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This article was originally published on the Marketing Agency Insider blog.

 

Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future.

Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do. 

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!

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10 Must-Have Marketing Technologies

Posted by Jessica Miller on October 30, 2013

This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!

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Section 7 of the Marketing Score assessment evaluates marketing technology, as having access to and an ov

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This article was originally published on the Marketing Score Blog. We decided to share it here as well because we think you'll find great value in it. Let us know what you think in the comments!

The first section of the Marketing Score assessment focuses on business cores, as these factors are the fundamental building blocks of an organization and brand. Use Marketing Score to benchmark your organization’s business foundations, and fuel meaningf

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What’s Your Marketing Score?

Every element of an organization, as it relates to marketing, can be divided into assets, neutrals and escalators. Assets are existing strengths that can accelerate marketing success, while escalators are weaknesses that require additional resources to improve.

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Marketers Are Consumers, Too

Posted by Laurel Miltner on June 28, 2012

I have a confession to make: Until the other day, I had never FaceTimed.

As inbound marketers, we can become so wrapped up in learning and utilizing the hottest new gadgets and technology for business that it’s easy to forget just how truly amazing and impactful these things are from a consumer point of view.

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Modern marketers have the ability—and one may argue, the obligation—to track and tie marketing activities to bottom-line business results

Driven by three change catalysts identified by PR 20/20 CEO Paul Roetzer (@paulroetzer) in The Marketing Agency Blueprint—change velocity, selective consumption and success factors—we can no longer hide behind soft "data" like impressions, ad equivalency, or big-hit campaigns (Whassup?). Nor should we rely solely on outputs—such as number of emails / mailers sent, number of blog posts published or frequency of social status updates—to showcase our worth. 

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Neuromarketing is the study of the brain’s reaction to marketing stimuli. It sets out to answer questions such as:

  • Why do people make certain decisions?
  • What parts of the brain are involved in the process?
  • What conscious and subconscious brain activity takes place?
  • How can you optimize your marketing to evoke the desired response?

A fascinating topic, neuromarketing was discussed in several panels at South by Southwest (SXSW) this year in Austin, Texas. Below is what I learned during the session How Brain Science Turns Browsers into Buyers, which included presentations by:

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In today’s real-time world of consumer-generated content, social networking, crowdsourcing and viral marketing, speed and agility win. Businesses that are not proactive and engaged run the risk of alienating customers, losing market share and becoming irrelevant.

Bestselling author David Meerman Scott explores the power of real-time business in his latest book, Real-Time Marketing & PR, released by Wiley today (Nov. 1, 2010). As part of his research, Scott reached out to the top 100 Fortune 500 companies (of which only 28 responded) to determine how they had adapted to the new realities of the real-time Web.

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