The following is a guest post from Bill Widmer (@TheBillWidmer). Widmer is a content marketing expert and freelance writer. He’s also the author of The Proven 7-Step Method to Landing Guest Posts, a free step-by-step guide to help business owners get guest post spots on top sites.
Content marketing isn’t a sprint—it’s a marathon. You can’t expect to release a few good pieces and see immediate results. Even if you do consistently release a piece a month, a piece a week or even a piece a day, results aren’t guaranteed.
Well, that’s the question, isn’t it? Why are you writing? If you’re just putting content out there for the sake of putting it out there, it’s highly unlikely you’ll see a high level of success.
I don’t mean “why” in some ethereal sense of doing a greater good (although I will talk about that), but why in a sense of strategic goals and purpose.