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Libby Bradford

Libby Bradford is a junior associate consultant at PR 20/20 who is passionate about storytelling and brand marketing.
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Social media has made a profound impact on the way products and services are purchased and sold. Because of this, industry leaders have begun to focus their efforts on social media to prospect, nurture leads and foster sales opportunities—familiarly known as social selling

The term—coined by researchers at the University of British Columbia—explains how relationship building indirectly affects purchasing behaviors. 

Fortunately for marketers, LinkedIn knows a thing or two about social selling. In 2014, the networking service released Sales Navigator to its 347 million users. Since its launch, the Navigator has provided companies with practical sales solutions. Take it from Microsoft, which improved sales productivity 38%.

Read below to learn how your company can expand its network, streamline sales and create a trustworthy brand.

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