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Kristen Tomins

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Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. But, with a strategic approach, the time spent is well worth it.

Social media is a communication cornerstone for more than one generation. In fact, research shows that there are nearly 3.4 billion Internet users worldwide. Of those, 2.3 billion have social media accounts. 

Still worried your audiences aren’t there? Think again. The likelihood that your audiences are on social media has never been higher. In fact, users 65 years and older made up the fastest-growing age range in 2015, followed by 18-29-year-olds.

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. 

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