• Top PR Firms Fail to Make the Grade Online

  By Paul Roetzer | Posted Jun 17, 2009 | 6 Comment(s) | Filed in: Public Relations

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  PRWeek recently released the 2009 Agency Business Report, ranking the top 156 PR firms in the industry by 2008 U.S. revenue totals.
  
  According to the report, “Total growth for all companies that filed this year and last was 6.8%, notably down from the 15% of like firms in 2007.” And these numbers don’t even account for the 48 firms that submitted rankings last year, but did not do so this year.
  
  Meanwhile, Forrester VP and principal analyst Shar VanBoskirk reports that interactive budgets, including: mobile marketing, social media, email marketing, display advertising and search marketing, will reach $55 billion by 2014, at a compound annual growth rate of 17%.
  
  So what are the top PR firms doing to capitalize on the explosive growth of interactive marketing, the incredible influence of the social Web and the oasis of opportunity in content marketing?
  
  Well, considering that 61.5% of PRWeek’s top PR firms don’t even have a blog, it appears the industry at large is struggling to integrate social media, SEO and other interactive strategies.

  WebsiteGrader.com Highlights and Agency Scores
  

  To get a true feel for how PR firms are performing online, we ran PRWeek’s list through Website Grader, and pulled scores for each agency. The scores are on a 1-100 scale, with 100 being the best. Reports for each agency were run the week of June 8, 2009.
  
  As we wrote in the Dawn of the Inbound Marketing Agency, the social Web has given savvy PR firms the ability to dramatically expand their service offerings in the areas of content publishing, social media, blogging, search marketing, pay-per-click advertising and Website development, but apparently there is much work to be done in order for that to become reality.
  
  While a number of the top firms have strong Website grades, it’s clear that collectively the Websites are below average (49.1/100), and firms are failing to grasp the importance and impact of blogging (96 out of 156 do not have blogs).

  

  WebsiteGrader.com Scores (1 – 100 Scale)

  Website Grader is a free SEO tool that measures the marketing effectiveness of a Website. It provides a score that incorporates things like Website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective. A score of 49 means that of the more than 1 million URLs scored in Website Grader, 51% have scored higher in terms of marketing effectiveness.

  All sites were graded using the Website Grader tool within PR 20/20's HubSpot account during the week of June 8, 2009.

  • Avg. Website Grade (all firms) = 49.1
  • Avg. Website Grade (top 10 firms) = 77.7
  • Avg. Website Grade (top 50 firms) = 60.0
  • Avg. Website Grade (top 100 firms) = 56.1
  • Grade of 90 or better = 6 (3.8%)
  • Grade of less than 75 = 130 (83.3%)
  • Grade of less than 50 = 78 (50.0%)

  Alexa Traffic Rank

  Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings. The lower the number, the higher the volume of traffic to a site.

  • Avg. Alexa Rank (all firms) = 4,493,700
  • 22 firms (14.1%) in the top 1,000,000
  • 11 firms (7.1%) in the top 500,000

  Blogs

  Website Grader shows how blogs currently rank with Technorati. PR 20/20 checked each of the 156 sites independently to confirm whether a blog was hosted on the domain or not. Therefore, only blogs hosted on the agency’s primary domain as either a subdomain (blog.agency.com) or subdirectory (agency.com/blog) are included in this report.
  
  As with Alexa traffic rankings, the lower the Technorati ranking, the stronger the blog.

  • No blog found = 96 (61.5%)
  • Blogs in top 500,000 Technorati ranking = 2 (1.3%)

  Google Indexed Pages

  This shows the approximate number of pages that have been stored in the Google index. Search engines tend to like lots of fresh and relevant content, so the more pages, the better.

  • More than 1,000 = 7 (4.4%)
  • Less than 100 = 67 (42.9%)

  Inbound Links

  Search engines view each inbound link as a vote of confidence for your site, and they have a direct impact on how your site ranks in the search engines. The more links, the better.

  • More than 1,000 inbound links = 40 (25.6%)
  • Less than 100 = 30 (19.2%)

  Website Grades for PRWeek’s Top PR Firms

  Following are WebsiteGrader.com scores for the top 25 firms in order of 2008 revenue totals, according to PRWeek’s Agency Business Report. 

  1. Edelman — 98
  2. Waggener Edstron Worldwide — 78
  3. Ruder Finn — 94
  4. APCO Worldwide — 73
  5. Qorvis Communications — 74
  6. Schwartz Communications — 86
  7. ICR — 67
  8. Text 100 Public Relations — 91
  9. DKC — 40
  10. Taylor Global — 76
  11. WeissComm Group — 28
  12. Gibbs & Soell — 51
  13. Padilla Speer Beardsley — 89
  14. PCGCampbell — 18
  15. Outcast Communications — 53
  16. Peppercom — 88
  17. Davies — 23
  18. French/West/Vaughan — 72
  19. PainePR — 28
  20. Allison & Partners — 63
  21. RF/Binder Partners — 45
  22. Capstrat — 84
  23. 5W Public Relations — 74
  24. Coyne Public Relations — 62
  25. KCSA Strategic Communications — 42

  Download the complete Website Grader report (PDF file) with scores for all 156 firms. The report includes: PRWeek ranking, URL, Website Grade, Google PageRank, Alexa Traffic Rank, Technorati Blog Rank, Inbound Links, Bookmarks, Google Indexed Pages and Blog Presence.

  About the PRWeek Agency Business Report

  Holding company figures: The 2009 rankings do not include the majority of agencies owned by the following holding companies: Interpublic Group, Omnicom, WPP Group, Havas, and Publicis Groupe.

  Data: Revenue is defined as fee income earned in the US, mark-up on billable items, and, when applicable, advertising commissions up to 10% of fee income. Revenue from subsidiaries and affiliates was not included if there was less than 50% ownership, while n/a denotes not applicable, where the agency did not submit the figure.

  Visit PRWeekUS.com for additional information.

   

  Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm. He can be found on Twitter @PaulRoetzer

   Subscribe to receive the PR 20/20 blog by email or RSS feed.
  

• Finding the PR Firm That's Right for You

  By Paul | Posted Jan 22, 2009 | 0 Comment(s) | Filed in: Business, Public Relations

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  I did a guest post yesterday on the HubSpot Internet marketing blog titled, "7 Things to Know When Hiring a PR Firm."  Here's a quick introduction: 

  "It's no secret social media and inbound marketing are changing the role of PR firms.

  While many traditional PR agencies were built upon the ability to generate editorial coverage (or publicity) through mainstream media (TV, radio, newspapers, magazines), the leading digital/online PR firms are social-media and SEO savvy, with proven track records for generating website traffic, inbound links and leads..."

  Read the full post.

   

  Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm. He blogs here, and tweets there.

   Subscribe to receive the PR 20/20 blog by email or RSS feed.

  Follow me on Twitter: @paulroetzer 

• Dawn of the Inbound Marketing Agency

  By Paul | Posted Sep 15, 2008 | 16 Comment(s) | Filed in: Internet Marketing, Public Relations

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  The PR industry is in the midst of an identity crisis, fueled by a mass-market revolution that threatens to make traditional PR agencies obsolete, and spawn a new generation of industry leaders and influentials.
  
  In a wildly competitive and cluttered media landscape, one that is increasingly being dominated by the social Web of mass collaboration, consumer-generated content and social networks, innovative PR firms are emerging to meet growing demand for Internet-based expertise and services.
  
  These organizations, which are being informally referred to as “wired PR firms,” “digital PR firms” and “Internet PR firms,” will redefine the industry, and, in the process, give birth to a new category of agency — the inbound marketing agency.

  Why Now?

  Technology and the Social Web.
  
  Technology has made it possible to create remarkably efficient management systems (e.g. time tracking, project management, CRM, professional development) that significantly lower operating costs.
  
  As a result, agencies can shift to a less restrictive value-based pricing model that reaches the mass market with lower prices, while increasing profit margins.
  
  At the same time, the social Web (aka Web 2.0) has given savvy PR firms the ability to dramatically expand their service offerings in the areas of content publishing, social media, blogging, search engine optimization, pay-per-click advertising, Website development and analytics.

  Traditional PR Agency Snapshot

  In essence, traditional PR agencies have been built on the ability to generate editorial coverage (or publicity) through mainstream media (TV, radio, newspapers, magazines).
  
  However, mainstream media (MSM) outlets are shrinking. And while still essential vehicles to reach and influence publics, MSM is challenged to retain the readers, viewers and listeners needed to generate revenue and maintain future stability and influence.
  
  Plus, most traditional PR agencies are small — the average firm has six employees, and 92 percent of the nearly 25,000 firms do less than $1 million per year in revenue [1] — and most likely are not positioned to invest significant time and financial resources in evolving their model.

  Intro to Inbound Marketing

  First coined by Brian Halligan and Dharmesh Shah, co-founders of HubSpot, inbound marketing refers to permission-based marketing strategies in which consumers choose to learn more about you by conducting a keyword search online, subscribing to your RSS feed, downloading your white paper, opting into your email newsletter, watching your videos, listening to your podcasts, visiting your social network or commenting on your blog.
  
  So, rather than interrupt the unqualified masses with outbound marketing strategies such as direct mail, telemarketing, advertising and email spamming, you connect with qualified consumers online when they are actively looking for what you offer.

  Enter the Inbound Marketing Agency

  Inbound marketing is powered by content. In order to grow smarter and faster than the competition, organizations must continually publish great content online through blogs, podcasts, videos, optimized press releases, case studies, white papers, eBooks and by-lined articles.
  
  Thus, the advent of the inbound marketing agency. Here’s a profile of what a typical inbound marketing agency will look like:

  • Staff: Expert copywriters (as most PR professionals are), who are trained in authentic on-page and off-page search engine optimization methodology, and function as Internet marketing consultants. All employees/consultants are heavily engaged in social media.
  • Services: Content publishing, social media consulting, blogging, search engine optimization, pay-per-click advertising, mobile marketing, Website development and analytics, as well as evolved forms of publicity, brand marketing and crisis communications. 
  • Pricing: Value-based with wider appeal to the mass market of small businesses. 
  • Results: While traditional PR firms rely on clippings, impressions and advertising equivalency for arbitrary measurements of success, inbound marketing firms consistently produce more measurable outcomes, including: inbound links, Website traffic, leads and sales.
  • Leadership: Most likely founded/lead by Generation X (ages 28-43) or Generation Y (ages 18-27). 
  • Technology: Extremely tech-savvy. There may even be a crossover into software research and development (either in-house or outsourced) if the current industry providers do not innovate fast enough.
  • Infrastructure: More agile and tolerant to risk than most traditional PR firms. Built to be highly scalable in terms of number of clients and employees, geographic markets, and revenue.
  • Growth: Dramatically more aggressive growth models due to mass-market appeal. As a result, angel and venture funding of leading firms is a greater probability than with traditional PR agencies. A wave of mergers and acquisitions of complementary firms — SEO, Web developers, email marketing, mobile marketing, etc. — also is probable.
  • Market Focus: The industry leaders will have a mass-market focus, and international appeal (the Internet has no borders), but like any emerging industry, there will be plenty of room for smaller agencies to prosper by concentrating on niche market segments and/or services.

  The Inbound Marketing Revolution Has Begun

  I was in Boston on Sept. 8, 2008 for the Inbound Marketing Summit. I knew that the one-day event would be well attended and educational, but what I witnessed was the start of an industry revolution. The inaugural Summit drew more than 300 attendees (which was a sell out), 1,300 live stream viewers, 10,000 Website visitors, and 100,000 social media connections.
  
  If you’re a PR firm, you can’t ignore or resist where the market is taking us. It’s time to expand our knowledge and services. Think critically about the value we deliver to clients. Consider the state of MSM, and the future of our industry.
  
  And for businesses, ask yourselves, when was the last time you responded to a direct mail piece, answered the call-to-action in a print ad, or were sold by a telemarketer? Now ask yourselves what you’re going to do to break through the clutter, and grow smarter and faster than your competitors.
  
  Welcome to the age of inbound marketing. The time is now to get started.

   

  Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and PR firm. He blogs here, and tweets there.

   Subscribe to receive the PR 20/20 blog by email or RSS feed.

  Follow me on Twitter: @paulroetzer

   

   

  
  [1] http://www.entrepreneur.com/benchmark/details72.html

• Someone Stole My Brand Today

  By Paul | Posted Aug 26, 2008 | 5 Comment(s) | Filed in: Brand Marketing, Business

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  A day in the life of an entrepreneur . . .

  Today started like most others. After a restless night of tossing and turning, the thought of my pre-dawn venti Americano pulled me out of bed.
  
  I arrived at the office and got the day rolling with a quick check of email before moving on to the prior day’s Website stats. I looked at the usual suspects — page views, keywords searched and referring sites, which is when the day took a bit of a turn.
  
  In the referring sites I noticed a domain name (which will remain nameless for now) that appeared remarkably similar to our brand name (which is a registered trademark).
  
  Curious to see where this link was coming from, I clicked on the referring URL. Much to my surprise, I landed on a Website for another PR firm and found text and services that appeared to be copied almost verbatim from our Website.
  
  And if that wasn’t bad enough, they actually had an active link to our site from one of their services! No joke. I clicked on Press Release, and it took me to my own site.
  
  Now when we published our service and pricing guide in early 2006, I figured that other PR firms would eventually consider evolving to a model of standardized services and set pricing, but I never thought anyone would be quite so blatant when doing it.

  Now What?
  

  
  Before contacting my attorneys, I pulled a few bits of background information from the Internet:

  • Checked Go Daddy for domain name registration, which amazingly enough was public with the primary contact’s email address and phone number.
  • Found the president of the company on LinkedIn (same contact as I found on Go Daddy).

  From there I contacted my attorneys and drafted an email to the firm’s president. Hopefully the story ends there.

  The Moral of the Story

   

  • Be vigilant when monitoring and protecting your brand.
  • Analyze your Website stats every day. You never know what you’ll find.
  • For other entrepreneurs . . . be original. There’s nothing wrong with copying a successful business model, but at least put an original spin on it.
  • Keep a good business attorney on retainer.

   

   

• PR 20/20's Paul Roetzer to Speak at Inbound Marketing Summit 2008

  By Paul | Posted Aug 21, 2008 | 0 Comment(s) | Filed in: Events, Media Room, Press Releases

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  President of Cleveland-based marketing and PR firm to offer blogging best practices for businesses of all sizes.

  CLEVELAND — Aug. 21, 2008 — Paul Roetzer, president and founder of Cleveland-based PR 20/20, a marketing and PR firm, will be a guest speaker at the 2008 Inbound Marketing Summit, held Sept. 8, 2008 at the Boston Marriott Cambridge Hotel in Kendall Square.
  
  Roetzer’s presentation, “Blogging for Business: Improve your Search Engine Rank & Engage with your Customers,” will offer attendees an inside look into the blogosphere and discuss best practices for businesses of all sizes.

  Seminar Description
  

  The Blogging for Business seminar is designed for organizations looking to grow smarter and faster than their competitors, connect with audiences online, boost search engine rankings and establish thought leadership. In this session, attendees will get an inside look at the blogosphere, including corporate blogging trends and statistics, learn how to establish or strengthen their blogging strategy, and discuss best practices for businesses of all sizes. Attendees will walk away with a wealth of resources and tips for how to start and optimize a business blog for the greatest business results.

  About the Inbound Marketing Summit
  

  The Inbound Marketing Summit marketing conference is designed for professionals and company executives looking to maximize their online exposure, build a strong online brand, drive qualified Website traffic and generate more leads.
  
  Summit topics include:

  • Search Engine Optimization
  • Blogging for Business
  • Marketing through Social Media
  • Viral Marketing
  • Using Landing Pages to Convert Website Visitors
  • Press Release Optimization
  • Marketing Analytics
  • Closed Loop Marketing

  Summit Registration

  • Summit Registration is $695.
  • Summit registration includes entry to full day of conference keynotes and sessions, as well as the evening networking reception.
  • Deadline for registration is Sept. 2, 2008.

  Summit Keynotes

  • Online thought leadership and viral marketing strategist David Meerman Scott will deliver a keynote address on “The New Rules of Marketing & PR.”
  • Best-selling author and blogger Seth Godin will deliver a keynote address on the changing landscape of marketing and how to implement “new” marketing ideas that will transform your business.

  About PR 20/20
  

  PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

  Relevant Links
  

  • Inbound Marketing Summit
  • PR 20/20 Homepage
    
  • PR 20/20 Blog
  • PR 20/20 Media Room
• The Marketing Consultant Laws

  By Paul | Posted Aug 15, 2008 | 0 Comment(s) | Filed in: Business, Marketing

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  When PR 20/20 launched in November 2005, we set out on a journey to, “lead and create leaders,” as our mission states.
  
  My theory to grow a wildly successful and influential PR firm was to hire talented, intelligent and motivated professionals, provide them with the systems and infrastructure necessary to succeed, and then get out of their way.
  
  We wanted to develop and retain the industry's premier public relations and marketing consultants. Professionals whose services and expertise bring immeasurable value to our clients, and directly contribute to their growth and success.
   
  The Marketing Consultant Laws were originally created in August 2008 and distributed as an internal document to give us (the Consultants) direction and focus, and challenge us to become stronger and more valuable, individually, and as a team.
  
  I’ve decided to share them here on our blog (unedited) because most of the Laws have wider application to professionals in any industry, not just PR and marketing consultants.
  
  Hopefully the Laws provide some sort of motivation or guidance to professionals who are looking to differentiate themselves, and become leaders.
  

  The Marketing Consultant Laws

   
  
  Deliver Results: Tasks, milestones and activity reports are a means to an end. Our job is to deliver results.
   
  Pay Attention to Details: Maintain a vigilant focus on details in all communications and projects. Never make mistakes due to lack of focus or effort. Always ask yourself, “Is this the best I can do?”
   
  Be a Proactive Communicator: Don’t ever leave your clients or peers wondering. Anticipate their information needs and maintain a high level of communication at all times.
   
  Challenge Yourself to be Great: Always challenge yourself and those around you to improve. There is no limit to what you can achieve in business and in life.
   
  Bring Solutions: “I don’t know” is not an acceptable answer. Your clients and your peers rely on you for solutions. Use your experience and the endless resources available to you to find answers.
   
  Maintain a Career/Life Balance: Your career affords you the opportunity to live a full and rewarding life, but don’t let it consume you. Maintain balance among work, wellness, relationships, community involvement, professional associations, friendships, hobbies and interests.
   
  Grow Your Accounts: The life-blood of every consultant is their client base. It is your job to retain and grow your accounts by maintaining an in-depth knowledge of your clients and their industries, building relationships, delivering results and keeping a pulse on opportunities.
   
  Be Creative: Show imagination in your strategic thinking, and bring creativity to every project.
   
  Be an Independent Thinker and Risk Taker: Don’t get stuck in the rut of conformity. Look beyond traditional wisdom and conventional solutions. Be willing to take calculated risks and make mistakes.
   
  Strive for Excellence: Set high performance standards, and always strive towards personal and professional goals.
   
  Think Strategically: Challenge yourself to see the big picture. Always be analyzing —perceptions, audiences, objectives, strengths, weaknesses, opportunities and threats. Find connections in seemingly unrelated news and trends.
   
  Hunger for Knowledge: Don’t ever stop learning. Consume the wealth of information that is all around you, and share your knowledge for the betterment of your clients and peers.
   
  Stay in the Moment: You will see and do things in your career others can only dream of. There will be highs and lows, victories and defeats. Cherish those moments, but don’t dwell on them. Your job is to stay in the moment, and appreciate it for what it is.
   
  Have Fun: Positive energy is contagious. Bring enthusiasm and passion every day.
  

• Top PR Firm Accused of Social Media Misconduct

  By Paul | Posted Jul 11, 2008 | 0 Comment(s) | Filed in: Crisis Communications, Social Media

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  This may be one of the more absurd cases of professional misconduct I have ever seen in the public relations industry.
  
  Apparently fueled by incompetence, 5WPR, “the nation's fastest growing public relations firm three consecutive years,” (according to their Website), is being accused of ignoring the number one rule in social media — participation must be authentic.
  
  In a story that first broke on July 9, 2008, the powerhouse PR firm appears to have been busted for blatantly impersonating people (including a prominent rabbi) online on behalf of its client, Agriprocessors.
  
  Take a few minutes to read the following posts, but here are excerpts from Gawker.com that provide a snapshot of the situation:

  • After being hired for its Internet PR expertise, 5WPR attempts to plant fake comments from both supporters and (most deviously) critics of the kosher slaughterhouse on various websites.
  • This scheme unravels because the company doesn't bother to leave its office or mask its IP address when posting.
  • PR firm blames an unnamed, unpaid "intern" for the fraud. Says this "intern" has been fired.
  • This story starts to unravel because, as blog Failed Messiah notes, the first two impersonation posts appeared in February, "well before any summer interns were working at 5W."

  Scheme To Blame Intern For PR Fraud Unravels — Gawker.com (July 11, 2008)
  
  5W faces accusation for blog misconduct — PR Week (July 10, 2008)
  
  5WPR Scares Holy Man With Sock Puppet, Blames Intern — Gawker.com (July 10, 2008)
   
  Flacks for Agriprocessors Admit Online Impersonation of Meat Company’s Critics — Jewish Daily Forward (July 10, 2008)
  
  5WPR Flacks Get So Freaking Busted Impersonating People Online — Gawker.com (July 9, 2008)
  
  5W PR Illegally Impersonates Hechsher Tzedek Founder Rabbi Morris Allen — FailedMessiah.com (July 9, 2008)
  

• Christina Capadona-Schmitz Promoted to Public Relations, Marketing Consultant for PR 20/20

  By Paul | Posted Apr 14, 2008 | 0 Comment(s) | Filed in: Media Room, Press Releases

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  CLEVELAND – April 14, 2008 – Christina Capadona-Schmitz has been promoted to consultant at PR 20/20.  She joined the Cleveland-based public relations and marketing firm as an associate consultant in March 2006 and has four years of professional marketing agency experience.  
  
  Capadona-Schmitz, a 2004 graduate of Baldwin Wallace College, manages a group of more than a dozen PR 20/20 clients, including: First Federal of Lakewood, Zaremba Inc., Westfield Insurance, Security Self Storage, United Mitochondrial Disease Foundation and Cookies by Design.  In addition, Capadona-Schmitz directs the agency’s Club 20/20 client-loyalty program, eNewsletter and internship program.
  
  “Christina’s professionalism, knowledge and experience as a public relations and marketing consultant make her a great asset to the agency, and our clients,” said Paul Roetzer, PR 20/20 president.
  
  About Christina Capadona-Schmitz
  Capadona-Schmitz resides in Middleburg Heights, Ohio where she serves as the local news columnist and a youth recreation coach.  She is also active in the Northeast Ohio performing arts community, and holds a bachelor’s degree in communication studies and public relations.
  
  About PR 20/20
  PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

• Lyndsey Walker Appointed Public Relations, Marketing Consultant for PR 20/20

  By Paul | Posted Apr 4, 2008 | 0 Comment(s) | Filed in: Media Room, Press Releases

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  Former business-magazine managing editor brings mainstream media experience to Cleveland-based public relations and marketing firm.
  
  CLEVELAND – April 4, 2008 – Lyndsey Walker has joined PR 20/20 as a consultant, bringing four years of magazine and editing experience to the Cleveland-based public relations and marketing firm.
  
  Walker, a 2003 graduate of Miami University, will play a major role in PR 20/20’s expansion of its Internet marketing services, specifically enhancing the firm’s ability to publish online content for clients, which drives Website traffic, generates leads and increases search-engine rankings.
  
  “Technology and Web 2.0 are redefining our industry, and opening up a world of opportunities for innovative PR and marketing firms to deliver great value to clients,” said Paul Roetzer, PR 20/20 president. “Lyndsey’s skills and experience will enable our clients to communicate more affordably and efficiently than ever before through online channels, specifically through the use of optimized press releases, blogs, white papers, newsletters and online magazines.”
  
  About Lyndsey Walker
  Lyndsey Walker began her publishing career in 2004 with Art Business News, serving as the trade publication’s associate editor focusing on art-related news. From there, she joined Great Lakes Publishing Co. in 2005 as an associate editor for Inside Business magazine, which is tailored to the small-business reader. In 2006, she was promoted to managing editor, where she focused on leading her team through the entire production process. Lyndsey holds a bachelor’s degree in marketing and resides in Lakewood.
  
  About PR 20/20
  PR 20/20, a full-service public relations and marketing firm, is the industry’s leading provider of standardized services and set pricing. The 20/20 Standard service and pricing guide, available online at www.pr2020.com, features 16 service categories and more than 100 public relations and marketing services. Based in Cleveland, PR 20/20 specializes in sports marketing, Internet marketing and small-business marketing solutions.

• PR 20/20 Expands Account Team

  By Paul | Posted Aug 6, 2007 | 0 Comment(s) | Filed in: Media Room, Press Releases

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  CLEVELAND – Aug. 6, 2007 – Laurel Miltner has been appointed to associate consultant for PR 20/20 LLC, a Cleveland-based public relations and marketing firm.
  
  Laurel Miltner, a 2006 Baldwin-Wallace College graduate, will provide general account service and consultation to PR 20/20 clients.  She currently resides in Cleveland.

  PR 20/20 LLC is a retail-agency hybrid that makes public relations and marketing simple, affordable and effective for organizations of all sizes. Based in Cleveland, PR 20/20 features set pricing and a menu of more than 100 standardized services that are tailored to meet client needs and goals.  Visit www.pr2020.com to learn more, and to view The 20/20 Standard service and pricing guide.

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