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Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, specializing in public relations, content marketing, search marketing and social media. He is also the author of The Marketing Agency Blueprint. Full bio.
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Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.

The Marketing Talent Gap 

Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle 

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Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint, and a preview of my proposed SXSW Interactive 2015 session (voting open until Sept. 5, 2014).

Marketing automation has the ability to expand the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and, most important, enhance the overall customer experience throughout the journey.

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“Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are rewriting what is possible when the art and science of marketing collide.”

[The Marketing Performance Blueprint is now available in print and digital. Visit the book site to learn more.]

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The following is a guest post from Phil Simon (@philsimon), with an excerpt from his new book, The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions. Phil is a frequent keynote speaker and recognized technology expert. He is the award-winning author of six management books and consults organizations on matters related to strategy, data, and technology

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CLEVELAND—Dec. 19, 2013—Key performance indicator (KPI) weaknesses at every stage of the marketing funnel affect the ability of organizations to achieve business goals, according to a study released by PR 20/20. The 2014 Marketing Score Report takes an inside look at how 318 professionals rate their organizations across more than 130 factors.

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According to The 2014 Marketing Score Report, which we released this week, 64% of organizations have aggressive (>20%) or moderately aggressive (15-20%) growth goals for the next 12 months.

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Following is an excerpt from Chapter 10 of The Marketing Agency Blueprint. Thanks to our friends and partners at Wiley, you can download the chapter in its entirety.

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The following is a guest post from Jay Baer (@jaybaer), with an excerpt from his new book.  is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of Convince & Convert and host of the Social Pros podcast.

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On Aug. 19, 2013, thousands of marketers will converge on the Hynes Convention Center in Boston for Inbound 2013, HubSpot's annual inbound marketing love fest.

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“The marketers, the publishers, the ad tech companies, the agencies, data management companies—they’re all going for the same type of employee.” John Ebbert, executive editor & publisher, AdExchanger.com (source)

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