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I’m huge music fan, and it wasn’t long ago that everywhere I drove, I’d have the music blasting in the car. But now, I can’t remember the last time I listened to music in the car.

What replaced the music? Podcasts.

I’m not the only one. Podcasts have taken off over the last couple years (or have seen a resurgence depending on who you talk to). Just take a look at some numbers from the Pew Research Center State of the News Media 2015 report:

  • Listeners of a podcast in the last month have almost doubled since 2008 - 17% (up from 9%).
  • One-third (33%) of all Americans 12 and older have listened to at least one podcast.
  • Podcast awareness has more than double since 2006 - 49% (up from 22%).
  • Publicly available data indicate a steady rise in number of active podcasts and number of download requests over the past three years.
  • Mobile devices are the preferred way to listen to podcasts.
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My daily mantra as an inbound marketer: stay focused, be passionate. 

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The marketing industry is fast-paced; it can shift in the blink of an eye. That means marketers must stay on top of the latest and greatest in customer behavior, technology and product development.

As marketers, how can we possibly stay afloat in an ever-changing industry? One way is to take some advice from others in the field, and sometimes you have the chance to do just that.

I recently had the opportunity to attend Afternoons at Ahuja, a panel discussion at Cleveland State University. The panel was moderated by Jim D’Orazio (@jimdorazio), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. 

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This post is part of HubSpots second annual Inbound Marketing Week, a worldwide series of events inviting marketers to share industry knowledge and strategy best practices.

At the onset of each year, marketing influencers and brands weigh in on the leading trends expected to impact our industry. Even through the repetition, we continuously look to these articles with hopes that they will illuminate the keys to success or, better yet, provide us with an entirely new concept or idea.

In 2015, the conversation has been heavily dominated by a few obvious leaders—marketing automation, contextual marketing and personalization, mapping the customer journey, 

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In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. It’s clear that these live events are educational, engaging and effective—and face-to-face marketing is still alive and well.

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Marketing Trends to Watch in 2015

Posted by Taylor Radey on October 22, 2014

The marketing rate of change is accelerating, the technology matrix is growing, and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play.

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Inside the Inbound Experience

Posted by Jessica Miller on October 3, 2013

The basics of inbound marketing involve attracting visitors, converting visitors to leads, nurturing leads to become customers, building loyalty among customers, and analyzing the process for continuous improvement. And at its core, inbound is about providing contextual, purposeful experiences that appeal to our humanity and delight us as individuals.

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Why do we need a blog? What is the ROI of social? What if we get sued? I want to review this before it’s published. Who will own this?  

Sound familiar?

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This is our fifth year as both attendees and sponsors of Inbound (formerly the HubSpot User Group Summit and Inbound Marketing Summit), a marketing conference put on by HubSpot, creators of all-in-one marketing software. (Going to the event? Check us out while you're there.

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Top marketing news, articles and tips from the third week of July 2012.

Content Strategy

Content marketers can benefit from regularly performing audits on different processes to identify weakness, and opportunities that may slip through the cracks in day-to-day operations. With some external help, Joe Pulizzi (@juntajoe) and the team at Content Marketing Institute did a deep dive into their own, and have shared five tactics identified that may help i

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