Media Room

Roetzer to Speak to the Cleveland American Marketing Association

By Tracy DiMarino | Posted Sep 29, 2011 | 2 Comment(s) | Filed in: Media Room, Press Releases
Presentation to provide tips for evaluating, hiring and managing modern marketing agencies

CLEVELAND — Sept. 29, 2011 — PR 20/20 CEO and author of The Marketing Agency Blueprint, Paul Roetzer (@paulroetzer), will present “Driven by Results: Unlocking the Potential of Modern Marketing Agencies” to the Cleveland chapter of the American Marketing Association (AMA) on October 12.

In his presentation, Roetzer will provide actionable guidance for evaluating, hiring and managing modern marketing agencies that can help organizations transform their businesses in the social age, and drive real business results. It will offer:
- An inside look at key factors driving the marketing industry transformation.
- Tips for evaluating a marketing agency’s services, pricing, staffing and processes.
- Guidance on effectively managing agency relationships and services to get the most value for your investment.
Event: Driven by Results: Unlocking the Potential of Modern Marketing Agencies
Sponsor: AMA Cleveland
Date: Oct. 12, 2011
Time: 5:30 p.m.
Location: Doubletree Hotel Cleveland Downtown/Lakeside
Tickets: Online registration is available on the AMA event site. Use the code "Roetzer" for a discount on tickets.

For more on building and managing an agency, check out Roetzer’s upcoming book, The Marketing Agency Blueprint (December 2011, Wiley).
Roetzer to Speak at HubSpot User Group Summit 2011 VAR Day

By Tracy DiMarino | Posted Sep 2, 2011 | 0 Comment(s) | Filed in: Media Room, Press Releases
CLEVELAND — Sept. 2, 2011 — PR 20/20 founder and chief executive officer, Paul Roetzer (@paulroetzer), will lead the breakfast session on building and growing an inbound marketing agency at the HubSpot User Group Summit (HUGS) 2011 VAR Day on Sept. 15, 2011 in Boston.

In the session, Roetzer will discuss how PR 20/20 partnered with HubSpot to transform the PR agency into an inbound marketing success story, having grown from four employees to ten and increased revenue 467 percent in the past four years.

The presentation, based on his upcoming book, The Marketing Agency Blueprint (Wiley, December 2011), will include suggestions and lessons learned for agency professionals looking to build and sustain a successful firm. Key topic areas will include: services, pricing structure, technology, staffing, infrastructure, processes and purpose.

In addition to his solo talk, Roetzer will also participate on the panel, "Delivering Inbound Marketing ROI to Clients Efficiently," with Susan LaPlante-Dube (@SusanLDPMG), principal, Precision Marketing; Daniel Lynton (@dlynton), chief executive officer, LyntonWeb; and Wes Powell (@TMRDirect), president, TMR Direct.

Moderated by HubSpot inbound marketing consultant Patrick Shea (@mpatrickshea), the panel will discuss key tenets of profitable client engagements, and focus on the delivery of strategies that help agencies grow profitably by staying on time and under budget.

Event: HUGS 2011 VAR Day
Date: Sept. 15, 2011
Time: 8:00 a.m. – 4:00 p.m. (Breakfast session from 8:30 – 9:15 a.m.; panel from 2:00 – 2:45 p.m.)
Location: Sheraton Boston
Tickets: Tickets are available on the HUGS 2011 VAR Day event site.

“As consumers increasingly tune out interruption-based marketing messages, there is a growing need for tech-savvy, hybrid agencies that can create integrated marketing campaigns,” said Roetzer. “Success today often requires a willingness from agencies and consultants to evolve their offerings and processes to better align with changing consumer behavior and technology innovations.”

For more on building and managing an agency, visit www.MarketingAgencyInsider.com, a hub for marketing agency news, information, resources, training, education and engagement, and home of The Marketing Agency Blueprint.
PR 20/20 Announces Promotion

By Christina Capadona Schmitz | Posted Jun 16, 2011 | 0 Comment(s) | Filed in: Media Room, Press Releases
CLEVELAND – June 16, 2011 – Dia Dalsky has been promoted to consultant. Dalsky, a 2009 graduate of Ohio University, joined PR 20/20 as an associate consultant in June 2009. She is a Certified Inbound Marketing Professional.

About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.
PR 20/20 Announces Promotions; Adds New Hires

By Laurel Miltner | Posted Mar 31, 2011 | 0 Comment(s) | Filed in: Media Room, Press Releases
CLEVELAND – March 31, 2011 – PR 20/20, a Cleveland-based inbound marketing agency and PR firm, has made the following personnel appointments.

Christina Capadona Schmitz has been promoted to vice president. Capadona Schmitz joined PR 20/20 in March 2006. In addition to her roles in directing agency operations, client services and professional development, she functions as a senior consultant and group manager for several of the agency’s top accounts. She is a 2004 graduate of Baldwin-Wallace College.

Laurel Miltner has been promoted to assistant vice president. Miltner joined PR 20/20 as an associate consultant in August 2007. In addition to her role as inbound marketing manager, she functions as group manager and senior consultant for the agency's top technology accounts. She is a 2006 graduate of Baldwin-Wallace College.

Keith Moehring has been promoted to senior consultant. Moehring joined PR 20/20 in July 2006. in addition to leading up the agency's business development activities, he also runs a collection of core accounts. He is a 2004 graduate of the University of Toledo.

Tracy DiMarino has been promoted to consultant. DiMarino, a Certified Inbound Marketing Consultant, joined PR 20/20 in March 2009 and is a regular contributor to the PR 20/20 blog. She is a 2009 graduate of Ohio University.

Jessica Donlon has joined PR 20/20 as a consultant. Donlon is a 2008 graduate of Ohio University and an associate board member of DMA Cleveland. She is also an active member of the Cleveland Social Media Club and Cleveland chapter of PRSA, and serves as a youth recreation coach for the city of Berea.

Laura Pinter has joined PR 20/20 as an associate consultant. Pinter is a Certified Inbound Marketing Professional and 2009 graduate of John Carroll University. Before coming to PR 20/20, she gained internship experience in Cleveland, Austin and Denver, in the social media marketing, public relations and publishing industries.

About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.
Roetzer Teaches Real Estate Pros How to Get Started in Social Media

By Christina Capadona Schmitz | Posted Feb 24, 2011 | 0 Comment(s) | Filed in: Media Room, Press Releases
CLEVELAND — Feb. 24, 2011 — PR 20/20 founder and president, Paul Roetzer, presented “Social Media for Real Estate Agents,” Feb. 23, in Rocky River, Ohio.

More than 55 real estate professionals were in attendance to learn how tools like LinkedIn, Facebook, Twitter and blogs, can help them build and strengthen relationships, network with industry professionals, increase referrals and generate leads.

“Earning repeat business and gaining referrals remain the top priorities for real estate agents in growing and sustaining their businesses,” said Roetzer. “Social media, when used as a relationship-building tool, is the natural fit for accomplishing these goals.”

Roetzer added, “Social media also enables real estate professionals to differentiate themselves in the market, from sharing valuable content, to developing their online personal brands.”

The energized crowd was highly engaged throughout the presentation, asking questions, sharing experiences and offering unique industry perspectives.

The presentation was a Continuing Education course sponsored by First Federal of Lakewood and co-sponsored by First Federal Title.

To view the slideshow presentation, see Social Media for Real Estate Agents on SlideShare.

About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit http://www.PR2020.com.
Roetzer to Speak at HubSpot User Group Conference in Boston

By Tracy DiMarino | Posted Sep 23, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
CLEVELAND — Sept. 23, 2010 — PR 20/20 founder and president, Paul Roetzer, will speak at the HubSpot User Group (HUG) Conference on Oct. 5, 2010 at the University of Massachusetts Boston’s Campus Center. The conference will unite HubSpot customers, users, partners and experts to share inbound marketing best practices.

Roetzer’s presentation, “Give Your Audience the Content They Crave – Persona Based Marketing,” will cover the importance of tailoring content and messaging to match the goals, concerns and preferences of target audiences. By creating buyer-persona focused content, companies can get found by the most qualified leads online, as well as build loyalty with existing customers.

Event: HUG Conference
Date: Oct. 5, 2010
Time: 7:30 a.m. - 4:30 p.m.
Location: UMass Boston’s Campus Center (view map)

Registration for this event is available until Oct. 1. The event’s Twitter hashtag is #HUG2010.

About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.
PR 20/20 Founder Honored with Innovation in Business Rising Star Award

By Christina Capadona-Schmitz | Posted Aug 3, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
CLEVELAND – Aug. 3, 2010 – PR 20/20 Founder and President Paul Roetzer has been selected by Smart Business as a 2010 Rising Star, an award given to business leaders from organizations that have been in existence five or fewer years with innovative approaches to a business process, idea or product.

Roetzer, along with other winners in the Rising Stars and Visionaries categories, will be recognized at the annual Innovation in Business conference, Sept. 16, 2010, at LaCentre Conference and Banquet Facility, 25777 Detroit Rd., Westlake, Ohio.

Roetzer and PR 20/20 also will be featured in the September editions of Smart Business Cleveland and Smart Business Akron/Canton as part of a special report on the 2010 Innovation in Business conference and awards.

Innovation in Business Conference — Thursday, Sept. 16, 2010

Innovation in Business was developed by Smart Business to recognize Northeast Ohio's innovative organizations and leaders. Visit Smart Business online for event information and registration. Individual tickets are available for $30, or tables of 10 can be purchased for $250.

5:00 p.m. Networking & Cocktails
6:30 p.m. One-on-One with Jim McCann, Founder & CEO, 1-800-Flowers.com
7:30 p.m. Question & Answer
8:00 p.m. Honoree Recognition

Related Blog Posts
About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit http://www.PR2020.com.
PR 20/20 Introduces Inbound Marketing Service Packages

By Laurel Miltner | Posted Jul 28, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
Marketing campaigns integrate brand, web, search, social, content and PR services.

[EDITOR'S NOTE: Pricing from original release updated on Jan. 29, 2011.]

CLEVELAND — July 28, 2010 — PR 20/20, an inbound marketing agency and PR firm, has launched three standard edition service packages — Starter ($3,000 per month), Pro ($6,000 per month) and Enterprise ($12,000 per month) — that bundle its inbound marketing services into integrated and flexible campaigns.

The packages offer a simplified approach to brand marketing, website development, search engine marketing, social media marketing, content marketing and public relations.

By unifying these traditionally separate marketing disciplines through a single hybrid agency, organizations can ensure brand consistency, while achieving more efficient project management, streamlined budgeting and a greater return on investment.

“Our focus is on planning and running dynamic campaigns that generate leads and build loyalty,” said Paul Roetzer, PR 20/20 founder and president. “The service packages concentrate on content publishing and community building as a means to create value for target audiences, build brands and differentiate businesses.”

Base edition pricing includes a customized Inbound Marketing GamePlan, dedicated account team, service hour blocks, blog copywriting, premium online content development and campaign management.

Add-on service hours and content, such as eBooks, case studies, articles, press releases, original reports and videos, can be purchased at any time to enhance campaigns. Custom editions also are available to fit organizations’ needs, goals and budgets.

Visit www.PR2020.com to compare plans and pricing.

Related PR 20/20 Blog Posts
About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit http://www.PR2020.com.
PR 20/20 Introduces Premium Content Services for HubSpot Marketplace

By Christina Capadona-Schmitz | Posted Jun 21, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
PR firm also offers blog post writing and website copywriting

CLEVELAND — June 21, 2010 — PR 20/20, a HubSpot Partner agency, has introduced premium content services to the HubSpot Service Marketplace. Services start at $399 per project and include: optimized press releases, enewsletters, case studies, articles, ebooks, white papers, original reports and webinars.

PR 20/20 also will be offering website copywriting and blog writing services in the Marketplace. Website copywriting with on-page optimization starts at $199 per page, while blog copywriting is available in packs of four ($799), eight ($1,399) and 12 ($1,799).

“We’ve seen growing demand from HubSpot customers for online content services, and have been working to bring simple and affordable solutions to market,” said Paul Roetzer, PR 20/20 president. “By partnering with HubSpot, organizations of all sizes will now have access to professional content services that enhance brand positioning, drive website traffic, boost engine rankings, generate leads and build customer loyalty.”

All services are available through the HubSpot Service Marketplace, and direct via www.PR2020.com.

Related Blog Posts
About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.
Roetzer to Present in Three Cities on Online Marketing Summit 2010 Tour

By Christy Barksdale | Posted Jun 3, 2010 | 0 Comment(s) | Filed in: Media Room, Press Releases
CLEVELAND – June 3, 2010 – Paul Roetzer, president and founder of PR 20/20, will be presenting at three stops on the Online Marketing Summit (OMS) 23-city tour. OMS is a conference dedicated to online marketing education.

Roetzer will speak June 7 in Cleveland, home of PR 20/20’s headquarters, June 28 in Milwaukee and June 30 in Chicago.

The presentation, “How to Build Your Inbound Marketing GamePlan,” will cover how businesses can generate leads and build loyalty through powerful websites, social media participation and publishing great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.

Online Marketing Summit, Cleveland, OH
Date: June 7, 2010
Time: Optional Social Media & Content Marketing Workshop and Breakfast at 7:00 a.m.; regular program begins at 8:45 a.m. and concludes at 6:30 p.m.
Location: DoubleTree Hotel Cleveland

Online Marketing Summit, Milwaukee, WI
Date: June 28, 2010
Time: Optional Social Media & Content Marketing Workshop and Breakfast at 7:00 a.m.; regular program begins at 9:05 a.m. with final presentation at 4:10 p.m.
Location: The Pfister Hotel

Online Marketing Summit, Chicago, IL
Date: June 30, 2010
Time: Optional Social Media & Content Marketing Workshop and Breakfast at 7:00 a.m.; regular program begins at 9:05 a.m. with final presentation at 4:10 p.m.
Location: Mart Plaza

Registration for all OMS events is available through the OMS website.

About PR 20/20
PR 20/20 is an inbound marketing agency and PR firm specializing in content marketing, public relations, social media and search marketing. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit www.PR2020.com.