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Tracy Lewis

Tracy Lewis is a senior consultant at PR 20/20 and the community manager for Marketing Agency Insider. She joined the agency in March 2009 after graduating from Ohio University. Full bio.
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Recent Posts

Boards control the purse strings and power in many organizations, and achieving their support is often paramount to your success as a CMO. However, for many, board meetings are an elusive ordeal, in which you’re not quite sure what to present or how your marketing program is being evaluated.

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Marketing talent, technology and strategy gaps are very real, and they are impacting your business’ performance. But with obstacles come opportunities. Smart marketers who are able to adapt and overcome the challenges in their paths can exceed ROI expectations and outperform their competition.

Paul Roetzer’s newest book, The Marketing Performance Blueprint, draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. The infographic below highlights some of our favorite findings.

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October 2013 data from Wanted Analytics found that digital advertising and marketing jobs grew at a 19% year-over-year increase from 2012 to 2013.

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We’re all publishers. Blogs and social networks have made it easier than ever for companies and individuals to be heard. Yet, with this opportunity comes great responsibility.

Everything we publish must withstand both legal and ethical standards, or we risk diminishing our brands and even our pocketbooks.

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How to Hire Inbound Marketers

Posted by Tracy Lewis on October 2, 2013

At age eight, I found my first four-leaf clover. My best friend and I were so excited that we mounted it on a small piece of cardboard—sure it was to be our newest lucky charm.

Not wanting to share, we then spent the next week scouring our backyards in search of a twin. We crawled on our knees, plucking the little weeds up one by one, analyzing them, and then tossing them aside.

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Will Feedburner, the free RSS management system that many of us have come to rely on, be discontinued? This has been a topic of discussion over the past few months, in response to several notable actions taken by Google:

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We’ve found as an agency that the most successful marketing programs are those built on strong client-agency partnerships—those in which there is a foundation of trust, respect and mutual goals. These are often the relationships in which the client looks to the agency as an extension of their marketing team, not just another vendor.

But, creating these long-term, mutually beneficial relationships doesn’t happen overnight. It requires a firm commitment to three core areas:

1.) Quality, Integrated Services

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Two years ago (August 2010), we published a Social Media Monitoring Tools Comparison Guide, which included a free downloadable spreadsheet that compared 8 popular solutions side-by-side, based on 21 decision-impacting factors.

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On July 21, 2012, I married my best friend. And, while life on the home front has been pure newlywed bliss, marriage comes with its own set of hurdles in the online world. Take, for example, this conversation I had with the hubby prior to the nuptials:

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The inbound marketing rules have changed. Simply attracting leads naturally through content, social networks and search engines is no longer enough—especially for organizations with long or complex buying cycles (often the case in B2B). 

Today’s B2B marketers need to also keep leads interested and engaged throughout the buying cycle, establish trust and preference, and then retain the relationship post-sale.

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