- PR 20/20

The People and The Moments

By Paul Roetzer | Posted May 22, 2009 | 0 Comment(s) | Filed in: Business
Boston (Sept. 8, 2008) — The PR 20/20 Team following Inbound Marketing Summit 2008.

It’s 5 a.m., Friday, May 22, 2009, and sleep hasn’t been an option for hours, so I write.

The toast from last night’s dinner, delivered by Julius Mason, The PGA of America’s senior director, communications & media relations, runs through my mind:

"Life Is Not Measured by the Number of Breaths We Take, but Instead It Is Measured by the Moments That Take Our Breath Away."

We all have them. Those moments when time slows just enough for us to recognize there is something incredible and unique about the experience.

It may be the place, the people, the circumstances or the significance, but there is something uncommon that leaves an indelible mark on our memories.

That’s what I love most about being an entrepreneur — the people, and the moments.

Westfield Group Country Club (July 14, 2007) — Final night of the Westfield Junior PGA Championship.Old friends celebrate one last time on the veranda.

Creating the Moments

There is no formula, but I’ve found that many of the most significant times in my professional life resulted more from these principles, than any one particular action or decision:
1. Build your business around clients and employees that appreciate and value loyalty, trust and friendship.
2. Pursue opportunities that inspire you.
3. Get out of your comfort zone. Some of the most memorable experiences in my life have happened when I let go of my fears and anxieties.
4. Seek to create, embrace and cherish the moments, and never take for granted the people that make them so memorable.
San Francisco (April 29, 2009) — Paul Roetzer, Tracy DiMarino, Brian Halligan, Jim Wilson and David Meerman Scott at The Fillmore.

RELATED POSTS:

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12 Life Lessons of an Entrepreneur

Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm. He can be found on Twitter @PaulRoetzer
PR 20/20 Adds to PR Firm Staff, Announces Promotions

By Christina Capadona-Schmitz | Posted May 11, 2009 | 1 Comment(s) | Filed in: Media Room, Press Releases
CLEVELAND, OH — May 11, 2009 — PR 20/20, a Cleveland-based inbound marketing and PR firm, has promoted Christina Capadona-Schmitz to assistant vice president and Laurel Miltner to consultant, and hired Tracy DiMarino as an associate consultant.

Since joining the agency as its first employee in March 2006, Capadona-Schmitz has played an integral part in the agency's management and growth. As assistant vice president she assumes a more active role in directing agency operations, client services and professional development. She also will continue to function in her primary role as consultant and account manager for several of the agency’s top finance, insurance and real estate accounts. She is a 2004 graduate of Baldwin-Wallace College who is active in her community.

Miltner joined PR 20/20 as an associate consultant in August 2007, and now manages the agency’s largest international manufacturing client as well as a number of technology clients. She is a 2006 graduate of Baldwin-Wallace College, and is active with the Cleveland Social Media Club and Baldwin Wallace APART (Alumni and Parents Admission Recruitment Team).

DiMarino is a 2009 graduate of Ohio University and is the newest addition to the PR 20/20 team. As an associate consultant, she will be involved in client services, business development and account management activities. She is also a member of the Cleveland Social Media Club.

About PR 20/20

PR 20/20 is a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search engine marketing. PR 20/20 publishes its service and pricing guide, which features set pricing on more than 100 public relations and marketing services, at www.PR2020.com.

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PR 20/20 Visits Ohio University to Present at PRSSA Meeting

By Christina Capadona-Schmitz | Posted May 11, 2009 | 0 Comment(s) | Filed in: Events, Media Room
On April 20, PR 20/20 visited Ohio University to meet with E.W. Scripps School of Journalism students and to speak at the PRSSA meeting.

At the meeting, a panel of PR 20/20 employees including: president Paul Roetzer, assistant vice president and consultant Christina Capadona-Schmitz and associate consultant Tracy DiMarino, discussed the new trends emerging in public relations. They focused specifically on the impact of the Internet and the dawn of the inbound marketing agency.

While on campus, PR 20/20 also had the opportunity to meet individually with emerging PR professionals.
PR 20/20 Explains Twitter on Good Company

By Christina Capadona-Schmitz | Posted May 11, 2009 | 0 Comment(s) | Filed in: Media Coverage, Media Room
On March 30, Paul Roetzer, president and founder of PR 20/20, explained what Twitter is and how to use it effectively on "Good Company," the morning talk show of Cleveland NBC affiliate WKYC TV-3. In the interview, Roetzer gave a basic lesson on how Twitter is commonly used, in addition to its history and application.
Google Yourself: Claim Your Online Brand with Google Profiles

By Christina Capadona-Schmitz | Posted May 11, 2009 | 0 Comment(s) | Filed in: Brand Marketing, Internet Marketing
At PR 20/20, we frequently refer to Long Tail author and Wired Magazine editor Chris Anderson’s quote, "Your brand is what Google says it is, not what you say your brand is."

Now that Google has publicized its personal profiles to the mass market and added profiles to search results at the bottom of U.S. name-query search pages, there’s an easier way to manage what Google says about you, claim your online identity, build your personal brand, and associate yourself with your preferred Websites and social networks.

According to the official Google blog post, “These results offer abbreviated information from user-created Google profiles and a link to the full profiles,” and “added links so it's easy to search for the same name on MySpace, Facebook, Classmates and LinkedIn.”

Sample Profile Search: Christina Capadona Schmitz (no hyphen)

Why set up your Google Profile?

Because the majority of people never search beyond the first page of Google search results, it’s a good idea to claim your Google Profile, which enables name searches associated with you and your business to join the highly favorable top 10 rankings.

Marketing expert David Meerman Scott offers a few more reasons to “Stop what you are doing and get or update your Google Profile Now,” including: job seekers being sought after by potential employers, professional service providers being searched by clients, salespersons being searched by potential customers, and interpersonal communications, such as potential significant others.

For those with more common names, such as John Smith, you can customize your profile to find the correct name when searching. Scott recommends that individuals with unique names, that may be happy with the search results associated with the name, still take the time to create a Google profile and keep it updated regularly. This allows one to claims themselves in Google Profiles and gives another method of access to your information.

A few more reasons to claim your online brand and instances when people may be searching for you:
- You want to volunteer at your community center, coach a youth sports team, etc.
- You have a speaking engagement at a business event
- Someone with your same name is appearing in the news
- Your family or high school is organizing a reunion
Building your Profile

Google offers a How-To online guide to build your profile and utilize the available features.

If you have an account with Google, including Gmail, you already have a profile. You just need to enable it to be searchable.

Users can choose their own profile URL. Please note that once created, the URL can’t be customized again, only reverted to the original, non-customized version.

Here are some of the profile features according to the How-To guide:
- Receive messages. Enable the 'Send a message' feature to allow anyone with a Google Account to email you without revealing your email address.
- Add photos.
- Create a page about you, your work and interests.
- Add your contact information with ability to control who can see it.
- Add links to your other profiles and sites.
- Show your location.
Will Google become the global social Web directory?

With the recent publicity surrounding Google profiles, including Google giving away 250,000 free business cards featuring Google Profile addresses, this could be the prelude to a bigger plan of consolidation of online social networking and directories.

Check out the posts below for further insight:

Google Profiles pave the way for global directory, Facebook killer
Seth H. Weintraub - April 22, 2009 - Computer World Google Ink Blog
“Google is publicizing their Google Profiles for the first time this week. If you do a Google search for your name (and who hasn't), you'll now see your Google profile at the bottom of the search results. This is a big deal...”

Google Wants You to Profile Yourself
Ryan Singel - April 21, 2009 - Wired.com Epicenter
“Google’s information appetite is never-ending , and now the search-and-advertising giant wants your help in building a profile page that will show up anytime anyone searches on your name. Be afraid…”

Google Profiles and Creating a ‘Social Hub’ on the Open Web
Michael Calore - April 20, 2009 - WebMonkey.com monkey_bites
“When Google added the ability for its users to generate a social profile with a vanity URL last week, a bunch of us went into our profiles to enable the new feature…”

It doesn't take too long to set up, so go Google yourself today.