“Create more value than you capture.” Tim O’Reilly’s quote is one to live by for anyone in the service industry, on a team, or interested in being an overall good human.
At PR 20/20, we’re constantly brainstorming ways to add more value for our clients. As our CEO penned in The Marketing Performance Blueprint, we’re continually working to “differentiate by doing.” Why? Well at the end of the day, how businesses perform impacts our economy, cities, and our own livelihood. When you can tie marketing efforts to bottom-line business results, you’ve created value.
The following is a running list that compiles ideas from our entire team around the theme of creating value—or becoming the best value contributors we can be, versus value consumers.... More