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Strategizing for 2016: Content Marketing Trends & Tips [Infographic]

Posted by PR 20/20 on January 19, 2016

Meaghan_McBee.jpgThe following is a guest post by Meaghan McBee. Meaghan is the Content Marketing Manager for ZenContent, a company that provides tailored, quality content for brands of all varieties. Say hi on Twitter or connect on LinkedIn

 

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2016 is finally here, and content marketers across the globe are working on social strategies that shine. New marketing challenges may bring a fresh range of tactics for your brand to tackle, but where should you even start?

Engagement, customer loyalty and brand awareness are top goals for marketers this year. A lot goes into achieving those goals, including a calculated blend of analytics, budgeting and customer feedback. Fortunately, crafting a Zen strategy for your brand is simple with a solid content marketing plan that follows goals and top trends.

Peruse ZenContent's infographic below for all of the statistics and tips you need to make your 2016 content marketing strategy a success.

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