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Companies that sell costly items may not experience the same repeat buying behaviors as other companies, often making it difficult to market to customers. 

Vitamix (@Vitamix) knows this problem well. The company’s blenders are long-lasting, high-ticket items, making repeat purchases rare. Instead, the company focuses on helping its customers learn how to use their newly purchased blenders to increase customer satisfaction and loyalty. 

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Editor's Note: This post has been updated to include the SXSW 2015 slide deck. See below.

Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. 

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What do Google, Salesforce and HubSpot have in common? They’ve realized that partner programs are a powerful way to catalyze reach, sales and loyalty.

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I am a huge fan of Pixar. In 1995, Toy Story became the first completely computer-animated, full-length motion picture, and by doing so made it socially acceptable for me to watch cartoons again. For this, I am eternally grateful.

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Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. She enjoys sharing tips on media monitoring and analysis. You can find her on Twitter and Google+.

As social media has become more and more popular throughout the world, it is important for companies to adopt a new outlook toward customer service. 

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This article was originally published on the Marketing Agency Insider blog.

 

Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future.

Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do. 

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!

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10 Must-Have Marketing Technologies

Posted by Jessica Miller on October 30, 2013

This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!

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Section 7 of the Marketing Score assessment evaluates marketing technology, as having access to and an ov

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!

The first section of the Marketing Score assessment focuses on business cores, as these factors are the fundamental building blocks of an organization and brand. Use Marketing Score to benchmark your organization’s business foundations, and fuel meaningf

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