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Sandie Young

Sandie Young started at the agency during the summer of 2012, with experience in magazine journalism and a passion for content marketing. Sandie is a graduate of Ohio University, with a Bachelor of Science from the E.W. Scripps School of Journalism. Full bio.
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Recent Posts

Roughly two million blog posts are written every single day. I’ll just let that sink in

Not to mention the relentless parade of updates on our social feeds. Everywhere we look—Facebook to Twitter to Instagram—we can’t avoid promoted links vying for eyeballs. 

Talk about content fatigue...for both the writer and reader alike. So, what’s the secret sauce to differentiating?

Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. It’s your chance to showcase the heart and soul behind the per-usual ad. If you do that, you’ll likely continue to see an increase in your readership, and eventually, a community of loyal readers. 

In the wise words of Brian Clark“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”

Implemented the right way, a blog can boost website traffic, fuel community engagement, and drive lead generation. It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Below are five factors to consider for a comprehensive approach.

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You’ve heard the saying, ‘Nothing in life comes free.’

Well, good news: it’s not true!

There are thousands of free software solutions out there claiming to make you more productive, more efficient and more impactful. Some are a waste of time (sad but true); others, however, have become a staple in my daily routine. 

The key is finding the tools that work for you. Need a starting point? Below, I’ve listed my top 10. Yes, I could live without then … but I’d rather not.

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Remember when Myspace and Friendster were a novelty? Roughly 12 years ago, no one could have predicted the impact sophisticated social networks would have on international business, communications, activism and culture. 

There are more than 1.23 billion monthly active users on Facebook, 396 million on LinkedIn, 307 million on Twitter, 100 million on Pinterest … and that’s just a shortlist. 

Social media keeps us connected to friends and family across the globe, informed on worldwide events, and has completely disrupted modern consumerism. Social media made the “selfie” possible, and has even given us a window into space

Brands have already realized the significance of a social presence. But, we as marketers, have yet to master social media management.

And, it's understandable considering targeted audiences are segmented across networks, all demanding relevant, personalized messaging, plus real-time responses to complaints and questions. Luckily, there are solutions out there to make our lives a bit easier. 

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Content marketing has drastically altered the consumer-to-brand connection—from in-your-face advertising to a mutually beneficial relationship.

But, as we approach 2016, we’ve hit a crossroads.

According to the newly released CMI 2016 B2B Content Marketing Research Report, 88% of organizations use content marketing. The caveat: only 30% feel effective, down from 38% of marketers who felt effective last year.

More marketers are investing in content, but fewer are satisfied with the results.

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Why do some posts catch on and go viral, while others fall completely flat?

There are already a number of studies and theories out there on writing the perfect blog post.  But—if no one feels inclined to click on your post—your subheads, word count, images and creative hook don't stand a chance.

From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content. Every audience needs a custom content marketing plan, tailored to pain points, interests and needs. Even then, only the most entertaining, useful and intriguing headlines win a click.

So naturally, I decided to do a bit of investigating on the PR 20/20 blog to determine the agency’s perfect formula for headlines. You could dedicate a team of blogging scientists to analyzing heaps of data. But, if you’re looking for something straightforward yet strategic—and most of all, actionable—below are three simple steps to reinvent your approach in less than 30 minutes.

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“Inspiration doesn't respond to meeting requests. You can’t schedule greatness.” – Jay Baer (@jaybaer) 

The grind of everyday life can get to even the most motivated marketers. Sometimes we have to go the extra mile to stay passionate day-in, day-out. It’s just one of the many reasons we are strong believers in the impact of conference season. 

Conferences are key to feeling more connected to the marketing community, staying inspired by your profession and learning from the successes (and challenges) of our peers.

The PR 20/20 team is gearing up to see many of our marketing idols, here in Cleveland and others a bit further from home. Below, I’ve highlighted the full team conference circuit, plus where you can catch a session from our CEO and founder, Paul Roetzer (@paulroetzer).

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3,500 attendees, 225 speakers and more than 550 companies, all in 123 hours … and all in Cleveland, Ohio.

The much-anticipated Content Marketing World (CMWorld) is back, and only two weeks away. 

From September 8 – 11, thousands of marketers worldwide will unite at the Cleveland Convention Center to hear from some of our industry’s greatest voices. Guest speakers include John Cleese (@JohnCleese), Kristina Halvorson (@halvorson), Jay Baer (@jaybaer), Rand Fishkin (@randfish), Marcus Sheridon (@TheSalesLion), Robert Rose (@Robert_Rose) and Paul Roetzer (@paulroetzer), among many others. 

And of course, CMWorld wouldn't be the same without the man in the orange suite, Joe Pulizzi (@JoePulizzi).

If you haven’t registered yet, there’s still time. And, if you’re gearing up for a trip to Cleveland, below we’ve listed 5 things not to miss in Browns’ town, and how to get the most out of CMWorld.

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Marketing operations are constantly innovated by new technologies, from automation and gelocation to personalization. But, at the heart of branding is one constant element: content marketing.

Content drives the narrative behind all campaigns, big and small. It’s the pulse of company culture and the beat of service offerings—constantly pumping purpose and inspiration into your team. 

It’s critical to bottom-line business health, and it’s a complicated practice. Below I’ve curated a few of PR 20/20’s favorite content marketing resources, tools, charts and graphics to advance your content marketing practice, from idea generation to production.  

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My daily mantra as an inbound marketer: stay focused, be passionate. 

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At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships. In his session, “A Culture of Change: How Brands Adopt to an Ever-Changing Consumer,” president of Twist Image, Mitch Joel  (@mitchjoel), pointed out two trends that are changing the rules of modern marketing.

  1. Today’s consumer doesn't need to own. Why own when you can share, and increase cost efficiencies at the same time?  Two prime examples: the increasing popularity of shared music, like Spotify, shared spaces, like Airbnb, and shared transportation, like Lyft.

    According to
    Fast Company, “Airbnb has become one of Silicon Valley's most imitated successes. There are Airbnb-inspired companies for sharing cars, parking spaces, laboratories, and grown-up toys like boats and motorcycles.” 
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