We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017.
This and every year, we search for ways to break through the clutter to ensure our content reaches the right audience at the right time. But with the number of bloggers projected to hit more than 31 million by 2020 in the U.S., it’s our duty to seek out and test the hottest trends to make our content stand apart from the rest.
According to a 2016 study by Content Marketing Institute, B2C marketers ranked the following as top content priorities:
- 73% indicate that they want to create more engaging content.
- 55% want to create more visual content.
- 44% say that better repurposing content is a must.
Luckily, there’s a surefire strategy that satisfies the needs listed above: visual content marketing. Let’s face the facts that our audience craves visuals: The brain processes visuals 60,000 times faster than text, and we read only 28% of written content.
Are you still contemplating how you’ll incorporate visual content marketing into your 2017 strategy? Check out the list below for three ways to rely on visuals this year to drive results.... More