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By Paul Roetzer | Posted 06/12/09 08:00 AM | Comments ( 3 ) | Filed in: Media Room, Press Releases
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PR firm also offers inbound marketing and public relations GamePlans.
CLEVELAND — June 12, 2009 — PR 20/20, a HubSpot Partner agency, has introduced the HubSpot CMS Pro Website design package. The base package, featuring discovery and design, starts at $4,999, and includes: creative brief, universal skin, three page layouts, blog design, call-to-action buttons and landing page template design.
“We’ve been working with HubSpot customers since early 2008, and have seen a consistent and growing need for custom Website design services on the HubSpot CMS,” said Paul Roetzer, PR 20/20 president. “Our Web Team builds sites that are designed to generate leads, publish content and fully integrate the Social Web.”
PR 20/20 also offers add-on services such as: copywriting, search engine optimization, content marketing, consulting and strategy.
Visit the HubSpot CMS Pro landing page for complete details on features and pricing.
Inbound Marketing & PR Campaigns
In addition to the new Website package, PR 20/20 is offering free consultations and custom proposals to any organization interested in launching inbound marketing and PR campaigns.
Proposals include 12-month Inbound Marketing and PR GamePlans with activities segmented by: Website; On-Page Optimization; Off-Page Optimization (i.e. Link Building, Content Marketing); Social Media; Paid Search; Strategy, Training and Education; and Public Relations.
Organizations can visit the Inbound Marketing and PR Campaign landing page for details, or to request a consultation and proposal. Campaign services start at $2,000 per month.
About PR 20/20
PR 20/20 is a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search engine marketing. PR 20/20 publishes its service and pricing guide, which features set pricing on more than 100 public relations and marketing services, at www.PR2020.com.
Sample HubSpot CMS Pro Site — www.SLX.com

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By Christina Capadona-Schmitz | Posted 05/11/09 16:15 PM | Comments ( 1 ) | Filed in: Media Room, Press Releases
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CLEVELAND, OH — May 11, 2009 — PR 20/20, a Cleveland-based inbound marketing and PR firm, has promoted Christina Capadona-Schmitz to assistant vice president and Laurel Miltner to consultant, and hired Tracy DiMarino as an associate consultant.
Since joining the agency as its first employee in March 2006, Capadona-Schmitz has played an integral part in the agency's management and growth. As assistant vice president she assumes a more active role in directing agency operations, client services and professional development. She also will continue to function in her primary role as consultant and account manager for several of the agency’s top finance, insurance and real estate accounts. She is a 2004 graduate of Baldwin-Wallace College who is active in her community.
Miltner joined PR 20/20 as an associate consultant in August 2007, and now manages the agency’s largest international manufacturing client as well as a number of technology clients. She is a 2006 graduate of Baldwin-Wallace College, and is active with the Cleveland Social Media Club and Baldwin Wallace APART (Alumni and Parents Admission Recruitment Team).
DiMarino is a 2009 graduate of Ohio University and is the newest addition to the PR 20/20 team. As an associate consultant, she will be involved in client services, business development and account management activities. She is also a member of the Cleveland Social Media Club.
About PR 20/20
PR 20/20 is a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search engine marketing. PR 20/20 publishes its service and pricing guide, which features set pricing on more than 100 public relations and marketing services, at www.PR2020.com.
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By Christina Capadona-Schmitz | Posted 05/11/09 16:00 PM | Comments ( 0 ) | Filed in: Events, Media Room
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On April 20, PR 20/20 visited Ohio University to meet with E.W. Scripps School of Journalism students and to speak at the PRSSA meeting.
At the meeting, a panel of PR 20/20 employees including: president Paul Roetzer, assistant vice president and consultant Christina Capadona-Schmitz and associate consultant Tracy DiMarino, discussed the new trends emerging in public relations. They focused specifically on the impact of the Internet and the dawn of the inbound marketing agency.
While on campus, PR 20/20 also had the opportunity to meet individually with emerging PR professionals.

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By Christina | Posted 12/15/08 09:45 AM | Comments ( 0 ) | Filed in: Media Room, Press Releases
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PR firm plans to expand staffing and inbound marketing services.
CLEVELAND – Dec. 15, 2008 – PR 20/20, a Cleveland-based inbound marketing agency and PR firm, has moved and expanded its downtown Cleveland headquarters in the historic Gateway District. The 2,900-square-foot space is located on the seventh floor of the Caxton Building at 812 Huron Rd., which has been home to PR 20/20 since March 2006.
The new office, suite 780, features exposed ceilings and ductwork, finished wood floors, spacious workstations, a glass-encased lounge with bar and panoramic views of Progressive Field, ballpark of the Cleveland Indians.
“Our growth has been fueled by demand for inbound marketing expertise and services, including: content marketing, social media consulting, blogging, search engine optimization, Google AdWords campaigns and Website development,” said, Paul Roetzer, PR 20/20 president and founder. “The new space gives us the ability to continue expanding our services and staffing, which we plan to do in 2009.”
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By Christina | Posted 12/15/08 09:00 AM | Comments ( 0 ) | Filed in: Media Coverage, Media Room
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Rick Burnes of HubSpot recently sat down with PR 20/20 president Paul Roetzer to discuss the vision behind the inbound marketing agency. Burnes featured the discussion on the HubSpot blog in his Dec. 12 video post, "PR Agencies That Survive Will Be Inbound Marketing Agencies."
Click here to view the full post.
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By Christina | Posted 10/22/08 12:30 PM | Comments ( 0 ) | Filed in: Media Room, Events
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Paul Roetzer, president and founder of Cleveland-based PR 20/20, will present "An Introduction to Public Relations & Marketing in Web 2.0," 1-2:15 p.m., Thursday, Oct. 23, at the 2008 COSE Small Business Conference. Check out the full release or visit the 2008 Cose Small Business Conference Website for more information.
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By Christina | Posted 10/21/08 09:35 AM | Comments ( 0 ) | Filed in: Events, Media Room
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PR 20/20 president Paul Roetzer will join a panel of Cleveland-area entrepreneurs and business experts, to lead a discussion on the realities of owning and running a business. Presented by the Cleveland Professional 20/30 Club, the panel discussion will take place Wednesday, Oct. 22, 6-8 p.m., at MAGNET headquarters, 1768 East 25th St, Cleveland, Ohio, 44114.
The entrepreneurship panel includes:
Event: The Cleveland Professional 20/30 Club Entrepreneurship Panel Discussion
Date: Wednesday, October 22, 2008
Time: Networking begins at 5:30 p.m.; panel discussion from 6-8 p.m.
Location: MAGNET Headquarters, 1768 East 25th Street, Cleveland, Ohio 44114
Cost: $5 for 20/30 members; $10 for non-members. Food and cashbar will be provided.
Visit the Cleveland 20/30 event page for full details.
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By Paul | Posted 09/28/08 13:20 PM | Comments ( 0 ) | Filed in: Media Room
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Cleveland — Sept. 28, 2008 — PR 20/20 is set to make a move this fall, as construction continues on the PR firm’s new downtown Cleveland headquarters in the historic Gateway District. The 2,900-square-foot space is located on the seventh floor of the Caxton Building at 812 Huron Rd., which has been home to PR 20/20 since March 2006.
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By Paul | Posted 08/29/08 10:05 AM | Comments ( 0 ) | Filed in: Media Room, Press Releases
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CLEVELAND – Aug. 29, 2008 – Keith Moehring, PR 20/20 marketing consultant, has been certified as a Qualified Google Advertising Professional through Google’s AdWords program. As a Google AdWords Professional, Keith Moehring is recognized by Google as having the ability to effectively launch and manage pay-per-click campaigns, as well as optimize campaigns to ensure the largest return on investment.
To become a Google Advertising Professional, Moehring had to meet the following criteria:
- Successfully sign up for the Google Advertising Professionals program and remain in good standing with Google
- Manage at least one Google AdWords account for a 90-day period
- Attain a level of at least $1,000 in total ad spend during a 90-day period
- Pass the Google Advertising Professional exam
In order to pass the Google Advertising Professional exam, individuals have to demonstrate a thorough understanding of the AdWords program features, as well as the proper technique and strategy behind keyword selection, ad copywriting, budget allocation and management, and campaign optimization.
About PR 20/20
PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.
Relevant Links
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By Paul | Posted 08/21/08 10:15 AM | Comments ( 0 ) | Filed in: Events, Media Room, Press Releases
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President of Cleveland-based marketing and PR firm to offer blogging best practices for businesses of all sizes.
CLEVELAND — Aug. 21, 2008 — Paul Roetzer, president and founder of Cleveland-based PR 20/20, a marketing and PR firm, will be a guest speaker at the 2008 Inbound Marketing Summit, held Sept. 8, 2008 at the Boston Marriott Cambridge Hotel in Kendall Square.
Roetzer’s presentation, “Blogging for Business: Improve your Search Engine Rank & Engage with your Customers,” will offer attendees an inside look into the blogosphere and discuss best practices for businesses of all sizes.
Seminar Description
The Blogging for Business seminar is designed for organizations looking to grow smarter and faster than their competitors, connect with audiences online, boost search engine rankings and establish thought leadership. In this session, attendees will get an inside look at the blogosphere, including corporate blogging trends and statistics, learn how to establish or strengthen their blogging strategy, and discuss best practices for businesses of all sizes. Attendees will walk away with a wealth of resources and tips for how to start and optimize a business blog for the greatest business results.
About the Inbound Marketing Summit
The Inbound Marketing Summit marketing conference is designed for professionals and company executives looking to maximize their online exposure, build a strong online brand, drive qualified Website traffic and generate more leads.
Summit topics include:
- Search Engine Optimization
- Blogging for Business
- Marketing through Social Media
- Viral Marketing
- Using Landing Pages to Convert Website Visitors
- Press Release Optimization
- Marketing Analytics
- Closed Loop Marketing
Summit Registration
- Summit Registration is $695.
- Summit registration includes entry to full day of conference keynotes and sessions, as well as the evening networking reception.
- Deadline for registration is Sept. 2, 2008.
Summit Keynotes
- Online thought leadership and viral marketing strategist David Meerman Scott will deliver a keynote address on “The New Rules of Marketing & PR.”
- Best-selling author and blogger Seth Godin will deliver a keynote address on the changing landscape of marketing and how to implement “new” marketing ideas that will transform your business.
About PR 20/20
PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.
Relevant Links