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Mike Kaput

Mike Kaput is a consultant at PR 20/20. He joined the agency in November 2012 with a background in journalism. He’s a 2009 graduate of Denison University, where he majored in political science with a minor in English. Full bio.
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Recent Posts

It’s never been more important for marketers to understand their company’s business fundamentals. This sounds obvious. We should know—and understand—how our companies make money, right?

Apparently it’s time for a wake up call. A full 80% of CEOs don’t trust their marketing teams, according to new research from Kapost

Let that sink in. Our job is to develop credible, profitable connections with customers—and with the people that hire us.

We must do better. Marketers are under more pressure than ever to measure their impact and prove ROI.

To help achieve that goal, I’ve listed below six business fundamentals marketers should measure and how to measure them. This list is a starting point: You may need other or additional metrics depending on your company’s business model and / or available technology.

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There is one tactic that top-of-their-game professionals use to create wealth, seize opportunities and drive success: cross-disciplinary thinking. They expose themselves to ideas outside their field and, as a result, make connections others don’t.

These connections create new business opportunities, creative (or even world-changing) ideas, and massive personal and professional growth.

Steve Jobs was a fan of this strategy. And plenty of top minds in every professional field use it daily to deliver results and lead better.

Marketers can receive the exact same benefits. By exposing themselves to ideas outside of marketing, they can, in turn, achieve better results in their campaigns and careers. This post is designed to start you down the cross-disciplinary path, if you’d like to reap the rewards it offers.

I’ve collected what I believe to be some of the best non-marketing resources to learn something new. I’d love if you offered your own suggestions in this post’s comments.

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If knowledge is power, BuzzSumo is a content marketing cold fusion reactor.

The tool tells you how content performs online and breaks down that performance by multiple metrics across domains, keywords or topics.

This data helps marketers like you better create, optimize and promote content.

Why is BuzzSumo important? Because a lot of marketers are bad at marketing.

Whoa there. Before you blast the comments section, let me explain.

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This article was originally published on the Marketing Agency Insider blog.


Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future.

Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do. 

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“I, for one, welcome our robot overlords.”

Ken Jennings wrote that as he lost the quiz game Jeopardy to Watson, IBM’s super-intelligent computer. Jennings was the show’s most winning contestant, but was bested by the company’s collection of computing power and artificial intelligence.

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You’re a marketer. You need to come up with ideas. Lots of them—whether it’s content topics, creative new ways to generate leads or innovative customer loyalty incentives.

And you’re probably not generating ideas as effectively as you could be.

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Why? Because you ignored the headline. Maybe you ran out of time and wrote the first thing that came to mind. Or, you kicked a few ideas around and picked the best one. 

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This is a guest post by Kristen Matthews, marketing and community manager for GroupHigh in Boulder, Colorado. She loves the collaborative elements of modern marketing so feel free to contact her for anything at and follow her on Twitter @Kristenwords and @GroupHigh!

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Big Ass Fans.

It’s a real company that sells fans. Really large industrial fans. 

There’s not much that’s less interesting than industrial fans. And yet chances are, you’re still reading.


Because what Big Ass Fans sells—and how boring it may be—doesn’t matter. What matters is how they tell their story. What matters is how they grab your attention, and keep it.

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is a social publishing platform created by Twitter co-founders Evan Williams (@ev) and Biz Stone (@biz). It was built to solve a problem: 

There’s too much noise. 

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