Media Room

Roetzer to Speak at PRSA Western District Conference

By Tracy DiMarino | Posted Mar 4, 2010 | 0 Comment(s) | Filed in: Events, Media Room, Press Releases
CLEVELAND — March 4, 2010 — PR 20/20 president Paul Roetzer will speak at the PRSA Western District Conference on April 29, 2010 at the Riviera Resort & Spa in Palm Springs, CA.

The presentation, “Content Marketing for Public Relations Professionals” will cover how content-driven PR campaigns can help: boost search engine rankings and drive Website traffic, position organizations as innovators and thought-leaders, and generate leads and build loyalty.

“The field of public relations is evolving, as relationships and communications are increasingly being fostered through social networks, Websites and self-published content,” Roetzer said. “In order to grow smarter and faster than the competition, organizations must create comprehensive marketing strategies that blend public relations with content marketing, social media and search marketing activities.”

Event: PRSA Western District Conference
Date: April 28-30, 2010
Time: Program starts April 28 at 12:30 p.m. and concludes April 30 at 11:30 a.m.
Location: Riviera Resort and Spa in Palm Springs, CA
Cost: Early Registration Admission (Must register by March 18): $185 PRSA Member,
$225 Non-Member; Regular Conference Admission (After March 18, 2010): $225 PRSA Member, $255 Non-Member

Registration for this event is available at the PRSA Western District Conference Website.

The Public Relations Society of America (PRSA) offers professional development opportunities to more than 21,000 public relations and communications professionals across the United States.

About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.
PR 20/20 Visits Ohio University to Present at PRSSA Meeting

By Christina Capadona-Schmitz | Posted May 11, 2009 | 0 Comment(s) | Filed in: Events, Media Room
On April 20, PR 20/20 visited Ohio University to meet with E.W. Scripps School of Journalism students and to speak at the PRSSA meeting.

At the meeting, a panel of PR 20/20 employees including: president Paul Roetzer, assistant vice president and consultant Christina Capadona-Schmitz and associate consultant Tracy DiMarino, discussed the new trends emerging in public relations. They focused specifically on the impact of the Internet and the dawn of the inbound marketing agency.

While on campus, PR 20/20 also had the opportunity to meet individually with emerging PR professionals.
COSE Small Business Conference Presentation Oct. 23

By Christina | Posted Oct 22, 2008 | 0 Comment(s) | Filed in: Media Room, Events
Paul Roetzer, president and founder of Cleveland-based PR 20/20, will present "An Introduction to Public Relations & Marketing in Web 2.0," 1-2:15 p.m., Thursday, Oct. 23, at the 2008 COSE Small Business Conference. Check out the full release or visit the 2008 Cose Small Business Conference Website for more information.
Roetzer to Join Entrepreneur Panel Oct. 22

By Christina | Posted Oct 21, 2008 | 0 Comment(s) | Filed in: Events, Media Room
PR 20/20 president Paul Roetzer will join a panel of Cleveland-area entrepreneurs and business experts, to lead a discussion on the realities of owning and running a business. Presented by the Cleveland Professional 20/30 Club, the panel discussion will take place Wednesday, Oct. 22, 6-8 p.m., at MAGNET headquarters, 1768 East 25th St, Cleveland, Ohio, 44114.

The entrepreneurship panel includes:
- Moderator Dar Caldwell – founding partner of Zolio
- Andy Halko – CEO Insivia
- Eric Clemens – President Acroment Technologies
- Paul Roetzer – President/Founder PR 20/20
- Erin Reed – Marketing Manager JumpStart Inc.
- Tanya Weiker – Founder/Co-Owner Spherica LLC
Event: The Cleveland Professional 20/30 Club Entrepreneurship Panel Discussion
Date: Wednesday, October 22, 2008
Time: Networking begins at 5:30 p.m.; panel discussion from 6-8 p.m.
Location: MAGNET Headquarters, 1768 East 25th Street, Cleveland, Ohio 44114
Cost: $5 for 20/30 members; $10 for non-members. Food and cashbar will be provided.

Visit the Cleveland 20/30 event page for full details.
PR 20/20's Paul Roetzer to Speak at Inbound Marketing Summit 2008

By Paul | Posted Aug 21, 2008 | 0 Comment(s) | Filed in: Events, Media Room, Press Releases
President of Cleveland-based marketing and PR firm to offer blogging best practices for businesses of all sizes.

CLEVELAND — Aug. 21, 2008 — Paul Roetzer, president and founder of Cleveland-based PR 20/20, a marketing and PR firm, will be a guest speaker at the 2008 Inbound Marketing Summit, held Sept. 8, 2008 at the Boston Marriott Cambridge Hotel in Kendall Square.

Roetzer’s presentation, “Blogging for Business: Improve your Search Engine Rank & Engage with your Customers,” will offer attendees an inside look into the blogosphere and discuss best practices for businesses of all sizes.

Seminar Description

The Blogging for Business seminar is designed for organizations looking to grow smarter and faster than their competitors, connect with audiences online, boost search engine rankings and establish thought leadership. In this session, attendees will get an inside look at the blogosphere, including corporate blogging trends and statistics, learn how to establish or strengthen their blogging strategy, and discuss best practices for businesses of all sizes. Attendees will walk away with a wealth of resources and tips for how to start and optimize a business blog for the greatest business results.

About the Inbound Marketing Summit

The Inbound Marketing Summit marketing conference is designed for professionals and company executives looking to maximize their online exposure, build a strong online brand, drive qualified Website traffic and generate more leads.

Summit topics include:
- Search Engine Optimization
- Blogging for Business
- Marketing through Social Media
- Viral Marketing
- Using Landing Pages to Convert Website Visitors
- Press Release Optimization
- Marketing Analytics
- Closed Loop Marketing
Summit Registration
- Summit Registration is $695.
- Summit registration includes entry to full day of conference keynotes and sessions, as well as the evening networking reception.
- Deadline for registration is Sept. 2, 2008.
Summit Keynotes
- Online thought leadership and viral marketing strategist David Meerman Scott will deliver a keynote address on “The New Rules of Marketing & PR.”
- Best-selling author and blogger Seth Godin will deliver a keynote address on the changing landscape of marketing and how to implement “new” marketing ideas that will transform your business.
About PR 20/20

PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

Relevant Links
PR 20/20's Paul Roetzer to Speak at 2008 COSE Small Business Conference

By Paul | Posted Aug 15, 2008 | 0 Comment(s) | Filed in: Events, Media Room, Press Releases
President of Cleveland-based marketing and PR firm to offer an introduction to public relations and marketing in Web 2.0.

CLEVELAND — Aug. 15, 2008 — Paul Roetzer, president and founder of Cleveland-based PR 20/20, a marketing and PR firm, will be a guest speaker at the 2008 COSE Small Business Conference, Oct. 22-23 at the International Exposition Center. Roetzer’s presentation, “An Introduction to Public Relations & Marketing in Web 2.0,” will introduce the concepts of Web 2.0 in simple and applicable ways for businesses.

“Web 2.0 has leveled the playing field for many organizations,” says Roetzer, PR 20/20 president. “Companies of all sizes are now realizing that a clear Internet marketing strategy is essential to compete in this new online world of mass collaboration and consumer-generated content.”

The presentation will discuss topics such as:
- Corporate blogging
- Forums (monitoring and participation)
- Search Engine Optimization (SEO)
- Social Media
- Social bookmarking (e.g. StumbleUpon, Digg, Del.icio.us)
- Social networking (e.g. LinkedIn, MySpace, Facebook)
About COSE Small Business Conference

The COSE Small Business Conference is a two-day, interactive event that connects attendees with 1,300 small-business owners and entrepreneurs from Northeast Ohio, and offers education, national keynote speakers, exhibitors, resources and networking. The conference, taking place Oct. 22 and 23 at Cleveland’s International Exposition Center, will encourage participants to learn, experience and take action to better their business.

Conference Registration
- For COSE and Investor-Level members, first organization participant is free, with each additional $75.
- For non-COSE members, first organization participant is $499, with each additional $75.
- Registration includes admittance to workshops, exhibit hall, the reception, two continental breakfasts and two box lunches.
Conference Keynotes
- Mrs. Fields Cookies founder Debbi Fields will deliver a keynote address on her knowledge gained in a role that expanded from managing one shop to 600-plus stores.
- Restaurateur and Food Network Iron Chef Michael Symon will deliver a keynote address on how he parlayed his passion for food into small-business success.
- Starbucks and Whole Foods marketing mastermind John Moore will deliver a keynote address on his marketing savvy and branding knowledge.
About PR 20/20

PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

Relevant Links