Congratulations! You’ve generated leads for your business. They might have filled out a form on your website, downloaded a content asset or signed up for a newsletter.
OK, but now what?
These prospects receive hundreds of offers, ads and asks for their business daily. They have limited time. And demands on their attention are at an all time high.
How do you earn their repeat attention, cultivate their trust and convince them to buy from you?
One critical method is effective email lead nurturing.
Email is still king. We spend much of our day in our inboxes. And we make purchasing decisions based on that little mail notification. Forty-four percent of people bought based on a promotional email, according to Convince and Convert.
Email is changing as both email client and consumer preferences evolve. But the principles of effective email lead nurturing are immutable.
Here’s how to craft a simple, effective email lead nurturing campaign.... More