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Keith Moehring

Keith Moehring is the director of labs and a senior consultant at PR 20/20. He joined the agency in July 2006, and is a 2004 graduate of the University of Toledo. Full bio.
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Recent Posts

By losing our biggest family golf championship, I stumbled upon an insanely powerful, free platform that lets you build your own marketing performance tools. 

The platform I'm referring to is the combination of Google Sheets and Google Apps Script. With it, I’ve managed to:

  • Connect sheets to data sources like Google Analytics through APIs.
  • Strategically build large data sets from multiple sources.
  • Marry marketing activities to performance metrics.
  • Build small algorithms to sort through and pull insights out of thousands of data points.
  • Allow multiple Google Sheets to communicate with one another.
  • And much more.

If you’ve got some coding background or are interested in learning to code, I’ve tried to incorporate everything you need to get started building your own marketing tools, including:

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Moz recently released its biannual Search Engine Rankings Correlation Study and Expert Survey. This is consistently an excellent read for anyone hoping to improve their optimization tactics and approach. 

The No. 1 item in Moz’s Ranking Factors summary reads: We continue to see lower correlations between on-page keyword use and rankings. This could likely be because Google is smarter about what pages mean (through related keywords, synonyms, close variants, and entities) without relying on exact keyword phrases. We believe matching user intent is of the utmost importance.

It was this aspect of search that Will Critchlow (@willcritchlow), CEO of Distilled, focused a large part of his INBOUND 2015 session on. The session, “The Future of Search,” described some of the dramatic changes affecting search results, and what we as marketers should be doing now to set our companies and clients up for success. 

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A polished landing page or blog post can mean the difference between conversion and lost opportunity. Fortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor.

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On April 21, Google rolled out its mobile-friendly update. If you listened closely, you heard the online marketer community collectively start to hold its breath.

Reason being, the full impact of the update could be significant (either positive or negative). It will play no favorites, as all websites across all locations and languages are subject to its judgment. 

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I am a huge fan of Pixar. In 1995, Toy Story became the first completely computer-animated, full-length motion picture, and by doing so made it socially acceptable for me to watch cartoons again. For this, I am eternally grateful.

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Remember Magic Eye pictures? One Christmas, my uncle framed one for me and each of my cousins. It was one of the more memorable gifts that year because I was obsessed with seeing the hidden picture. The trick is you cross your eyes, squint and hum the theme song from Gilligan's Island.

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In 1981 Men at Work released, “Who Can It Be Now,” which I will argue is the world’s best ringtone and worst music video.

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Images. From blog posts and web development, to landing pages and calls to action, digital marketers are frequently using images to attract attention, maintain interest, outwit eye patterns and engage viewers.

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We all hate THAT guy. You know, the one that takes a good thing way too far and ruins it for everybody. You might remember him from such overplayed fads as: 

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You and your marketing team have come up with a unique idea for a mobile application that target audiences or customers have been clamoring for. An app that is sure to solve major pain points, simplify the education and buying process, and/or create a new revenue stream.

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