toggle mobile navigation

Editor's note: This post was originally published in November 2011 and has been updated for comprehensiveness. 

The goal of most marketing activities is to drive leads, which will convert to new customers and grow the business. To do this effectively, however, a deep integration between marketing and sales is needed, and it starts with shared information and processes. Below are three steps to ensure that marketing best supports the sales process. 

... More

This post is part of HubSpots second annual Inbound Marketing Week, a worldwide series of events inviting marketers to share industry knowledge and strategy best practices.

At the onset of each year, marketing influencers and brands weigh in on the leading trends expected to impact our industry. Even through the repetition, we continuously look to these articles with hopes that they will illuminate the keys to success or, better yet, provide us with an entirely new concept or idea.

In 2015, the conversation has been heavily dominated by a few obvious leaders—marketing automation, contextual marketing and personalization, mapping the customer journey, 

... More

Marketing automation software is an integral component within an organization’s tech stack, as it supports core business goals, such as optimized marketing and sales alignment, improved lead-to-sale conversion and an enhanced customer experience. 

... More

... More

Today's consumer is passionate about his or her favorite brands. It's not just a transaction anymore. It's a lifestyle—driven by customer interest and experience. 

There has been an evident shift in the early months of 2014. Sixty-two percent of small businesses are assigning a large majority of their marketing budgets to customer retention this year, according to a new report from BIA / Kelsey and Manta. Marketers are finally looking past the traditional funnel (not quite past the obsession with lead gen, however), and sharpening their focus on customer experience and the impact of solid customer loyalty.

... More

“What sits on your shoulders [the brain] is the most complex object in the known universe … We would have to build a computer the size of a city block, cooled by a river, energized by a nuclear power plant to mimic the computational power of your brain.”

Yup—the brain is fascinating. The quote above is from Michio Kaku, author of The Future of the Mind, as he discusses just how powerful the human brain is on The Daily Show. The 8-minute segment is worth it if you’re feeling like getting in touch with your theoretical-physicist-side.

... More

There’s trouble in paradise: content marketers and their audiences have a communication breakdown.

... More

In honor of HubSpot’s 6th birthday, we look to its future by exploring the company’s latest plan, HubSpot Enterprise, and its capabilities for inbound marketers.

... More
comments powered by Disqus