Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute, a new community for modern marketers created and powered by PR 20/20.
In April 2015 I launched an internal initiative at PR 20/20 named Project Copyscale designed to answer one seemingly straightforward question, can we automate content creation through artificial intelligence (AI)? More specifically, can we use machines to write blog posts?
Like most organizations, we were struggling to create content at scale, while maintaining quality.
I had just returned from SXSW in Austin where I heard the managing editor of the Associated Press and the CEO of Automated Insights discuss how the AP had used Automated Insights technology to shift earnings reports to 100 percent machine written.
I had spent the better part of three years theorizing and building software that would use AI to automate marketing strategy. So I knew theoretically what was possible, but I had no idea if the technology truly existed to transform our agency, the marketing industry and the business world at large.
What we’ve learned since that time has altered my view of what’s possible today, and in the near future. We’re still experimenting with developing AI software, but I’ve shifted our focus to something we’re more uniquely qualified to do—tell the story of AI from a marketing perspective.... More