Share this:

Inbound Industry Report: Jan. 23, 2012

Top marketing news, articles and tips from the third week of January 2012. 

Blogging for Business

Rand Fishkin (@randfish) shares 21 Tactics to Increase Blog Traffic, an updated version of a post that gained popularity back in 2007. Many of the specific tips offered are relative to one another, and fall into categories such as the following:

  • Visual—Add graphics, photos and illustrations; incorporate great design into your site.
  • Social—Use Twitter, Facebook and Google+ to share your posts, and find new connections; participate in social media sharing communities like Reddit and StumbleUpon.
  • Analytical—Install analytics, and pay attention to the results; conduct keyword research while writing your posts.
  • Relational—Participate where your audience gathers; guest blog, and accept the guest posts of others; interact on other blogs’ comments.

Switching to the blog reader’s point of view, Neil Patel (@neilpatel) answers, “What do you need to keep blog readers loyal?” in his post, 8 Things Your Blog Readers Want More Than Good Content. Following are a few of Patel’s tips.

  • Show personality + passion—Be yourself, show enthusiasm, and give opinions.
  • Establish authority—Be an expert on your topic, and put that expertise on display.
  • Consider design and format—Make everything easy to read, sharp and professional.
  • Be trustworthy—Be open and honest in your delivery, keep promises and provide credible information. If you make a mistake, admit it and apologize.

For more information on blogging success, check out Men with Pens’ (@MenwithPensHow to Stop Writing Boring Blog Posts.

Social Media for Business 

In Can B2Bs Use Social Media to Improve Marketing Effectiveness?Maria Pergolino (@inboundmarketer) offers a few intriguing stats on the state of social media adoption in B2B marketing.

  • In a recent Accenture study of B2B marketing executives, nearly two-thirds of respondents believe social media is important for reaching customers and other key audiences.
  • Per a Worldcom study of B2B company leadersB2Bs are extending their social media reach, with Twitter and Facebook ranking as top channels (85% and 74%, respectively). 90% of execs surveyed believe social media is increasingly valuable to their companies.
  • While B2Cs look to social media increase sales, B2Bs tend to focus on lead generationAt PR 20/20, we believe this can and should be taken a step further, to lead nurturing.

Media Relations

Inc. columnist Jeff Haden (@jeff_haden) helps PR professionals pack a punch with their pitches in How to Pitch: 6 Things You Must Know.

In short, the don’ts overpower the dos:

  • Don’t say your story is unique—If it is, you won’t have to state it.
  • Don’t beg for publicity—everybody needs it.
  • Don’t blindly pitch anyone—know his or her interests and recently published work. 

In the News

What stories landed in your top list for the week? Please share your opinions with us.

Laura Pinter is an associate consultant at PR 20/20. Follow Laura on Twitter @lipinter.

Stay updated: Subscribe to the PR 20/20 blogcheck us out on Facebook or follow the team on Twitter.

comments powered by Disqus