Marketing operations are constantly innovated by new technologies, from automation and gelocation to personalization. But, at the heart of branding is one constant element: content marketing.
Content drives the narrative behind all campaigns, big and small. It’s the pulse of company culture and the beat of service offerings—constantly pumping purpose and inspiration into your team.
It’s critical to bottom-line business health, and it’s a complicated practice. Below I’ve curated a few of PR 20/20’s favorite content marketing resources, tools, charts and graphics to advance your content marketing practice, from idea generation to production.... More