toggle mobile navigation

The marketing industry is fast-paced; it can shift in the blink of an eye. That means marketers must stay on top of the latest and greatest in customer behavior, technology and product development.

As marketers, how can we possibly stay afloat in an ever-changing industry? One way is to take some advice from others in the field, and sometimes you have the chance to do just that.

I recently had the opportunity to attend Afternoons at Ahuja, a panel discussion at Cleveland State University. The panel was moderated by Jim D’Orazio (@jimdorazio), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. 

... More

This post is part of HubSpots second annual Inbound Marketing Week, a worldwide series of events inviting marketers to share industry knowledge and strategy best practices.

At the onset of each year, marketing influencers and brands weigh in on the leading trends expected to impact our industry. Even through the repetition, we continuously look to these articles with hopes that they will illuminate the keys to success or, better yet, provide us with an entirely new concept or idea.

In 2015, the conversation has been heavily dominated by a few obvious leaders—marketing automation, contextual marketing and personalization, mapping the customer journey, 

... More

In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. It’s clear that these live events are educational, engaging and effective—and face-to-face marketing is still alive and well.

... More

Marketing Trends to Watch in 2015

Posted by Taylor Radey on October 22, 2014

The marketing rate of change is accelerating, the technology matrix is growing, and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play.

... More

Inside the Inbound Experience

Posted by Jessica Miller on October 3, 2013

The basics of inbound marketing involve attracting visitors, converting visitors to leads, nurturing leads to become customers, building loyalty among customers, and analyzing the process for continuous improvement. And at its core, inbound is about providing contextual, purposeful experiences that appeal to our humanity and delight us as individuals.

... More

Why do we need a blog? What is the ROI of social? What if we get sued? I want to review this before it’s published. Who will own this?  

Sound familiar?

... More

This is our fifth year as both attendees and sponsors of Inbound (formerly the HubSpot User Group Summit and Inbound Marketing Summit), a marketing conference put on by HubSpot, creators of all-in-one marketing software. (Going to the event? Check us out while you're there.

... More

Top marketing news, articles and tips from the third week of July 2012.

Content Strategy

Content marketers can benefit from regularly performing audits on different processes to identify weakness, and opportunities that may slip through the cracks in day-to-day operations. With some external help, Joe Pulizzi (@juntajoe) and the team at Content Marketing Institute did a deep dive into their own, and have shared five tactics identified that may help i

... More

Top marketing news, articles and tips from the second week of March 2012.

Inbound Marketing Measurement

In his video, Visualizing the Funnel, Rand Fishk

... More

We are on the cusp of a truly transformational period in the marketing-services industry.

In September 2008, I published “Dawn of the Inbound Marketing Agency” on the PR 20/20 blog. The basic premise of the post was that the inbound marketing revolution, being driven by HubSpot, was going to spawn a more dynamic and innovative marketing-services ec

... More
comments powered by Disqus