You’ve embraced inbound marketing or you’re considering it. And now, you want to talk results.
After all, whether you’ve been inbound for months or years—or want to know what that looks like—the million-dollar question is: How do I prove the ROI of my internal inbound marketing team or external agency partner?
Put another way: How do I know that inbound will pay off? Put simply: Many other businesses have used it to increase traffic, leads and sales. More than 92% of companies that use inbound increase their traffic; 40% increase their traffic by 75%. And 84% of companies increase their leads within seven months.
There are serious considerations that owners, executives and marketers must know about proving inbound ROI. This post details those considerations and shows you how to prove that your inbound marketing is driving bottom-line results.... More