Marketers face more pressure than ever to deliver real ROI on their marketing efforts. The good news: it’s the best time to be a performance-driven marketer. The tools, technology and talent available to build, execute and measure high-impact campaigns have never been more widely available.
But with the opportunities come obstacles from the sheer number of available courses of action. In a sea of available metrics, which ones are actually important? And once you determine that, what do you do with them?... More