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My daily mantra as an inbound marketer: stay focused, be passionate. 

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The PR 20/20 team will be attending and speaking at Content Marketing World (Sept. 8 – 11) in Cleveland and INBOUND (Sept. 15 – 18) in Boston. 

Content Marketing World

On Tuesday, Sept. 9 at 2:30 p.m., Paul Roetzer (@paulroetzer), CEO of PR 20/20 and author of
The Marketing Performance Blueprint, will present "7 Steps to Becoming a Performance Driven Content Marketer" as part of the Future Content track.

We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough.

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“Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are rewriting what is possible when the art and science of marketing collide.”

[The Marketing Performance Blueprint is now available in print and digital. Visit the book site to learn more.]

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CLEVELAND ­— Feb. 3, 2014 ­— Paul Roetzer (@paulroetzer), PR 20/20 founder and CEO, and author of The Marketing Agency Blueprint, will participate in the Cleveland American Marketing Association (AMA) Annual Super Bowl Advertising Review Panel on Monday, Feb. 3 at the Hilton Garden Inn in Cleveland, Ohio.

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CLEVELAND—Dec. 19, 2013—Key performance indicator (KPI) weaknesses at every stage of the marketing funnel affect the ability of organizations to achieve business goals, according to a study released by PR 20/20. The 2014 Marketing Score Report takes an inside look at how 318 professionals rate their organizations across more than 130 factors.

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Next week, five members of the PR 20/20 team will travel to Boston for Inbound 2013, HubSpot’s annual marketing conference and the world’s largest gathering of inbound marketers.

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CLEVELAND ­— Jan. 28, 2013 ­— Paul Roetzer (@paulroetzer), PR 20/20 founder and CEO, and author of The Marketing Agency Blueprint, will participate in the Cleveland American Marketing Association (AMA) Annual Super Bowl Advertising Review Panel on Monday, Feb. 4 at the DoubleTree hotel in Cleveland, Ohio. 

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CLEVELAND—Jan. 23, 2013—Paul Roetzer (@paulroezer), PR 20/20 founder and CEO,  and author of The Marketing Agency Blueprint, will present “Publishers as Content Marketing Providers” on Saturday, Jan. 26 at the Alliance of Area Business Publications Winter Conference in Phoenix, AZ.

With traditional publishing revenue on the decline, some publishers are turning to content marketing to make up for decreases in ad spend. Built-in distribution networks and staffs of expert copywriters position media organizations as viable contenders to existing content providers. In this presentation, Roetzer will overview:

  • The evolving media and content marketing landscapes.
  • Content marketing opportunities available for publishers, including how to set up content marketing and agency-services divisions.
  • Challenges publishers may face in the transition, and best practices for content marketing success.
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Inbound Marketing Industry Report, highlighting top articles and news stories from the first week of November, 2012.

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Top marketing news, articles and tips from the fourth week of August 2012.

Content Marketing

If you’re an avid Pinterest pinner, you understand th

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