PR 20/20 Blog

PR 20/20 Introduces Website Design Package for HubSpot Owner Customers

By Paul Roetzer | Posted Jun 12, 2009 | 3 Comment(s) | Filed in: Media Room, Press Releases
PR firm also offers inbound marketing and public relations GamePlans.

CLEVELAND — June 12, 2009 — PR 20/20, a HubSpot Partner agency, has introduced the HubSpot CMS Pro Website design package. The base package, featuring discovery and design, starts at $5,999, and includes: creative brief, universal skin, three page layouts, blog design, call-to-action buttons and landing page template design.

“We’ve been working with HubSpot customers since early 2008, and have seen a consistent and growing need for custom Website design services on the HubSpot CMS,” said Paul Roetzer, PR 20/20 president. “Our Web Team builds sites that are designed to generate leads, publish content and fully integrate the Social Web.”

PR 20/20 also offers add-on services such as: copywriting, search engine optimization, content marketing, migration, consulting and strategy.

Visit the HubSpot CMS Pro landing page for complete details on features and pricing.

Inbound Marketing & PR Campaigns

In addition to the new Website package, PR 20/20 is offering free consultations and custom proposals to any organization interested in launching inbound marketing and PR campaigns.

Proposals include 12-month Inbound Marketing and PR GamePlans with activities segmented by: Website; On-Page Optimization; Off-Page Optimization (i.e. Link Building, Content Marketing); Social Media; Paid Search; Strategy, Training and Education; and Public Relations.

Organizations can visit the Inbound Marketing and PR Campaign landing page for details, or to request a consultation and proposal. Campaign services start at $2,000 per month.

About PR 20/20

PR 20/20 is a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search engine marketing. PR 20/20 publishes its service and pricing guide, which features set pricing on more than 100 public relations and marketing services, at www.PR2020.com.

Sample HubSpot CMS Pro Site — www.SLX.com

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MC Hammer Proves the Power of Social Media

By Paul | Posted Feb 22, 2009 | 0 Comment(s) | Filed in: Internet Marketing
Success in social media boils down to doing three things well: monitor, participate and publish. On Friday, Feb. 20, while hanging out at HubSpot for their weekly live video podcast, I was lucky enough to witness the power of an effective social media strategy when MC Hammer Dropped by for Camera Time on HubSpot.tv

So how did it happen? Simple really. HubSpot is brilliant at all three phases of social media.

1) Monitoring

HubSpoter and viral marketing scientist Dan Zarrella (@danzarrella) saw on Twitter Friday morning that MC Hammer (@MChammer) was in Boston:

2) Participating

So Dan, who has more than 8,200 followers on Twitter, did what any intelligent inbound marketer would do — he took a chance and reached out to Hammer:

Amazingly Hammer responded. Now keep in mind that Hammer has 106,000+ Twitter followers, so just getting a response was an achievement in itself.

The HubSpot team then went to work with additional tweets reaching out to Hammer, including the one that really caught his attention from HubSpot TV host (and marketing genius) @mvolpe:

3) Publishing

Despite their best efforts, Hammer gave the impression that he would not be making an appearance.

But HubSpot’s team had one more thing working in their favor — they are content marketing machines who aren’t afraid to take risks and invest resources in YouTube videos, blogs, eBooks and live podcasts.

And as you can see from the video below, their commitment to content put them in the position for a memorable moment that will be talked about and viewed for years to come.

Click here to watch his full interview on HubSpot TV.

Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm. He can be found on Twitter @paulroetzer.

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HubSpot Releases State of Inbound Marketing Report

By Paul | Posted Jan 30, 2009 | 0 Comment(s) | Filed in: Internet Marketing
Based on our previous posts (see And the No. 1 Marketing Budget Priority for 2009 Is? and Dawn of the Inbound Marketing Agency), it’s no secret that we are strong proponents of inbound marketing, a philosophy that is starting to spread to the mass market.

According to the State of Inbound Marketing report released today by HubSpot, “Traditional outbound marketing techniques – including direct mail, print advertising and telemarketing – are becoming less effective. Buyers are not only finding ways to tune these messages out, but more importantly now have the capability to evaluate the products and services they need on their own.”

This isn’t news for most marketing professionals and business owners, but the report highlights how both business-to-business (B2B) and business-to-consumer (B2C) organizations are shifting their marketing resources towards inbound marketing activities (i.e. SEO, social media, blogging, content marketing, email, pay-per-click advertising), and reducing their cost per lead.

KEY FINDINGS

Finding #1: Companies that spend more money and effort on inbound marketing experience a lower cost per lead.

Finding #2: Inbound marketing activities contribute a significant portion of sales leads.

See Survey Shows Inbound Marketing Sales Leads Are Cheaper Than Outbound for the complete State of Inbound Marketing report.

Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm. He blogs here, and tweets there.

Subscribe to receive the PR 20/20 blog by email or RSS feed.

Follow me on Twitter: @paulroetzer
HubSpot Video Interview with Paul Roetzer

By Christina | Posted Dec 15, 2008 | 0 Comment(s) | Filed in: Media Coverage, Media Room
Rick Burnes of HubSpot recently sat down with PR 20/20 president Paul Roetzer to discuss the vision behind the inbound marketing agency. Burnes featured the discussion on the HubSpot blog in his Dec. 12 video post, "PR Agencies That Survive Will Be Inbound Marketing Agencies."

Click here to view the full post.