PR 20/20 Blog

Announcing Cleveland HubSpot User Group (HUG) - First Event July 20

By Dia Dalsky | Posted Jun 30, 2011 | 4 Comment(s) | Filed in: Marketing
PR 20/20 announces the launch of the Cleveland HubSpot User Group (HUG), an in-person network for local marketers to share ideas, keep informed on HubSpot updates and tools, and support local businesses. The group will meet regularly for educational and professional networking events, and provide ongoing updates and constructive discussions through its LinkedIn Group.

While dubbed the “Cleveland” group, it is open to all those interested in joining, and intended for HubSpot customers, partner agencies and other marketers located in Northeast Ohio.

The Cleveland HUG will be supported by a network of volunteering members. So, if you are interested in learning more, we encourage you to join us on LinkedIn and attend our first event — see details below!

Our First Event — A Taste of Cleveland {Marketing}

We invite you to join us for our inaugural meeting, and kick off the group with a proper introduction! Our first meeting will focus on introducing members to HUG and one another, explaining the opportunities available to you through involvement, and providing local marketers with an opportunity to network.

The event will offer you a chance to introduce yourself, the company you work for or represent, and the campaigns with which you are currently involved. The open forum will focus on discussing successful inbound marketing campaigns.

Come enjoy a “taste” of the Cleveland marketing scene on Wednesday, July 20 at 6 p.m. in the PR 20/20 office (812 Huron Rd., Suite 780, Cleveland, OH 44115). Going along with our theme, we ask that attendees bring an appetizer to share with the group and an open mind to discuss their marketing experiences.

We look forward to meeting you, and kicking off the Cleveland HUG!
Event Details:
- RSVP: http://tasteofclevelandmarketing.eventbrite.com
- Date: Wednesday, July 20, 2011
- Time: 6 p.m. – 8 p.m.
- Location: 812 Huron Road, Cleveland, OH 44115, Suite 780 (Google Map: PR 20/20 office)
- Parking: The Quicken Loans and Progressive Field parking garage. Entrance is located off Huron Road. Flat lots are also available off Huron and E. 9^th.
- Food & Drink: Please bring an appetizer to share with the group; drinks will be provided.
RSVP through Eventbrite, or contact Dia Dalsky, Cleveland HubSpot User Group leader, with any questions or suggestions you have regarding the event. Please note: Space is limited to the first 25 reservations made.

About HubSpot User Groups

Currently, there are more than a dozen HUGs located throughout the U.S. and abroad that have been established to provide local users with value beyond HubSpot, online tools and resources. Each HUG is created to accomplish the following goals:
- Encourage members to continue learning about inbound marketing
- Enable the sharing of experiences and new ideas
- Help keep users informed of new HubSpot features and products
- Support networking within the geographic location
Not from Northeast Ohio, but still interested in joining a HUG? Check out a full list of HUGs to find one in your neck of the woods: http://hugs.hubspot.com/

About Cleveland HUG Host PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in search engine marketing, social media, content marketing and public relations. We function as marketing consultants for clients seeking to grow smarter and faster than the competition by concentrating on the activities that build inbound links, drive website traffic and convert visitors into leads.

PR 20/20 is a leading HubSpot partner agency, having worked with more than three dozen HubSpot clients providing services such as: web design, search marketing, social media consulting, content marketing (i.e. case studies, eBooks, white papers) and PR services.

We are establishing the group as part of an ongoing effort to foster industry innovation and support like-minded professionals. It is our hope that by continuing to shed light on the state of the industry we can encourage other agencies and marketers to move away from the traditional marketing model, and embrace more effective and measurable processes.

Related Blog Posts:
Dia Dalsky is a consultant at PR 20/20, a Cleveland-based inbound marketing agency and PR firm. Follow Dia on Twitter @DiaDalsky.

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Roetzer HUG Presentation, Resources Available Online

By Laurel Miltner | Posted Dec 28, 2010 | 0 Comment(s) | Filed in: Media Room
CLEVELAND — Dec. 29, 2010 — On Oct. 5, 2010, PR 20/20 founder and president, Paul Roetzer, spoke at the HubSpot User Group (HUG) Conference at the University of Massachusetts Boston’s Campus Center. His presentation, “Give Your Audience the Content They Crave – Persona Based Marketing,” discussed the importance of tailoring content and messaging to match the goals, concerns and preferences of target audiences. It was one of five sessions in the event's Small Business Track.

If you missed Paul's presentation, or want a refresher, you can now view it in its entirety via the video below [42:47].

For additional content from the HUG conference — including videos from other presenters and panelists, as well as downloadable slides and handouts for most sessions — see the following pages on the HubSpot Success site:
About PR 20/20

PR 20/20 is an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Based in Cleveland, PR 20/20’s business model provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms. For more information, visit http://www.PR2020.com.
PR 20/20 Introduces Website Design Package for HubSpot Owner Customers

By Paul Roetzer | Posted Jun 12, 2009 | 3 Comment(s) | Filed in: Media Room, Press Releases
PR firm also offers inbound marketing and public relations GamePlans.

CLEVELAND — June 12, 2009 — PR 20/20, a HubSpot Partner agency, has introduced the HubSpot CMS Pro Website design package. The base package, featuring discovery and design, starts at $5,999, and includes: creative brief, universal skin, three page layouts, blog design, call-to-action buttons and landing page template design.

“We’ve been working with HubSpot customers since early 2008, and have seen a consistent and growing need for custom Website design services on the HubSpot CMS,” said Paul Roetzer, PR 20/20 president. “Our Web Team builds sites that are designed to generate leads, publish content and fully integrate the Social Web.”

PR 20/20 also offers add-on services such as: copywriting, search engine optimization, content marketing, migration, consulting and strategy.

Visit the HubSpot CMS Pro landing page for complete details on features and pricing.

Inbound Marketing & PR Campaigns

In addition to the new Website package, PR 20/20 is offering free consultations and custom proposals to any organization interested in launching inbound marketing and PR campaigns.

Proposals include 12-month Inbound Marketing and PR GamePlans with activities segmented by: Website; On-Page Optimization; Off-Page Optimization (i.e. Link Building, Content Marketing); Social Media; Paid Search; Strategy, Training and Education; and Public Relations.

Organizations can visit the Inbound Marketing and PR Campaign landing page for details, or to request a consultation and proposal. Campaign services start at $2,000 per month.

About PR 20/20

PR 20/20 is a Cleveland-based inbound marketing agency and PR firm specializing in public relations, content marketing, social media and search engine marketing. PR 20/20 publishes its service and pricing guide, which features set pricing on more than 100 public relations and marketing services, at www.PR2020.com.

Sample HubSpot CMS Pro Site — www.SLX.com

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MC Hammer Proves the Power of Social Media

By Paul | Posted Feb 22, 2009 | 0 Comment(s) | Filed in: Internet Marketing
Success in social media boils down to doing three things well: monitor, participate and publish. On Friday, Feb. 20, while hanging out at HubSpot for their weekly live video podcast, I was lucky enough to witness the power of an effective social media strategy when MC Hammer Dropped by for Camera Time on HubSpot.tv

So how did it happen? Simple really. HubSpot is brilliant at all three phases of social media.

1) Monitoring

HubSpoter and viral marketing scientist Dan Zarrella (@danzarrella) saw on Twitter Friday morning that MC Hammer (@MChammer) was in Boston:

2) Participating

So Dan, who has more than 8,200 followers on Twitter, did what any intelligent inbound marketer would do — he took a chance and reached out to Hammer:

Amazingly Hammer responded. Now keep in mind that Hammer has 106,000+ Twitter followers, so just getting a response was an achievement in itself.

The HubSpot team then went to work with additional tweets reaching out to Hammer, including the one that really caught his attention from HubSpot TV host (and marketing genius) @mvolpe:

3) Publishing

Despite their best efforts, Hammer gave the impression that he would not be making an appearance.

But HubSpot’s team had one more thing working in their favor — they are content marketing machines who aren’t afraid to take risks and invest resources in YouTube videos, blogs, eBooks and live podcasts.

And as you can see from the video below, their commitment to content put them in the position for a memorable moment that will be talked about and viewed for years to come.

Click here to watch his full interview on HubSpot TV.

Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm. He can be found on Twitter @paulroetzer.

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HubSpot Releases State of Inbound Marketing Report

By Paul | Posted Jan 30, 2009 | 0 Comment(s) | Filed in: Internet Marketing
Based on our previous posts (see And the No. 1 Marketing Budget Priority for 2009 Is? and Dawn of the Inbound Marketing Agency), it’s no secret that we are strong proponents of inbound marketing, a philosophy that is starting to spread to the mass market.

According to the State of Inbound Marketing report released today by HubSpot, “Traditional outbound marketing techniques – including direct mail, print advertising and telemarketing – are becoming less effective. Buyers are not only finding ways to tune these messages out, but more importantly now have the capability to evaluate the products and services they need on their own.”

This isn’t news for most marketing professionals and business owners, but the report highlights how both business-to-business (B2B) and business-to-consumer (B2C) organizations are shifting their marketing resources towards inbound marketing activities (i.e. SEO, social media, blogging, content marketing, email, pay-per-click advertising), and reducing their cost per lead.

KEY FINDINGS

Finding #1: Companies that spend more money and effort on inbound marketing experience a lower cost per lead.

Finding #2: Inbound marketing activities contribute a significant portion of sales leads.

See Survey Shows Inbound Marketing Sales Leads Are Cheaper Than Outbound for the complete State of Inbound Marketing report.

Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm. He blogs here, and tweets there.

Subscribe to receive the PR 20/20 blog by email or RSS feed.

Follow me on Twitter: @paulroetzer
HubSpot Video Interview with Paul Roetzer

By Christina | Posted Dec 15, 2008 | 0 Comment(s) | Filed in: Media Coverage, Media Room
Rick Burnes of HubSpot recently sat down with PR 20/20 president Paul Roetzer to discuss the vision behind the inbound marketing agency. Burnes featured the discussion on the HubSpot blog in his Dec. 12 video post, "PR Agencies That Survive Will Be Inbound Marketing Agencies."

Click here to view the full post.