• PR 20/20 Marketing Consultant Certified to Manage AdWords Campaigns

  By Paul | Posted Aug 29, 2008 | 0 Comment(s) | Filed in: Media Room, Press Releases

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  CLEVELAND – Aug. 29, 2008 – Keith Moehring, PR 20/20 marketing consultant, has been certified as a Qualified Google Advertising Professional through Google’s AdWords program. As a Google AdWords Professional, Keith Moehring is recognized by Google as having the ability to effectively launch and manage pay-per-click campaigns, as well as optimize campaigns to ensure the largest return on investment.

  
  To become a Google Advertising Professional, Moehring had to meet the following criteria:

  • Successfully sign up for the Google Advertising Professionals program and remain in good standing with Google
  • Manage at least one Google AdWords account for a 90-day period
  • Attain a level of at least $1,000 in total ad spend during a 90-day period
  • Pass the Google Advertising Professional exam

  In order to pass the Google Advertising Professional exam, individuals have to demonstrate a thorough understanding of the AdWords program features, as well as the proper technique and strategy behind keyword selection, ad copywriting, budget allocation and management, and campaign optimization.

  About PR 20/20

  PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

  Relevant Links
  

  • Keith Moehring LinkedIn Profile
  • Google Adwords Program
  • PR 20/20 Homepage
  • PR 20/20 Blog
  • PR 20/20 Media Room
• PR 20/20's Paul Roetzer to Speak at Inbound Marketing Summit 2008

  By Paul | Posted Aug 21, 2008 | 0 Comment(s) | Filed in: Events, Media Room, Press Releases

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  President of Cleveland-based marketing and PR firm to offer blogging best practices for businesses of all sizes.

  CLEVELAND — Aug. 21, 2008 — Paul Roetzer, president and founder of Cleveland-based PR 20/20, a marketing and PR firm, will be a guest speaker at the 2008 Inbound Marketing Summit, held Sept. 8, 2008 at the Boston Marriott Cambridge Hotel in Kendall Square.
  
  Roetzer’s presentation, “Blogging for Business: Improve your Search Engine Rank & Engage with your Customers,” will offer attendees an inside look into the blogosphere and discuss best practices for businesses of all sizes.

  Seminar Description
  

  The Blogging for Business seminar is designed for organizations looking to grow smarter and faster than their competitors, connect with audiences online, boost search engine rankings and establish thought leadership. In this session, attendees will get an inside look at the blogosphere, including corporate blogging trends and statistics, learn how to establish or strengthen their blogging strategy, and discuss best practices for businesses of all sizes. Attendees will walk away with a wealth of resources and tips for how to start and optimize a business blog for the greatest business results.

  About the Inbound Marketing Summit
  

  The Inbound Marketing Summit marketing conference is designed for professionals and company executives looking to maximize their online exposure, build a strong online brand, drive qualified Website traffic and generate more leads.
  
  Summit topics include:

  • Search Engine Optimization
  • Blogging for Business
  • Marketing through Social Media
  • Viral Marketing
  • Using Landing Pages to Convert Website Visitors
  • Press Release Optimization
  • Marketing Analytics
  • Closed Loop Marketing

  Summit Registration

  • Summit Registration is $695.
  • Summit registration includes entry to full day of conference keynotes and sessions, as well as the evening networking reception.
  • Deadline for registration is Sept. 2, 2008.

  Summit Keynotes

  • Online thought leadership and viral marketing strategist David Meerman Scott will deliver a keynote address on “The New Rules of Marketing & PR.”
  • Best-selling author and blogger Seth Godin will deliver a keynote address on the changing landscape of marketing and how to implement “new” marketing ideas that will transform your business.

  About PR 20/20
  

  PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

  Relevant Links
  

  • Inbound Marketing Summit
  • PR 20/20 Homepage
    
  • PR 20/20 Blog
  • PR 20/20 Media Room
• PR 20/20's Paul Roetzer to Speak at 2008 COSE Small Business Conference

  By Paul | Posted Aug 15, 2008 | 0 Comment(s) | Filed in: Events, Media Room, Press Releases

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  President of Cleveland-based marketing and PR firm to offer an introduction to public relations and marketing in Web 2.0.

  CLEVELAND — Aug. 15, 2008 — Paul Roetzer, president and founder of Cleveland-based PR 20/20, a marketing and PR firm, will be a guest speaker at the 2008 COSE Small Business Conference, Oct. 22-23 at the International Exposition Center. Roetzer’s presentation, “An Introduction to Public Relations & Marketing in Web 2.0,” will introduce the concepts of Web 2.0 in simple and applicable ways for businesses.
  
  “Web 2.0 has leveled the playing field for many organizations,” says Roetzer, PR 20/20 president. “Companies of all sizes are now realizing that a clear Internet marketing strategy is essential to compete in this new online world of mass collaboration and consumer-generated content.”
  
  The presentation will discuss topics such as:

  • Corporate blogging
  • Forums (monitoring and participation)
  • Search Engine Optimization (SEO)
  • Social Media
  • Social bookmarking (e.g. StumbleUpon, Digg, Del.icio.us)
  • Social networking (e.g. LinkedIn, MySpace, Facebook)

  About COSE Small Business Conference
  

  The COSE Small Business Conference is a two-day, interactive event that connects attendees with 1,300 small-business owners and entrepreneurs from Northeast Ohio, and offers education, national keynote speakers, exhibitors, resources and networking. The conference, taking place Oct. 22 and 23 at Cleveland’s International Exposition Center, will encourage participants to learn, experience and take action to better their business.

  Conference Registration
  

  • For COSE and Investor-Level members, first organization participant is free, with each additional $75.
  • For non-COSE members, first organization participant is $499, with each additional $75.
  • Registration includes admittance to workshops, exhibit hall, the reception, two continental breakfasts and two box lunches.

  Conference Keynotes
  

  • Mrs. Fields Cookies founder Debbi Fields will deliver a keynote address on her knowledge gained in a role that expanded from managing one shop to 600-plus stores.
  • Restaurateur and Food Network Iron Chef Michael Symon will deliver a keynote address on how he parlayed his passion for food into small-business success.
  • Starbucks and Whole Foods marketing mastermind John Moore will deliver a keynote address on his marketing savvy and branding knowledge.

  About PR 20/20
  

  PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

  Relevant Links
  

  • COSE Small Business Conference
  • PR 20/20 Homepage
  • PR 20/20 Blog
  • PR 20/20 Media Room

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