• Roetzer to Provide Super Bowl Coverage ... For Cleveland Advertisers

    By Tracy DiMarino | Posted Feb 3, 2012 | 0 Comment(s) | Filed in: Events, Media Room

    CLEVELAND ­— Feb. 3, 2012 ­— PR 20/20 founder and CEO, Paul Roetzer (@paulroetzer) will participate on the Cleveland American Marketing Association (AMA) panel, “2012 Super Bowl Commercials Viewing Party Advertising Play by Play” on Feb. 6, 2012.

    Combining Roetzer’s loves of football and marketing, the panel will discuss marketing and branding efforts of Super Bowl advertisers. Roetzer will be joined on this “special team” of industry pros by Chris Schmitt (@ChrisSchmittEsq), director of marketing at American Roll Farm, Lisa Zone (@lzone), senior vice president at Dix & Eaton, and Mark Szczepanik (@szczepanik), associate creative director at Adcom Communications. 

    • Event: AMA Super Bowl Panel and Luncheon
    • Date: Feb. 6, 2012
    • Time: 11:30 a.m.
    • Location: COSE, 1240 Huron Rd. E, Cleveland
    • Tickets: Register on the event site.

  • Roetzer to Cover Content at 2011 Midwest Social Media Summit

    By Tracy DiMarino | Posted Nov 7, 2011 | 0 Comment(s) | Filed in: Events, Media Room

    CLEVELAND — Nov. 7, 2011 — PR 20/20 founder and CEO, Paul Roetzer (@paulroetzer), will present “Give Your Customers the Content They Crave” at the SmartBusiness Midwest Social Media Summit on Nov. 17, 2011 in Cleveland.

    Moderated by Brooke Bates (@batesbn), senior editor at SmartBusiness, Roetzer’s session will discuss the intersection of content and community, and provide actionable tips for developing targeted content that resonates with buyers.

    This one-day conference offers insight from some of the region's top business leaders on practical social media applications that grow bottom-line revenue.

  • Roetzer to Moderate Content Marketing World Panel

    By Tracy DiMarino | Posted Aug 29, 2011 | 0 Comment(s) | Filed in: Events, Media Room

    Content Marketing World 2011CLEVELAND — Aug. 29, 2011 — PR 20/20 founder and chief executive officer, Paul Roetzer (@paulroetzer), will moderate the “Creating Fans with Social Content Strategies” panel at Content Marketing World on Sept. 7, 2011 in Cleveland.

    The panel will discuss social media and content strategies employed by Cleveland sports teams to attract and engage fans. It consists of Curtis Danburg, senior director of communications, Cleveland Indians; Tad Carper, senior vice president of communications, Cleveland Cavaliers; and Brett Reynolds, vice president of marketing, Cleveland Browns.

    Event: Content Marketing World
    Date: Sept. 6-8, 2011
    Session Details: 4:30 p.m. on Sept. 7
    Location: Renaissance Cleveland Downtown
    Tickets: Register on the Content Marketing World event site. Save $100 by using the promotional code "PR2020."

    Roetzer has a strong background in sports marketing, including work with the 2009 Senior PGA Championship. He also serves on the Northern Ohio PGA’s board of directors and is a die-hard Cleveland sports fan.

  • Roetzer to Speak at YouToo Social Media Conference in Kent, Ohio

    By Laurel Miltner | Posted Apr 13, 2011 | 0 Comment(s) | Filed in: Events, Media Room

    CLEVELAND — April 13, 2011 — PR 20/20 founder and president, Paul Roetzer, will present “Content Marketing for PR Pros” at the sold-out YouToo Social Media Conference on April 15, 2011 at Kent State University in Kent, Ohio.

    Roetzer will join industry experts — including Amber Naslund, author of The Now Revolution and vice president of social strategy at Radian6, and Geoff Livingston, author of Now Is Gone and co-founder of Zoetica — to share social media tactics and strategies for today’s public relations professionals.

    Event: YouToo Social Media Conference
    Date: April 15, 2011
    Time: 8:00 a.m. – 3:00 p.m. (“Content Marketing for PR Pros” from 10:00-11:15 a.m.)
    Location: Franklin Hall at Kent State University

    Roetzer’s presentation will educate conference attendees — largely public relations professionals and students — about how content-driven PR can help achieve the following objectives:

    • Boost search engine rankings and drive website traffic.
    • Position organizations and executives as innovators and thought leaders.
    • Generate leads and build loyalty.

    “Relationships and communications remain the foundation of the PR industry, but they now are being fostered through social networks, websites and self-published content,” said Roetzer. “To grow smarter and faster than the competition, organizations must continually publish highly relevant, multi-media content — such as blogs, podcasts, videos, optimized press releases, eBooks and webinars — and use these tools to facilitate media outreach, establish thought leadership and drive industry discussions.”

    Read more about content marketing for PR on the PR 20/20 blog. For real-time updates from the YouToo Social Media Conference, follow @paulroetzer on Twitter.

    About PR 20/20

    PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.

  • Capadona Schmitz to Present at Leadership Conference

    By Laurel Miltner | Posted Mar 31, 2011 | 0 Comment(s) | Filed in: Events, Media Room

    CLEVELAND – March 31, 2011 – PR 20/20 vice president Christina Capadona Schmitz will present “It’s All Personal: Positioning Yourself for Success in an Online Professional World,” at the Baldwin-Wallace College Distinguished Leaders Conference, Sunday, April 3, at the Hilton Garden Inn, downtown Cleveland.

    Capadona Schmitz, a 2004 Baldwin-Wallace College graduate, will address senior and juniors students who are recognized as emerging leaders, and are preparing for life after graduation. The presentation will cover managing online reputations, from first impressions to positioning for long-term success. It will also cover the tools and channels that can build strong personal brands and networking connections, including: blogging, LinkedIn, Facebook and Twitter.

    Capadona Schmitz joined PR 20/20 in 2006 as its first employee and oversees the day-to-day operations of the agency. She also manages the hiring and training of young professionals, which will provide valuable perspective for attendees.

    About PR 20/20

    PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.

  • Roetzer to Speak at PRSA Western District Conference

    By Tracy DiMarino | Posted Mar 4, 2010 | 0 Comment(s) | Filed in: Events, Media Room, Press Releases

    PRSA Western District ConferenceCLEVELAND — March 4, 2010 — PR 20/20 president Paul Roetzer will speak at the PRSA Western District Conference on April 29, 2010 at the Riviera Resort & Spa in Palm Springs, CA.

    The presentation, “Content Marketing for Public Relations Professionals” will cover how content-driven PR campaigns can help: boost search engine rankings and drive Website traffic, position organizations as innovators and thought-leaders, and generate leads and build loyalty.  

    “The field of public relations is evolving, as relationships and communications are increasingly being fostered through social networks, Websites and self-published content,” Roetzer said. “In order to grow smarter and faster than the competition, organizations must create comprehensive marketing strategies that blend public relations with content marketing, social media and search marketing activities.”

    Event: PRSA Western District Conference
    Date: April 28-30, 2010
    Time: Program starts April 28 at 12:30 p.m. and concludes April 30 at 11:30 a.m.
    Location: Riviera Resort and Spa in Palm Springs, CA
    Cost: Early Registration Admission (Must register by March 18): $185 PRSA Member,
    $225 Non-Member; Regular Conference Admission (After March 18, 2010): $225 PRSA Member, $255 Non-Member

    Registration for this event is available at the PRSA Western District Conference Website.

    The Public Relations Society of America (PRSA) offers professional development opportunities to more than 21,000 public relations and communications professionals across the United States.

    About PR 20/20

    PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.

  • PR 20/20 Visits Ohio University to Present at PRSSA Meeting

    By Christina Capadona-Schmitz | Posted May 11, 2009 | 0 Comment(s) | Filed in: Events, Media Room

    On April 20, PR 20/20 visited Ohio University to meet with E.W. Scripps School of Journalism students and to speak at the PRSSA meeting.

    At the meeting, a panel of PR 20/20 employees including: president Paul Roetzer, assistant vice president and consultant Christina Capadona-Schmitz and associate consultant Tracy DiMarino, discussed the new trends emerging in public relations. They focused specifically on the impact of the Internet and the dawn of the inbound marketing agency.

    While on campus, PR 20/20 also had the opportunity to meet individually with emerging PR professionals.

    Ohio University PRSSA

     

  • COSE Small Business Conference Presentation Oct. 23

    By Christina | Posted Oct 22, 2008 | 0 Comment(s) | Filed in: Media Room, Events

    Paul Roetzer, president and founder of Cleveland-based PR 20/20, will present "An Introduction to Public Relations & Marketing in Web 2.0," 1-2:15 p.m., Thursday, Oct. 23, at the 2008 COSE Small Business Conference.  Check out the full release or visit the 2008 Cose Small Business Conference Website for more information.

     

  • Roetzer to Join Entrepreneur Panel Oct. 22

    By Christina | Posted Oct 21, 2008 | 0 Comment(s) | Filed in: Events, Media Room

    PR 20/20 president Paul Roetzer will join a panel of Cleveland-area entrepreneurs and business experts, to lead a discussion on the realities of owning and running a business.  Presented by the Cleveland Professional 20/30 Club, the panel discussion will take place Wednesday, Oct. 22, 6-8 p.m., at MAGNET headquarters, 1768 East 25th St, Cleveland, Ohio, 44114.

    The entrepreneurship panel includes:

    Event: The Cleveland Professional 20/30 Club Entrepreneurship Panel Discussion
    Date: Wednesday, October 22, 2008
    Time: Networking begins at 5:30 p.m.; panel discussion from 6-8 p.m.
    Location: MAGNET Headquarters, 1768 East 25th Street, Cleveland, Ohio 44114
    Cost: $5 for 20/30 members; $10 for non-members.  Food and cashbar will be provided.

    Visit the Cleveland 20/30 event page for full details.

  • PR 20/20's Paul Roetzer to Speak at Inbound Marketing Summit 2008

    By Paul | Posted Aug 21, 2008 | 0 Comment(s) | Filed in: Events, Media Room, Press Releases

    President of Cleveland-based marketing and PR firm to offer blogging best practices for businesses of all sizes.

    CLEVELAND — Aug. 21, 2008 — Paul Roetzer, president and founder of Cleveland-based PR 20/20, a marketing and PR firm, will be a guest speaker at the 2008 Inbound Marketing Summit, held Sept. 8, 2008 at the Boston Marriott Cambridge Hotel in Kendall Square.

    Roetzer’s presentation, “Blogging for Business: Improve your Search Engine Rank & Engage with your Customers,” will offer attendees an inside look into the blogosphere and discuss best practices for businesses of all sizes.

    Seminar Description

    The Blogging for Business seminar is designed for organizations looking to grow smarter and faster than their competitors, connect with audiences online, boost search engine rankings and establish thought leadership. In this session, attendees will get an inside look at the blogosphere, including corporate blogging trends and statistics, learn how to establish or strengthen their blogging strategy, and discuss best practices for businesses of all sizes. Attendees will walk away with a wealth of resources and tips for how to start and optimize a business blog for the greatest business results.

    About the Inbound Marketing Summit

    The Inbound Marketing Summit marketing conference is designed for professionals and company executives looking to maximize their online exposure, build a strong online brand, drive qualified Website traffic and generate more leads.

    Summit topics include:

    • Search Engine Optimization
    • Blogging for Business
    • Marketing through Social Media
    • Viral Marketing
    • Using Landing Pages to Convert Website Visitors
    • Press Release Optimization
    • Marketing Analytics
    • Closed Loop Marketing

    Summit Registration

    • Summit Registration is $695.
    • Summit registration includes entry to full day of conference keynotes and sessions, as well as the evening networking reception.
    • Deadline for registration is Sept. 2, 2008.

    Summit Keynotes

    • Online thought leadership and viral marketing strategist David Meerman Scott will deliver a keynote address on “The New Rules of Marketing & PR.”
    • Best-selling author and blogger Seth Godin will deliver a keynote address on the changing landscape of marketing and how to implement “new” marketing ideas that will transform your business.

    About PR 20/20

    PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

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