"High performers differentiate by doing, not planning. Do your homework, put strategies in place, and then start testing and revising." — The Marketing Performance Blueprint
Consider this scenario . . .
A B2B SaaS company with $10M in funding and aggressive growth goals is struggling to meet lead-gen targets. The CMO fears they’re going to fall short of Q4 goals.
The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. But, not enough people are organically finding the content.
What do they do?
Do they need a paid media strategy?
Are there opportunities to amplify the content via earned media with bloggers, journalists and analysts?
Should they hire an agency and double down on number of blogs posts?
Maybe. Maybe. And maybe.... More