PR 20/20 Rewind: The Best of 2011

By Tracy DiMarino | Posted December 29, 2011 | 0 Comment(s) | Filed in: Marketing

carson Dear Reader: Thank you for reading and participating on our blog! We hope that among your slew of RSS feeds, we're able to provide you with helpful information, valuable insight, or at least some things that make you go hmmm.

Wondering what topics and articles sparked the most interest in the past year? Here, we’ve compiled the 10 most popular PR 20/20 posts from 2011, in order of page views.

Marketing sidenote: We use analytics like this to help us determine what type of content and topics to focus on in the future.

In true Carson Daly/TRL-style (yes, I’m a 90's kid), let’s get this countdown started with number 10 …

10. 5 Lessons Learned from a Day with Seth Godin

An overview of content-marketing lessons learned at an event for authors and book publishers, led by Seth Godin (@sethgodin). Paul’s favorite line of the day came when someone asked Godin how he so consistently innovates and creates remarkable content. To summarize his reply: “I practice staring into the abyss.” Little did Paul know that less than 12 months later, he’d be a published authorhimself.

Published: Jan. 12, 2011
Author: Paul Roetzer (@PaulRoetzer)

9. How to Create a LinkedIn Group

A LinkedIn group can be an effective outlet to establish expertise and leadership, and engage in more meaningful dialogue with your peers, customers and other audiences. Check out this post to see a few pointers for setting up a LinkedIn group on a specific topic related to your industry.

Published: May 11, 2011
Author: Tracy DiMarino (@TracyDiMarino)

8. SWOT Analysis Revisited

Though the SWOT Analysis technique has been an industry standard for more than 50 years, Laurel recommends a slight tweak to its process and presentation: move opportunities to the end.

Published: April 28, 2011
Author: Laurel Miltner (@laurelmackenzie)

7. Would You Follow Yourself on Twitter?

People often create a strategy when they get started with social networking. But it’s just as important to revisit your activity on a regular basis to make sure that you're sticking to what you set out to achieve. This post provides a quick quality check on your Twitter performance.

Published: Aug. 12, 2011
Author: Laurel Miltner

6. How to Manage a LinkedIn Group

This Q&A with Matt Bertuzzi (@mattbertuzzi), marketing manager for The Bridge Group, Inc., an inside sales consulting and implementation firm, provides advice and guidance on LinkedIn group management. Matt is the manager of the 12,500+ member Inside Sales Experts group on LinkedIn.

Published: Jan. 5, 2011
Author: Laurel Miltner

5. Lessons from Content Marketing World 2011

The inaugural Content Marketing World event was held in Cleveland this past September. If you missed it, the PR 20/20 team compiled key takeaways in this recap post, featuring insight from speakers including Kevin Smith (@ThatKevinSmith), Ardath Albee (@ardath421), David Meerman Scott (@dmscott) and Regina Brett (@ReginaBrett).

Published: Sept. 16, 2011
Author: Tracy DiMarino

4. Healthcare Social Media: Opportunities and Risks

This post highlights the opportunities and risks associated with healthcare social media participation, and tips for creating a social media policy. It includes insight from medical practitioners, marketers and legal counsel.

Published: March 30, 2011
Author: Tracy DiMarino

3. What is “Not Provided” in Google Analytics?

In October, Google announced that it would “make search more secure” by encrypting the search queries of signed-in users. What does this means for marketers? Logged-in Google searchers that come to your site register as an organic visitor, but you won’t see what keywords got them there. Instead, these visits are indexed under the keyword “(not provided)” in Google Analytics reports.

Published: Oct. 26, 2011
Author: Laurel Miltner

2. Key Takeaways from SEOmoz 2011 Search Ranking Factors Report

Curious what goes into search engines’ ranking algorithms? Check out this summary post of SEOmoz’ 2011 Search Ranking Factors Report. The original report was based on insight from top SEO experts on the different elements that influence search engine results.

Published: June 17, 2011
Author: Keith Moehring (@KeithMoehring)

1. 2011 Digital Marketing Conferences

To help marketers evaluate and prioritize 2011 conferences, this post includes a downloadable conference calendar database that highlights 29 digital marketing events. Conferences were selected based on their relevance to online marketing, speaker base, opportunities for networking, and industry excitement. Stay tuned for the 2012 version coming soon.