Snackable content like listicles, quizzes and clickbait are popular in many industries. But some businesses demand a more substantial meal. Complex B2C and B2B sales require content that educates and informs buyers on intricate software, technology, engineering or financial products, processes and concepts.
For this very reason, we’ve discussed how curiosity about different subjects is one major competitive advantage marketers must cultivate. But curiosity isn’t enough when the chips are down. What happens when your sales team demands expert content on a tight timeline in an industry or on a topic you don’t know much about?... More