• Roetzer to Speak at PRSA Western District Conference

    By Tracy DiMarino | Posted Mar 4, 2010 | 0 Comment(s) | Filed in: Events, Media Room, Press Releases

    PRSA Western District ConferenceCLEVELAND — March 4, 2010 — PR 20/20 president Paul Roetzer will speak at the PRSA Western District Conference on April 29, 2010 at the Riviera Resort & Spa in Palm Springs, CA.

    The presentation, “Content Marketing for Public Relations Professionals” will cover how content-driven PR campaigns can help: boost search engine rankings and drive Website traffic, position organizations as innovators and thought-leaders, and generate leads and build loyalty.  

    “The field of public relations is evolving, as relationships and communications are increasingly being fostered through social networks, Websites and self-published content,” Roetzer said. “In order to grow smarter and faster than the competition, organizations must create comprehensive marketing strategies that blend public relations with content marketing, social media and search marketing activities.”

    Event: PRSA Western District Conference
    Date: April 28-30, 2010
    Time: Program starts April 28 at 12:30 p.m. and concludes April 30 at 11:30 a.m.
    Location: Riviera Resort and Spa in Palm Springs, CA
    Cost: Early Registration Admission (Must register by March 18): $185 PRSA Member,
    $225 Non-Member; Regular Conference Admission (After March 18, 2010): $225 PRSA Member, $255 Non-Member

    Registration for this event is available at the PRSA Western District Conference Website.

    The Public Relations Society of America (PRSA) offers professional development opportunities to more than 21,000 public relations and communications professionals across the United States.

    About PR 20/20

    PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.

  • PR 20/20 Honored as a Top Content Marketing Blog by Junta42

    By Paul Roetzer | Posted Aug 3, 2009 | 0 Comment(s) | Filed in: Media Room, Press Releases

    CLEVELAND — Aug. 3, 2009 — The PR 20/20 blog has been ranked as the #21 content marketing blog on The Junta42 Top 42 Content Marketing Blogs list, which highlights the best bloggers on the Web discussing content marketing.

    “In order to build powerful, lead-generating Websites, organizations must commit to regularly publishing relevant and link-worthy content,” said Paul Roetzer, PR 20/20 president. “The Junta42 list is an excellent resource for organizations seeking the knowledge and tools needed to boost their search engine rankings and differentiate themselves through content.”

    To choose the Junta42 Top 42, three hundred blogs were rated in terms of content strength, depth, regularity and, to a very small extent, popularity. Junta42 looked at the number of content marketing posts each blog published within the past quarter, whether these posts added value and their Google PageRanks.

    About PR 20/20

    PR 20/20 is a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search engine marketing. PR 20/20 publishes its service and pricing guide, which features set pricing on more than 100 public relations and marketing services, at www.PR2020.com.

     

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  • PR 20/20 Introduces Website Design Package for HubSpot Owner Customers

    By Paul Roetzer | Posted Jun 12, 2009 | 3 Comment(s) | Filed in: Media Room, Press Releases

    PR firm also offers inbound marketing and public relations GamePlans.

    CLEVELAND — June 12, 2009 — PR 20/20, a HubSpot Partner agency, has introduced the HubSpot CMS Pro Website design package. The base package, featuring discovery and design, starts at $5,999, and includes: creative brief, universal skin, three page layouts, blog design, call-to-action buttons and landing page template design.

    “We’ve been working with HubSpot customers since early 2008, and have seen a consistent and growing need for custom Website design services on the HubSpot CMS,” said Paul Roetzer, PR 20/20 president. “Our Web Team builds sites that are designed to generate leads, publish content and fully integrate the Social Web.”

    PR 20/20 also offers add-on services such as: copywriting, search engine optimization, content marketing, migration, consulting and strategy.

    Visit the HubSpot CMS Pro landing page for complete details on features and pricing.

    Inbound Marketing & PR Campaigns

    In addition to the new Website package, PR 20/20 is offering free consultations and custom proposals to any organization interested in launching inbound marketing and PR campaigns.

    Proposals include 12-month Inbound Marketing and PR GamePlans with activities segmented by: Website; On-Page Optimization; Off-Page Optimization (i.e. Link Building, Content Marketing); Social Media; Paid Search; Strategy, Training and Education; and Public Relations.

    Organizations can visit the Inbound Marketing and PR Campaign landing page for details, or to request a consultation and proposal. Campaign services start at $2,000 per month.

    About PR 20/20

    PR 20/20 is a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search engine marketing.  PR 20/20 publishes its service and pricing guide, which features set pricing on more than 100 public relations and marketing services, at www.PR2020.com.

    Sample HubSpot CMS Pro Site — www.SLX.com

    Sample Website — SLX.com

     

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  • PR 20/20 Adds to PR Firm Staff, Announces Promotions

    By Christina Capadona-Schmitz | Posted May 11, 2009 | 1 Comment(s) | Filed in: Media Room, Press Releases

    CLEVELAND, OH — May 11, 2009 — PR 20/20, a Cleveland-based inbound marketing and PR firm, has promoted Christina Capadona-Schmitz to assistant vice president and Laurel Miltner to consultant, and hired Tracy DiMarino as an associate consultant.

    Since joining the agency as its first employee in March 2006, Capadona-Schmitz has played an integral part in the agency's management and growth. As assistant vice president she assumes a more active role in directing agency operations, client services and professional development. She also will continue to function in her primary role as consultant and account manager for several of the agency’s top finance, insurance and real estate accounts. She is a 2004 graduate of Baldwin-Wallace College who is active in her community.

    Miltner joined PR 20/20 as an associate consultant in August 2007, and now manages the agency’s largest international manufacturing client as well as a number of technology clients. She is a 2006 graduate of Baldwin-Wallace College, and is active with the Cleveland Social Media Club and Baldwin Wallace APART (Alumni and Parents Admission Recruitment Team).

    DiMarino is a 2009 graduate of Ohio University and is the newest addition to the PR 20/20 team. As an associate consultant, she will be involved in client services, business development and account management activities. She is also a member of the Cleveland Social Media Club.

    About PR 20/20

    PR 20/20 is a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search engine marketing.  PR 20/20 publishes its service and pricing guide, which features set pricing on more than 100 public relations and marketing services, at www.PR2020.com.

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  • PR 20/20 Opens New Downtown Cleveland Headquarters

    By Christina | Posted Dec 15, 2008 | 0 Comment(s) | Filed in: Media Room, Press Releases

    PR firm plans to expand staffing and inbound marketing services.

    CLEVELAND – Dec. 15, 2008 – PR 20/20, a Cleveland-based inbound marketing agency and PR firm, has moved and expanded its downtown Cleveland headquarters in the historic Gateway District.  The 2,900-square-foot space is located on the seventh floor of the Caxton Building at 812 Huron Rd., which has been home to PR 20/20 since March 2006.

    The new office, suite 780, features exposed ceilings and ductwork, finished wood floors, spacious workstations, a glass-encased lounge with bar and panoramic views of Progressive Field, ballpark of the Cleveland Indians.

    “Our growth has been fueled by demand for inbound marketing expertise and services, including: content marketing, social media consulting, blogging, search engine optimization, Google AdWords campaigns and Website development,” said, Paul Roetzer, PR 20/20 president and founder. “The new space gives us the ability to continue expanding our services and staffing, which we plan to do in 2009.”


    Check out the PR 20/20 new office Flickr photos

    Related Blog Posts

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    •    Are the 4Ps of Marketing Dead?

    About PR 20/20

    PR 20/20 is a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search engine marketing. PR 20/20 publishes its service and pricing guide, which features set pricing on more than 100 public relations and marketing services, at www.pr2020.com.

  • PR 20/20 Marketing Consultant Certified to Manage AdWords Campaigns

    By Paul | Posted Aug 29, 2008 | 0 Comment(s) | Filed in: Media Room, Press Releases

    CLEVELAND – Aug. 29, 2008 – Keith Moehring, PR 20/20 marketing consultant, has been certified as a Qualified Google Advertising Professional through Google’s AdWords program. As a Google AdWords Professional, Keith Moehring is recognized by Google as having the ability to effectively launch and manage pay-per-click campaigns, as well as optimize campaigns to ensure the largest return on investment.


    To become a Google Advertising Professional, Moehring had to meet the following criteria:

    • Successfully sign up for the Google Advertising Professionals program and remain in good standing with Google
    • Manage at least one Google AdWords account for a 90-day period
    • Attain a level of at least $1,000 in total ad spend during a 90-day period
    • Pass the Google Advertising Professional exam

    In order to pass the Google Advertising Professional exam, individuals have to demonstrate a thorough understanding of the AdWords program features, as well as the proper technique and strategy behind keyword selection, ad copywriting, budget allocation and management, and campaign optimization.

    About PR 20/20

    PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

    Relevant Links

  • PR 20/20's Paul Roetzer to Speak at Inbound Marketing Summit 2008

    By Paul | Posted Aug 21, 2008 | 0 Comment(s) | Filed in: Events, Media Room, Press Releases

    President of Cleveland-based marketing and PR firm to offer blogging best practices for businesses of all sizes.

    CLEVELAND — Aug. 21, 2008 — Paul Roetzer, president and founder of Cleveland-based PR 20/20, a marketing and PR firm, will be a guest speaker at the 2008 Inbound Marketing Summit, held Sept. 8, 2008 at the Boston Marriott Cambridge Hotel in Kendall Square.

    Roetzer’s presentation, “Blogging for Business: Improve your Search Engine Rank & Engage with your Customers,” will offer attendees an inside look into the blogosphere and discuss best practices for businesses of all sizes.

    Seminar Description

    The Blogging for Business seminar is designed for organizations looking to grow smarter and faster than their competitors, connect with audiences online, boost search engine rankings and establish thought leadership. In this session, attendees will get an inside look at the blogosphere, including corporate blogging trends and statistics, learn how to establish or strengthen their blogging strategy, and discuss best practices for businesses of all sizes. Attendees will walk away with a wealth of resources and tips for how to start and optimize a business blog for the greatest business results.

    About the Inbound Marketing Summit

    The Inbound Marketing Summit marketing conference is designed for professionals and company executives looking to maximize their online exposure, build a strong online brand, drive qualified Website traffic and generate more leads.

    Summit topics include:

    • Search Engine Optimization
    • Blogging for Business
    • Marketing through Social Media
    • Viral Marketing
    • Using Landing Pages to Convert Website Visitors
    • Press Release Optimization
    • Marketing Analytics
    • Closed Loop Marketing

    Summit Registration

    • Summit Registration is $695.
    • Summit registration includes entry to full day of conference keynotes and sessions, as well as the evening networking reception.
    • Deadline for registration is Sept. 2, 2008.

    Summit Keynotes

    • Online thought leadership and viral marketing strategist David Meerman Scott will deliver a keynote address on “The New Rules of Marketing & PR.”
    • Best-selling author and blogger Seth Godin will deliver a keynote address on the changing landscape of marketing and how to implement “new” marketing ideas that will transform your business.

    About PR 20/20

    PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

    Relevant Links

  • PR 20/20's Paul Roetzer to Speak at 2008 COSE Small Business Conference

    By Paul | Posted Aug 15, 2008 | 0 Comment(s) | Filed in: Events, Media Room, Press Releases

    President of Cleveland-based marketing and PR firm to offer an introduction to public relations and marketing in Web 2.0.

    CLEVELAND — Aug. 15, 2008 — Paul Roetzer, president and founder of Cleveland-based PR 20/20, a marketing and PR firm, will be a guest speaker at the 2008 COSE Small Business Conference, Oct. 22-23 at the International Exposition Center. Roetzer’s presentation, “An Introduction to Public Relations & Marketing in Web 2.0,” will introduce the concepts of Web 2.0 in simple and applicable ways for businesses.

    “Web 2.0 has leveled the playing field for many organizations,” says Roetzer, PR 20/20 president. “Companies of all sizes are now realizing that a clear Internet marketing strategy is essential to compete in this new online world of mass collaboration and consumer-generated content.”

    The presentation will discuss topics such as:

    • Corporate blogging
    • Forums (monitoring and participation)
    • Search Engine Optimization (SEO)
    • Social Media
    • Social bookmarking (e.g. StumbleUpon, Digg, Del.icio.us)
    • Social networking (e.g. LinkedIn, MySpace, Facebook)

    About COSE Small Business Conference

    The COSE Small Business Conference is a two-day, interactive event that connects attendees with 1,300 small-business owners and entrepreneurs from Northeast Ohio, and offers education, national keynote speakers, exhibitors, resources and networking. The conference, taking place Oct. 22 and 23 at Cleveland’s International Exposition Center, will encourage participants to learn, experience and take action to better their business.

    Conference Registration

    • For COSE and Investor-Level members, first organization participant is free, with each additional $75.
    • For non-COSE members, first organization participant is $499, with each additional $75.
    • Registration includes admittance to workshops, exhibit hall, the reception, two continental breakfasts and two box lunches.

    Conference Keynotes

    • Mrs. Fields Cookies founder Debbi Fields will deliver a keynote address on her knowledge gained in a role that expanded from managing one shop to 600-plus stores.
    • Restaurateur and Food Network Iron Chef Michael Symon will deliver a keynote address on how he parlayed his passion for food into small-business success.
    • Starbucks and Whole Foods marketing mastermind John Moore will deliver a keynote address on his marketing savvy and branding knowledge.

    About PR 20/20

    PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

    Relevant Links

  • PR 20/20 Sponsors Inbound Marketing Summit

    By Paul | Posted Jun 16, 2008 | 0 Comment(s) | Filed in: Media Room, Press Releases

    Cleveland-based PR firm to showcase its new Internet marketing service packages

    CLEVELAND — June 16, 2008 — PR 20/20 has signed on as a sponsor of the Inbound Marketing Summit, Sept. 8, 2008 at the Boston Marriott Cambridge Hotel in Kendall Square. The Cleveland-based PR firm will feature its new Internet marketing service packages, which are powered by the industry’s leading inbound marketing software system and available in four standard editions.

    “The Internet is redefining our industry, and giving marketing and PR firms the ability to deliver greater value and break away from traditional wisdom and conventional solutions,” said Paul Roetzer, PR 20/20 president. “The Inbound Marketing Summit is an opportunity to learn expert strategies for building inbound links, directly influencing consumers and having a measurable impact on the bottom line through Internet marketing.”

    The marketing conference is designed for marketing professionals and company executives looking to maximize their online exposure, build a strong online brand, drive qualified Website traffic and generate more leads.

    Summit topics include:

    • Search Engine Optimization
    • Blogging for Business
    • Marketing through Social Media
    • Viral Marketing
    • Using Landing Pages to Convert Website Visitors
    • Press Release Optimization
    • Marketing Analytics
    • Closed Loop Marketing

    Summit Registration

    • Summit Registration is $695.
    • Summit registration includes entry to full day of conference keynotes and sessions, as well as the evening networking reception.
    • Deadline for registration is Sept. 2, 2008.

    Summit Keynotes

    • Online thought leadership and viral marketing strategist David Meerman Scott will deliver a keynote address on "The New Rules of Marketing & PR"
    • Best-selling author and blogger Seth Godin will deliver a keynote address on the changing landscape of marketing and how to implement "new" marketing ideas that will transform your business.

    Related PR 20/20 Blog Posts

    About PR 20/20
    PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

  • Christina Capadona-Schmitz Promoted to Public Relations, Marketing Consultant for PR 20/20

    By Paul | Posted Apr 14, 2008 | 0 Comment(s) | Filed in: Media Room, Press Releases

    CLEVELAND – April 14, 2008 – Christina Capadona-Schmitz has been promoted to consultant at PR 20/20.  She joined the Cleveland-based public relations and marketing firm as an associate consultant in March 2006 and has four years of professional marketing agency experience.  

    Capadona-Schmitz, a 2004 graduate of Baldwin Wallace College, manages a group of more than a dozen PR 20/20 clients, including: First Federal of Lakewood, Zaremba Inc., Westfield Insurance, Security Self Storage, United Mitochondrial Disease Foundation and Cookies by Design.  In addition, Capadona-Schmitz directs the agency’s Club 20/20 client-loyalty program, eNewsletter and internship program.

    “Christina’s professionalism, knowledge and experience as a public relations and marketing consultant make her a great asset to the agency, and our clients,” said Paul Roetzer, PR 20/20 president.

    About Christina Capadona-Schmitz
    Capadona-Schmitz resides in Middleburg Heights, Ohio where she serves as the local news columnist and a youth recreation coach.  She is also active in the Northeast Ohio performing arts community, and holds a bachelor’s degree in communication studies and public relations.

    About PR 20/20
    PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

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