Media Room

PR 20/20 Introduces Inbound Marketing Service Packages

By Laurel Miltner | Posted Jul 28, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
Marketing campaigns integrate brand, web, search, social, content and PR services.

CLEVELAND — July 28, 2010 — PR 20/20, an inbound marketing agency and PR firm, has launched three standard edition service packages — Starter ($2,999 per month), Pro ($4,999 per month) and Enterprise ($9,999 per month) — that bundle its inbound marketing services into integrated and flexible campaigns.

The packages offer a simplified approach to brand marketing, website development, search engine marketing, social media marketing, content marketing and public relations.

By unifying these traditionally separate marketing disciplines through a single hybrid agency, organizations can ensure brand consistency, while achieving more efficient project management, streamlined budgeting and a greater return on investment.

“Our focus is on planning and running dynamic campaigns that generate leads and build loyalty,” said Paul Roetzer, PR 20/20 founder and president. “The service packages concentrate on content publishing and community building as a means to create value for target audiences, build brands and differentiate businesses.”

Base edition pricing includes a customized Inbound Marketing GamePlan, dedicated account team, service hour blocks, blog copywriting, premium online content development and campaign management.

Add-on service hours and content, such as eBooks, case studies, articles, press releases, original reports and videos, can be purchased at any time to enhance campaigns. Custom editions also are available to fit organizations’ needs, goals and budgets.

Visit www.PR2020.com to compare plans and pricing.

Related PR 20/20 Blog Posts
About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit http://www.PR2020.com.
PR 20/20 Introduces Premium Content Services for HubSpot Marketplace

By Christina Capadona-Schmitz | Posted Jun 21, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
PR firm also offers blog post writing and website copywriting

CLEVELAND — June 21, 2010 — PR 20/20, a HubSpot Partner agency, has introduced premium content services to the HubSpot Service Marketplace. Services start at $399 per project and include: optimized press releases, enewsletters, case studies, articles, ebooks, white papers, original reports and webinars.

PR 20/20 also will be offering website copywriting and blog writing services in the Marketplace. Website copywriting with on-page optimization starts at $199 per page, while blog copywriting is available in packs of four ($799), eight ($1,399) and 12 ($1,799).

“We’ve seen growing demand from HubSpot customers for online content services, and have been working to bring simple and affordable solutions to market,” said Paul Roetzer, PR 20/20 president. “By partnering with HubSpot, organizations of all sizes will now have access to professional content services that enhance brand positioning, drive website traffic, boost engine rankings, generate leads and build customer loyalty.”

All services are available through the HubSpot Service Marketplace, and direct via www.PR2020.com.

Related Blog Posts
About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.
Roetzer to Present in Three Cities on Online Marketing Summit 2010 Tour

By Christy Barksdale | Posted Jun 3, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
CLEVELAND – June 3, 2010 – Paul Roetzer, president and founder of PR 20/20, will be presenting at three stops on the Online Marketing Summit (OMS) 23-city tour. OMS is a conference dedicated to online marketing education.

Roetzer will speak June 7 in Cleveland, home of PR 20/20’s headquarters, June 28 in Milwaukee and June 30 in Chicago.

The presentation, “How to Build Your Inbound Marketing GamePlan,” will cover how businesses can generate leads and build loyalty through powerful websites, social media participation and publishing great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.

Online Marketing Summit, Cleveland, OH
Date: June 7, 2010
Time: Optional Social Media & Content Marketing Workshop and Breakfast at 7:00 a.m.; regular program begins at 8:45 a.m. and concludes at 6:30 p.m.
Location: DoubleTree Hotel Cleveland

Online Marketing Summit, Milwaukee, WI
Date: June 28, 2010
Time: Optional Social Media & Content Marketing Workshop and Breakfast at 7:00 a.m.; regular program begins at 9:05 a.m. with final presentation at 4:10 p.m.
Location: The Pfister Hotel

Online Marketing Summit, Chicago, IL
Date: June 30, 2010
Time: Optional Social Media & Content Marketing Workshop and Breakfast at 7:00 a.m.; regular program begins at 9:05 a.m. with final presentation at 4:10 p.m.
Location: Mart Plaza

Registration for all OMS events is available through the OMS website.

About PR 20/20
PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.
PR 20/20 Founder Appointed to Northern Ohio PGA Board of Directors

By Admin | Posted May 12, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
Roetzer joins newly formed Community Relations Committee

CLEVELAND — May 12, 2010 — Paul Roetzer, founder and president of PR 20/20, has been appointed to a two-year term as an independent member of the Northern Ohio PGA’s Board of Directors. Roetzer, the first non-PGA member in the Board’s history, serves on the Community Relations Committee with PGA professionals Jimmy Hanlin and Joe Flogge.

The Community Relations Committee, created by new Board president, Chad Seymour, is designed to better connect the Section’s sponsors and more than 370 professionals with area amateurs, and help grow the game. The Committee’s initial focus is to establish a social media strategy for the Section, including a blog that will feature tips and insight for amateurs from area PGA professionals.

Roetzer and PR 20/20 have worked closely with Section executive director Dominic Antenucci and his staff since 2005 on sponsorship programs, as well as public relations and marketing support for the Minute Men Ohio Open Championship, Michelob Ultra/Bridgestone Golf Ohio Senior Open, Ohio Cup, junior golf series and The PGA’s Play Golf America initiative.

In addition, PR 20/20 has partnered with The PGA of America on major events in the Northern Ohio PGA Section, including the Westfield Junior PGA Championship — hosted and sponsored by Westfield Insurance from 2001 to 2007 — and the 2009 Senior PGA Championship at Canterbury Golf Club.

About the Northern Ohio PGA

The NOPGA Board of Directors is dedicated to serving The PGA of America’s mission in Northern Ohio. Since 1916, this mission has been twofold: to establish and elevate the standards of the golf profession, and to grow interest and participation in the game of golf. For more information, visit www.NorthernOhio.PGA.com.

About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.

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PR 20/20 Pros Team up for Social Media Presentation April 23

By Christina Capadona-Schmitz | Posted Apr 22, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
PR 20/20 assistant vice president Christina Capadona-Schmitz, along with consultant and blog manager Laurel Miltner, will present “Demystifying Social Media," an introduction to using social networks for business, to the Painesville Area Chamber of Commerce, on April 23, 2010.

The presentation will share statistics and trends in online communications, and connect members with the tools and resources to begin integrating social media into their professional lives.

Event: “Demystifying Social Media” presentation for the Painesville Area Chamber of Commerce
Date: Friday, April 23, 2010 (Chamber's April meeting)
Time: 11:30 a.m – 1 p.m.
Location: California Imports Meeting Room, 1697 Mentor Ave. Painesville, Ohio
Website: www.painesvilleohchamber.org
Roetzer to Speak at PRSA Western District Conference

By Tracy DiMarino | Posted Mar 4, 2010 | 0 Comment(s) | Filed in: Events, Media Room, Press Releases
CLEVELAND — March 4, 2010 — PR 20/20 president Paul Roetzer will speak at the PRSA Western District Conference on April 29, 2010 at the Riviera Resort & Spa in Palm Springs, CA.

The presentation, “Content Marketing for Public Relations Professionals” will cover how content-driven PR campaigns can help: boost search engine rankings and drive Website traffic, position organizations as innovators and thought-leaders, and generate leads and build loyalty.

“The field of public relations is evolving, as relationships and communications are increasingly being fostered through social networks, Websites and self-published content,” Roetzer said. “In order to grow smarter and faster than the competition, organizations must create comprehensive marketing strategies that blend public relations with content marketing, social media and search marketing activities.”

Event: PRSA Western District Conference
Date: April 28-30, 2010
Time: Program starts April 28 at 12:30 p.m. and concludes April 30 at 11:30 a.m.
Location: Riviera Resort and Spa in Palm Springs, CA
Cost: Early Registration Admission (Must register by March 18): $185 PRSA Member,
$225 Non-Member; Regular Conference Admission (After March 18, 2010): $225 PRSA Member, $255 Non-Member

Registration for this event is available at the PRSA Western District Conference Website.

The Public Relations Society of America (PRSA) offers professional development opportunities to more than 21,000 public relations and communications professionals across the United States.

About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.
Roetzer to Join AMA Cleveland Panel: Social Media at Work

By Christina Capadona-Schmitz | Posted Jan 12, 2010 | 0 Comment(s) | Filed in: Media Room
PR 20/20 president Paul Roetzer will join a panel at the Cleveland Chapter of the American Marketing Association (AMA) event, Jan. 13, 2010, at the Doubletree Hotel Cleveland Downtown. The panel discussion, “Social Media at Work: Success Stories from Everyday Users,” will cover each professional’s experience using social media on a daily basis, and how it works for their company’s marketing activities.

In addition to Roetzer (@paulroetzer), the panel will feature Samantha Fryberger (@flee2thecleve), director of communications at Positively Cleveland, and Katie Herbst (@katieherbst), senior marketing communications specialist at Westfield Insurance. Terry Uhl, executive vice president of Landau Public Relations, will moderate the discussion.

AMA Cleveland sponsors monthly events focused on relevant marketing topics, with guest speakers and networking opportunities for members and non-members in the area. The 300 current members of AMA Cleveland represent a variety of companies and organizations.

Event: Social Media at Work: Success Stories from Everyday Users
Host: American Marketing Association Cleveland
Date: Wednesday, Jan. 13, 2010
Time: Networking starts at 5:30 p.m.
Location: Doubletree Hotel Cleveland Downtown

Cost: $30 Members, $45 Non-Members, $20 Students, $250 for a Table Sponsorship (8 seats or more)

Registration for this event is available at AMA Cleveland’s Website.
Roetzer to Join BlogTalkRadio PR Panel

By Christina Capadona-Schmitz | Posted Dec 9, 2009 | 0 Comment(s) | Filed in: Media Room
PR 20/20 president Paul Roetzer will appear on the Hugh Macken BlogTalkRadio, Dec. 10, 2009, at 2 p.m. Roetzer joins a panel of public relations professionals to discuss the challenges in PR presented by social media marketing.

The program, “PR Pioneers on Social Media Marketing – Defining Dynamic ROI,” will feature Mike Neumeier, owner and principal at Arketi group and president of Public Relations Society of America, Georgia chapter, and Cat Baab-Muguira, copywriter and creative director of The Bergman Group.

The VMR Communications team of Hugh Macken and Bryan Basamanowicz will host the 45-minute show, that can be accessed by anyone using a telephone and computer. As the largest and fastest-growing social radio network online, BlogTalkRadio integrates with leading social networks to allow citizen broadcasters to create and share their content, voices and opinions in a public, worldwide forum.

Event: PR Pioneers on Social Media Marketing – Defining Dynamic ROI
Hosts: VMR Communications team, Hugh Macken and Bryan Basamanowicz
Date: Thursday, December 10, 2009
Time: 2 p.m. EST

The show will be recorded and a podcast will be posted on BlogTalkRadio.com.
Natalie Farinacci Joins PR 20/20 Team as an Associate Consultant

By Christina Capadona-Schmitz | Posted Nov 25, 2009 | 0 Comment(s) | Filed in: Media Room
CLEVELAND — Nov. 25, 2009 — Natalie Farinacci, a 2009 graduate from Ohio University’s E.W. Scripps School of Journalism, has joined PR 20/20 as an associate consultant, supporting several accounts and assisting with business development, account management and client services.

Having recently moved to Cleveland, Farinacci joined the Cleveland Social Media Club and plans to get involved in the community. She brings experience in the PR and non-profit fields, and is a Certified Inbound Marketing Professional.

Connect with her on LinkedIn and Twitter.

About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com

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PR 20/20 Honored as a Top Content Marketing Blog by Junta42

By Paul Roetzer | Posted Aug 3, 2009 | 0 Comment(s) | Filed in: Media Room, Press Releases
CLEVELAND — Aug. 3, 2009 — The PR 20/20 blog has been ranked as the #21 content marketing blog on The Junta42 Top 42 Content Marketing Blogs list, which highlights the best bloggers on the Web discussing content marketing.

“In order to build powerful, lead-generating Websites, organizations must commit to regularly publishing relevant and link-worthy content,” said Paul Roetzer, PR 20/20 president. “The Junta42 list is an excellent resource for organizations seeking the knowledge and tools needed to boost their search engine rankings and differentiate themselves through content.”

To choose the Junta42 Top 42, three hundred blogs were rated in terms of content strength, depth, regularity and, to a very small extent, popularity. Junta42 looked at the number of content marketing posts each blog published within the past quarter, whether these posts added value and their Google PageRanks.

About PR 20/20

PR 20/20 is a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search engine marketing. PR 20/20 publishes its service and pricing guide, which features set pricing on more than 100 public relations and marketing services, at www.PR2020.com.

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