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Mike Kaput

Mike Kaput is a consultant at PR 20/20. He joined the agency in November 2012 with a background in journalism. He’s a 2009 graduate of Denison University, where he majored in political science with a minor in English. Full bio.
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Recent Posts

This article was originally published on the Marketing Agency Insider blog.

 

Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future.

Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do. 

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“I, for one, welcome our robot overlords.”

Ken Jennings wrote that as he lost the quiz game Jeopardy to Watson, IBM’s super-intelligent computer. Jennings was the show’s most winning contestant, but was bested by the company’s collection of computing power and artificial intelligence.

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You’re a marketer. You need to come up with ideas. Lots of them—whether it’s content topics, creative new ways to generate leads or innovative customer loyalty incentives.

And you’re probably not generating ideas as effectively as you could be.

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Why? Because you ignored the headline. Maybe you ran out of time and wrote the first thing that came to mind. Or, you kicked a few ideas around and picked the best one. 

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This is a guest post by Kristen Matthews, marketing and community manager for GroupHigh in Boulder, Colorado. She loves the collaborative elements of modern marketing so feel free to contact her for anything at Kristen@grouphigh.com and follow her on Twitter @Kristenwords and @GroupHigh!

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Big Ass Fans.

It’s a real company that sells fans. Really large industrial fans. 

There’s not much that’s less interesting than industrial fans. And yet chances are, you’re still reading.

Why? 

Because what Big Ass Fans sells—and how boring it may be—doesn’t matter. What matters is how they tell their story. What matters is how they grab your attention, and keep it.

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Medium
is a social publishing platform created by Twitter co-founders Evan Williams (@ev) and Biz Stone (@biz). It was built to solve a problem: 

There’s too much noise. 

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Your budget is frozen. You just lost a star content marketer. And yesterday, a new publishing powerhouse appeared on a popular digital channel. Oh, it was your competition.

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We recently caught up Derek Singleton (@B2BMktMentor), marketing analyst at Software Advice, to hear his thoughts about content marketing and how it’s changing the traditional roles of PR and journalism. Derek reports on B2B marketing technologies and trends. His work has appeared in The New York Times, CIO and The Huffington Post.

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The revolution will be orange. And its ringleader will be wearing shoes the color of traffic cones. 

You don’t often get to witness a revolution up close. And when you do, it’s not nearly as fun (or as colorful) as Content Marketing World 2013, the largest global gathering of content marketers held in PR 20/20’s (@pr2020) hometown of Cleveland, Ohio.

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