm.
  
  Walker, a 2003 graduate of Miami University, will play a major role in PR 20/20’s expansion of its Internet marketing services, specifically enhancing the firm’s ability to publish online content for clients, which drives Website traffic, generates leads and increases search-engine rankings.
  
  “Technology and Web 2.0 are redefining our industry, and opening up a world of opportunities for innovative PR and marketing firms to deliver great value to clients,” said Paul Roetzer, PR 20/20 president. “Lyndsey’s skills and experience will enable our clients to communicate more affordably and efficiently than ever before through online channels, specifically through the use of optimized press releases, blogs, white papers, newsletters and online magazines.”
  
  About Lyndsey Walker
  Lyndsey Walker began her publishing career in 2004 with Art Business News, serving as the trade publication’s associate editor focusing on art-related news. From there, she joined Great Lakes Publishing Co. in 2005 as an associate editor for Inside Business magazine, which is tailored to the small-business reader. In 2006, she was promoted to managing editor, where she focused on leading her team through the entire production process. Lyndsey holds a bachelor’s degree in marketing and resides in Lakewood.
  
  About PR 20/20
  PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

Connect with PR 20/20

• Our Team
• Facebook
• Twitter