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Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, specializing in public relations, content marketing, search marketing and social media. He is also the author of The Marketing Agency Blueprint. Full bio.
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Recent Posts

Business professionals are drowning in data, and we receive more emails, notifications and requests than ever before. With all this noise demanding our attention, how can we focus on what really matters to our business?

For answers, we turned to Phil Simon (@philsimon), friend, keynote speaker and author of Message Not Received (Wiley, 2015). The new book outlines how professionals and organizations can communicate more effectively and increase efficiency through simpler language and new technologies. Read on for insights on why business communication is broken, and how we can fix it. 

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Editor's Note: This post was originally published on LinkedIn.

What’s possible when the art and science of marketing collide?

I’ve been consumed by this question for the better part of 10 years since launching PR 20/20. I believe the marketing industry has reached an inflection point, and everything is about to change.

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An immersive experience in marketing strategy and performance management

The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy.

At a time when marketers face increasing pressure to measure the return on investment (ROI) of their campaigns and connect every dollar spent to bottom-line results, they are largely underprepared and underperforming.

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It's marketing strategy season! 

The proliferation of marketing channels, apps, mobile devices, social networks and content has given consumers more choices and greater control, while increasing complexity for marketers.

We want to help simplify and optimize the marketing planning process for your business.

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Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.

The Marketing Talent Gap 

Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle 

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Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint.

Marketing automation has the ability to expand the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and, most important, enhance the overall customer experience throughout the journey.

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“Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are rewriting what is possible when the art and science of marketing collide.”

[The Marketing Performance Blueprint is now available in print and digital. Visit the book site to learn more.]

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The following is a guest post from Phil Simon (@philsimon), with an excerpt from his new book, The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions. Phil is a frequent keynote speaker and recognized technology expert. He is the award-winning author of six management books and consults organizations on matters related to strategy, data, and technology

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CLEVELAND—Dec. 19, 2013—Key performance indicator (KPI) weaknesses at every stage of the marketing funnel affect the ability of organizations to achieve business goals, according to a study released by PR 20/20. The 2014 Marketing Score Report takes an inside look at how 318 professionals rate their organizations across more than 130 factors.

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According to The 2014 Marketing Score Report, which we released this week, 64% of organizations have aggressive (>20%) or moderately aggressive (15-20%) growth goals for the next 12 months.

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