Media Room

PR 20/20 Introduces Inbound Marketing Service Packages

By Laurel Miltner | Posted Jul 28, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
Marketing campaigns integrate brand, web, search, social, content and PR services.

CLEVELAND — July 28, 2010 — PR 20/20, an inbound marketing agency and PR firm, has launched three standard edition service packages — Starter ($2,999 per month), Pro ($4,999 per month) and Enterprise ($9,999 per month) — that bundle its inbound marketing services into integrated and flexible campaigns.

The packages offer a simplified approach to brand marketing, website development, search engine marketing, social media marketing, content marketing and public relations.

By unifying these traditionally separate marketing disciplines through a single hybrid agency, organizations can ensure brand consistency, while achieving more efficient project management, streamlined budgeting and a greater return on investment.

“Our focus is on planning and running dynamic campaigns that generate leads and build loyalty,” said Paul Roetzer, PR 20/20 founder and president. “The service packages concentrate on content publishing and community building as a means to create value for target audiences, build brands and differentiate businesses.”

Base edition pricing includes a customized Inbound Marketing GamePlan, dedicated account team, service hour blocks, blog copywriting, premium online content development and campaign management.

Add-on service hours and content, such as eBooks, case studies, articles, press releases, original reports and videos, can be purchased at any time to enhance campaigns. Custom editions also are available to fit organizations’ needs, goals and budgets.

Visit www.PR2020.com to compare plans and pricing.

Related PR 20/20 Blog Posts
About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit http://www.PR2020.com.
PR 20/20 Introduces Premium Content Services for HubSpot Marketplace

By Christina Capadona-Schmitz | Posted Jun 21, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
PR firm also offers blog post writing and website copywriting

CLEVELAND — June 21, 2010 — PR 20/20, a HubSpot Partner agency, has introduced premium content services to the HubSpot Service Marketplace. Services start at $399 per project and include: optimized press releases, enewsletters, case studies, articles, ebooks, white papers, original reports and webinars.

PR 20/20 also will be offering website copywriting and blog writing services in the Marketplace. Website copywriting with on-page optimization starts at $199 per page, while blog copywriting is available in packs of four ($799), eight ($1,399) and 12 ($1,799).

“We’ve seen growing demand from HubSpot customers for online content services, and have been working to bring simple and affordable solutions to market,” said Paul Roetzer, PR 20/20 president. “By partnering with HubSpot, organizations of all sizes will now have access to professional content services that enhance brand positioning, drive website traffic, boost engine rankings, generate leads and build customer loyalty.”

All services are available through the HubSpot Service Marketplace, and direct via www.PR2020.com.

Related Blog Posts
About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.
Roetzer to Present in Three Cities on Online Marketing Summit 2010 Tour

By Christy Barksdale | Posted Jun 3, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
CLEVELAND – June 3, 2010 – Paul Roetzer, president and founder of PR 20/20, will be presenting at three stops on the Online Marketing Summit (OMS) 23-city tour. OMS is a conference dedicated to online marketing education.

Roetzer will speak June 7 in Cleveland, home of PR 20/20’s headquarters, June 28 in Milwaukee and June 30 in Chicago.

The presentation, “How to Build Your Inbound Marketing GamePlan,” will cover how businesses can generate leads and build loyalty through powerful websites, social media participation and publishing great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.

Online Marketing Summit, Cleveland, OH
Date: June 7, 2010
Time: Optional Social Media & Content Marketing Workshop and Breakfast at 7:00 a.m.; regular program begins at 8:45 a.m. and concludes at 6:30 p.m.
Location: DoubleTree Hotel Cleveland

Online Marketing Summit, Milwaukee, WI
Date: June 28, 2010
Time: Optional Social Media & Content Marketing Workshop and Breakfast at 7:00 a.m.; regular program begins at 9:05 a.m. with final presentation at 4:10 p.m.
Location: The Pfister Hotel

Online Marketing Summit, Chicago, IL
Date: June 30, 2010
Time: Optional Social Media & Content Marketing Workshop and Breakfast at 7:00 a.m.; regular program begins at 9:05 a.m. with final presentation at 4:10 p.m.
Location: Mart Plaza

Registration for all OMS events is available through the OMS website.

About PR 20/20
PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.
PR 20/20 Founder Appointed to Northern Ohio PGA Board of Directors

By Admin | Posted May 12, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
Roetzer joins newly formed Community Relations Committee

CLEVELAND — May 12, 2010 — Paul Roetzer, founder and president of PR 20/20, has been appointed to a two-year term as an independent member of the Northern Ohio PGA’s Board of Directors. Roetzer, the first non-PGA member in the Board’s history, serves on the Community Relations Committee with PGA professionals Jimmy Hanlin and Joe Flogge.

The Community Relations Committee, created by new Board president, Chad Seymour, is designed to better connect the Section’s sponsors and more than 370 professionals with area amateurs, and help grow the game. The Committee’s initial focus is to establish a social media strategy for the Section, including a blog that will feature tips and insight for amateurs from area PGA professionals.

Roetzer and PR 20/20 have worked closely with Section executive director Dominic Antenucci and his staff since 2005 on sponsorship programs, as well as public relations and marketing support for the Minute Men Ohio Open Championship, Michelob Ultra/Bridgestone Golf Ohio Senior Open, Ohio Cup, junior golf series and The PGA’s Play Golf America initiative.

In addition, PR 20/20 has partnered with The PGA of America on major events in the Northern Ohio PGA Section, including the Westfield Junior PGA Championship — hosted and sponsored by Westfield Insurance from 2001 to 2007 — and the 2009 Senior PGA Championship at Canterbury Golf Club.

About the Northern Ohio PGA

The NOPGA Board of Directors is dedicated to serving The PGA of America’s mission in Northern Ohio. Since 1916, this mission has been twofold: to establish and elevate the standards of the golf profession, and to grow interest and participation in the game of golf. For more information, visit www.NorthernOhio.PGA.com.

About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.

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PR 20/20 Pros Team up for Social Media Presentation April 23

By Christina Capadona-Schmitz | Posted Apr 22, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
PR 20/20 assistant vice president Christina Capadona-Schmitz, along with consultant and blog manager Laurel Miltner, will present “Demystifying Social Media," an introduction to using social networks for business, to the Painesville Area Chamber of Commerce, on April 23, 2010.

The presentation will share statistics and trends in online communications, and connect members with the tools and resources to begin integrating social media into their professional lives.

Event: “Demystifying Social Media” presentation for the Painesville Area Chamber of Commerce
Date: Friday, April 23, 2010 (Chamber's April meeting)
Time: 11:30 a.m – 1 p.m.
Location: California Imports Meeting Room, 1697 Mentor Ave. Painesville, Ohio
Website: www.painesvilleohchamber.org
Roetzer to Speak at PRSA Western District Conference

By Tracy DiMarino | Posted Mar 4, 2010 | 0 Comment(s) | Filed in: Events, Media Room, Press Releases
CLEVELAND — March 4, 2010 — PR 20/20 president Paul Roetzer will speak at the PRSA Western District Conference on April 29, 2010 at the Riviera Resort & Spa in Palm Springs, CA.

The presentation, “Content Marketing for Public Relations Professionals” will cover how content-driven PR campaigns can help: boost search engine rankings and drive Website traffic, position organizations as innovators and thought-leaders, and generate leads and build loyalty.

“The field of public relations is evolving, as relationships and communications are increasingly being fostered through social networks, Websites and self-published content,” Roetzer said. “In order to grow smarter and faster than the competition, organizations must create comprehensive marketing strategies that blend public relations with content marketing, social media and search marketing activities.”

Event: PRSA Western District Conference
Date: April 28-30, 2010
Time: Program starts April 28 at 12:30 p.m. and concludes April 30 at 11:30 a.m.
Location: Riviera Resort and Spa in Palm Springs, CA
Cost: Early Registration Admission (Must register by March 18): $185 PRSA Member,
$225 Non-Member; Regular Conference Admission (After March 18, 2010): $225 PRSA Member, $255 Non-Member

Registration for this event is available at the PRSA Western District Conference Website.

The Public Relations Society of America (PRSA) offers professional development opportunities to more than 21,000 public relations and communications professionals across the United States.

About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.
PR 20/20 Honored as a Top Content Marketing Blog by Junta42

By Paul Roetzer | Posted Aug 3, 2009 | 0 Comment(s) | Filed in: Media Room, Press Releases
CLEVELAND — Aug. 3, 2009 — The PR 20/20 blog has been ranked as the #21 content marketing blog on The Junta42 Top 42 Content Marketing Blogs list, which highlights the best bloggers on the Web discussing content marketing.

“In order to build powerful, lead-generating Websites, organizations must commit to regularly publishing relevant and link-worthy content,” said Paul Roetzer, PR 20/20 president. “The Junta42 list is an excellent resource for organizations seeking the knowledge and tools needed to boost their search engine rankings and differentiate themselves through content.”

To choose the Junta42 Top 42, three hundred blogs were rated in terms of content strength, depth, regularity and, to a very small extent, popularity. Junta42 looked at the number of content marketing posts each blog published within the past quarter, whether these posts added value and their Google PageRanks.

About PR 20/20

PR 20/20 is a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search engine marketing. PR 20/20 publishes its service and pricing guide, which features set pricing on more than 100 public relations and marketing services, at www.PR2020.com.

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PR 20/20 Introduces Website Design Package for HubSpot Owner Customers

By Paul Roetzer | Posted Jun 12, 2009 | 3 Comment(s) | Filed in: Media Room, Press Releases
PR firm also offers inbound marketing and public relations GamePlans.

CLEVELAND — June 12, 2009 — PR 20/20, a HubSpot Partner agency, has introduced the HubSpot CMS Pro Website design package. The base package, featuring discovery and design, starts at $5,999, and includes: creative brief, universal skin, three page layouts, blog design, call-to-action buttons and landing page template design.

“We’ve been working with HubSpot customers since early 2008, and have seen a consistent and growing need for custom Website design services on the HubSpot CMS,” said Paul Roetzer, PR 20/20 president. “Our Web Team builds sites that are designed to generate leads, publish content and fully integrate the Social Web.”

PR 20/20 also offers add-on services such as: copywriting, search engine optimization, content marketing, migration, consulting and strategy.

Visit the HubSpot CMS Pro landing page for complete details on features and pricing.

Inbound Marketing & PR Campaigns

In addition to the new Website package, PR 20/20 is offering free consultations and custom proposals to any organization interested in launching inbound marketing and PR campaigns.

Proposals include 12-month Inbound Marketing and PR GamePlans with activities segmented by: Website; On-Page Optimization; Off-Page Optimization (i.e. Link Building, Content Marketing); Social Media; Paid Search; Strategy, Training and Education; and Public Relations.

Organizations can visit the Inbound Marketing and PR Campaign landing page for details, or to request a consultation and proposal. Campaign services start at $2,000 per month.

About PR 20/20

PR 20/20 is a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search engine marketing. PR 20/20 publishes its service and pricing guide, which features set pricing on more than 100 public relations and marketing services, at www.PR2020.com.

Sample HubSpot CMS Pro Site — www.SLX.com

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PR 20/20 Adds to PR Firm Staff, Announces Promotions

By Christina Capadona-Schmitz | Posted May 11, 2009 | 1 Comment(s) | Filed in: Media Room, Press Releases
CLEVELAND, OH — May 11, 2009 — PR 20/20, a Cleveland-based inbound marketing and PR firm, has promoted Christina Capadona-Schmitz to assistant vice president and Laurel Miltner to consultant, and hired Tracy DiMarino as an associate consultant.

Since joining the agency as its first employee in March 2006, Capadona-Schmitz has played an integral part in the agency's management and growth. As assistant vice president she assumes a more active role in directing agency operations, client services and professional development. She also will continue to function in her primary role as consultant and account manager for several of the agency’s top finance, insurance and real estate accounts. She is a 2004 graduate of Baldwin-Wallace College who is active in her community.

Miltner joined PR 20/20 as an associate consultant in August 2007, and now manages the agency’s largest international manufacturing client as well as a number of technology clients. She is a 2006 graduate of Baldwin-Wallace College, and is active with the Cleveland Social Media Club and Baldwin Wallace APART (Alumni and Parents Admission Recruitment Team).

DiMarino is a 2009 graduate of Ohio University and is the newest addition to the PR 20/20 team. As an associate consultant, she will be involved in client services, business development and account management activities. She is also a member of the Cleveland Social Media Club.

About PR 20/20

PR 20/20 is a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search engine marketing. PR 20/20 publishes its service and pricing guide, which features set pricing on more than 100 public relations and marketing services, at www.PR2020.com.

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PR 20/20 Opens New Downtown Cleveland Headquarters

By Christina | Posted Dec 15, 2008 | 0 Comment(s) | Filed in: Media Room, Press Releases
PR firm plans to expand staffing and inbound marketing services.

CLEVELAND – Dec. 15, 2008 – PR 20/20, a Cleveland-based inbound marketing agency and PR firm, has moved and expanded its downtown Cleveland headquarters in the historic Gateway District. The 2,900-square-foot space is located on the seventh floor of the Caxton Building at 812 Huron Rd., which has been home to PR 20/20 since March 2006.

The new office, suite 780, features exposed ceilings and ductwork, finished wood floors, spacious workstations, a glass-encased lounge with bar and panoramic views of Progressive Field, ballpark of the Cleveland Indians.

“Our growth has been fueled by demand for inbound marketing expertise and services, including: content marketing, social media consulting, blogging, search engine optimization, Google AdWords campaigns and Website development,” said, Paul Roetzer, PR 20/20 president and founder. “The new space gives us the ability to continue expanding our services and staffing, which we plan to do in 2009.”

Check out the PR 20/20 new office Flickr photos

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About PR 20/20

PR 20/20 is a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search engine marketing. PR 20/20 publishes its service and pricing guide, which features set pricing on more than 100 public relations and marketing services, at www.pr2020.com.