Build Your Brand with Content Curation
In a previous blog post, we provided an introduction to content curation – the act of continually finding, grouping, organizing and sharing the best and most relevant content on a specific issue online – and its role in marketing and the future of journalism.
IABC Guest Article on Content Curation
Yesterday, the International Association of Business Communicators (IABC) released the May 2011 issue of its enewsletter, CW Bulletin. The theme of the issue is content curation.
I am proud to have contributed an article on how businesses can use content curation to build their brands and establish authority in an era when anyone can be a publisher. Topics covered include:
- Using content curation to become the go-to hub of information for your industry.
- The difference between aggregation and curation.
- Distribution channels for content curation.
- How content curation fits into a larger content marketing strategy.
Visit the IABC website for the full article, and let us know your thoughts.
Additional feature articles in the issue include:
- Coming Soon to a Job Description Near You: Content Curation by Donna Papacosta
- The Era of the Content Curator by Shel Holtz
- How to Optimize Content Curation for Social Media by Stephanie Schwab
- Content Curation and Your Brand by Pete Codella
Thank you to the IABC team for including PR 20/20 in the May issue of CW Bulletin!
Christy Barksdale is content services manager and consultant for PR 20/20, a Cleveland-based inbound marketing agency and PR firm. She can be found on Twitter at @ChristyHaj.
Comments
Leave a Comment